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SWOT Analysis: an essential tool for the success of your E-commerce

Everything you need to know about SWOT analysis, what it is, how it is used and why it is important to use this tool.

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Learning to Program: let’s face this challenge together

Learn to code by setting clear goals and using online resources to turn your passion into practical skills and realized projects.


June Digital News

From new sharing features to improvements in the user experience, here's what's new in the social and digital world!


The power of words: UX Writing

UX Writing: a crucial element in experiential design. In this article we explore its fundamental role in user experience and strategies to optimise it in order to create intuitive and engaging interactions.


What is the proper budget to set for a social campaign?

Everything you need to know to set the right budget for your social media strategy and especially how not to exceed it.

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What content to publish to grow your brand?

For any social strategy, it is essential to understand what content to share according to your goals. But what is the best content to publish to boost your brand?


May Digital News

From new sharing features to improvements in the user experience, here's what's new in the social and digital world!


Pay-per-click, 5 common mistakes to avoid

In this article we list the 5 most common mistakes not to make in Pay-per-click to make sure you get the most out of your business!

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HTML and CSS in E-mails

We have drawn up a set of guidelines to help you create attractive and efficient e-mails that work on a wide range of e-mail clients.


Google & AI for Performance Max campaigns

Google announces the introduction of Gemini models in Performance max with the goal of improving the effectiveness of online campaigns.

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April Digital News

An April loaded with news from the digital world: Whatsapp, Spotify, Meta, Threads and all the news of the moment are waiting for you in this article!

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Google Consent Mode V2: What’s New?

The deadline for implementing Google Consent Mode V2 passed on March 6. What changes for advertisers and users? Let's find out together in the article.

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LEAD GENERATION B2B: how to attract new Customers for your business

Generating new leads is one of the primary goals of every online and offline business. Let us discover some tips for improving your B2B lead generation strategy.

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The Power of Social Listening

Social Listening combined with the use of micro-data will help you draft a foolproof editorial plan and content strategy.


March Digital News

Spring brings with it numerous news in the digital world: Meta tests the new Friend Map, Threads launches the Save function, X becomes more comprehensive, LinkedIn implements AI. Much more awaits you!

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SEO TREND for 2024

Are you up to date with the SEO trends of 2024? Let's talk about Search Generative Experience (SGE), Voice Search and Topical Authority. In this article we will understand what these are and how you can make the most of the New Year's Trends to optimise your website ranking.

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Font Psychology

We find out how important font choice is for a website and how font psychology can help design, readability, user perception and conversion.

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Email Design: the guide for 2024

The design of the email must be in tune with the brand, hide some marketing tricks and give value to the audience. What are the key elements? What will be the trends for 2024? We find out together in this article on Email Design.


February Digital News

Google Play Store also arrives on the iPhone, Google launches Lumiere while Meta announces labels on images created with AI. There is also news for Instagram, Whatsapp, TikTok, and more!

Mockup design

Wireframing, prototyping & mockuping: what is the difference?

Wireframe, Mockup and Prototype are the different phases of the design process. Linked to User Experience, they are often confused and/or treated as synonyms. In this article, we will discover their similarities, differences and how to use them for flawless UX!

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Instagram: from creating your community to monetisation

Everything you need to know about creating your community and the monetisation opportunities offered by Instagram to grow your business.

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LINK BUILDING: is it really impossible to get valuable backlinks?

Link building plays a key role in the ranking of a website, but obtaining quality links seems a very difficult task. In this article we shed some light and give you some tips for a winning strategy!


January Digital News

The first news of the year is here! Instragram is at work with new tools, LinkedIn tests new formats for videos, X and Google go hand in hand with AI. Much more news awaits you in our article!


Key Web Design Trends that 2024 will bring

As every year in this article we report on the trends we expect to find in this 2024. Read our Top 10. Creativity, movement, looking back and a strong focus on the UX experience.