B2B and B2C are two fundamentally different e-commerce models in terms of audience, buying process, and strategy. Understanding these differences is crucial to building a targeted and effective online experience.

Quick Commerce is an evolution of e-commerce focused on deliveries in under an hour, enabled by urban warehouses. It offers speed and convenience but also presents economic and environmental challenges.

This article explores how voice commerce is revolutionizing consumer habits—and which strategies your business can adopt to stay ahead of the curve!

Integrating physical and digital retail is essential to deliver a smooth and consistent shopping experience. Discover the best omnichannel and phygital strategies to create a seamless journey between online and offline.

Product marketing is essential to turn a quality product into a sales success. Find out how to understand your target audience, position your product effectively and create winning strategies to stand out in the market.

Service Design Thinking helps you convert your service or product into a complete and engaging experience for your users.

A clear and targeted text can improve the user experience and conversions on your site. From buttons to error messages, every word counts! Find out how microcopy can make a difference on your website.

From 2025, the European Accessibility Act will make web accessibility a mandatory requirement for many companies. Find out what changes and how to adapt your website in time.

This guide presents effective strategies, such as customised Google and Meta Ads and targeted emails for abandoned shopping carts, to increase conversions and improve ROI.

Do you think you are able to control your thoughts? Nudge marketing is proof that many decisions you make, unconsciously, have been influenced by outside sources.

Follow point by point the tips we have given in this article to improve the efficiency of your e-commerce shipping system.

Pinterest shop è la combo perfetta tra ispirazione e acquisti online. Una funzione che ti consente di trasformare in realtà i desideri che la piattaforma ha ispirato!

In this sea of e-commerce, how can we encourage users to buy from us? We give you some ideas in this article!

Here you will find everything you need to know to open an e-commerce in Dropshipping!

With this article you will take your business to another level thanks to the analysis of competitors

All the useful information to apply up, down and cross selling techniques to your business!

What is meant by co-branding strategies? What are the most discussed partnerships of the last year? Find out here!

How to adapt the new buying behaviors with your marketing strategy? Simple, follow our tips!

A personal visual assistant who can provide information on everything you see. Shoot an object or a product and discover all its details on Google Lens.

Get your fill of tools for your e-commerce. Find out how to optimize payments, acquire new customers and retain users who have already purchased on the shop!

Buy online and pay in installments at no cost? From today it's possible with Scalapay.

Facebook Shop will allow companies to sell products and services directly from Facebook pages or Instagram profiles. It is currently in beta testing, but we can't wait to give it a try!

One of the first consequences of the COVID19 lockdown is an important change in our consumption habits. How will retail adapt?

Learn how to best define Kpis to track your online and offline sales goals.