B2B and B2C are two fundamentally different e-commerce models in terms of audience, buying process, and strategy. Understanding these differences is crucial to building a targeted and effective online experience.

This article explores how voice commerce is revolutionizing consumer habits—and which strategies your business can adopt to stay ahead of the curve!

​​Discover essential strategies to protect information and offer your users a secure and reliable online experience!

Learn what Prompt Engineering is and how to write effective requests to get precise answers from AI. Improve the quality of your results with simple steps!

Product marketing is essential to turn a quality product into a sales success. Find out how to understand your target audience, position your product effectively and create winning strategies to stand out in the market.

A clear and targeted text can improve the user experience and conversions on your site. From buttons to error messages, every word counts! Find out how microcopy can make a difference on your website.

This guide presents effective strategies, such as customised Google and Meta Ads and targeted emails for abandoned shopping carts, to increase conversions and improve ROI.

CGI is revolutionising marketing with hyper-realistic visual content, virtual influencers and immersive campaigns, offering limitless creativity and reduced costs.

Everyone talks about optimisation and SEO of websites, but do these rules also apply to social?

How to utilise UGC for your brand? It is essential to know how to manage User Generated Content effectively to give value and authenticity to your brand and avoid negative situations, here are some tips.

How much do you know about e-commerce? Find out how it can be useful when used in the best way.

Everything you need to know about SWOT analysis, what it is, how it is used and why it is important to use this tool.

UX Writing: a crucial element in experiential design. In this article we explore its fundamental role in user experience and strategies to optimise it in order to create intuitive and engaging interactions.

Everything you need to know to set the right budget for your social media strategy and especially how not to exceed it.

For any social strategy, it is essential to understand what content to share according to your goals. But what is the best content to publish to boost your brand?

In this article we list the 5 most common mistakes not to make in Pay-per-click to make sure you get the most out of your business!

Google announces the introduction of Gemini models in Performance max with the goal of improving the effectiveness of online campaigns.

The deadline for implementing Google Consent Mode V2 passed on March 6. What changes for advertisers and users? Let's find out together in the article.

Can KPIs and OKRs be used in the same project to measure results and effectiveness of your strategy? Read our findings!

Marketing and science have found their meeting point in neuromarketing, the discipline that deals with predicting and influencing a consumer's behavior.

Inbound e outbound marketing: everything you need to know to find the perfect strategy!

Google news: welcome to GA4! In this article you will find everything you need to know about the new Analytics.

If we wanted to give a shape to the Customer journey, it would definitely be a funnel! Find out in this article why it is called so.

We have collected the main emerging technologies that will be the protagonists of the coming months!