Journal

In this article we list the 5 most common mistakes not to make in Pay-per-click to make sure you get the most out of your business!

We have drawn up a set of guidelines to help you create attractive and efficient e-mails that work on a wide range of e-mail clients.

Google announces the introduction of Gemini models in Performance max with the goal of improving the effectiveness of online campaigns.

An April loaded with news from the digital world: Whatsapp, Spotify, Meta, Threads and all the news of the moment are waiting for you in this article!

The deadline for implementing Google Consent Mode V2 passed on March 6. What changes for advertisers and users? Let's find out together in the article.

Generating new leads is one of the primary goals of every online and offline business. Let us discover some tips for improving your B2B lead generation strategy.

Social Listening combined with the use of micro-data will help you draft a foolproof editorial plan and content strategy.

Spring brings with it numerous news in the digital world: Meta tests the new Friend Map, Threads launches the Save function, X becomes more comprehensive, LinkedIn implements AI. Much more awaits you!

Are you up to date with the SEO trends of 2024? Let's talk about Search Generative Experience (SGE), Voice Search and Topical Authority. In this article we will understand what these are and how you can make the most of the New Year's Trends to optimise your website ranking.

We find out how important font choice is for a website and how font psychology can help design, readability, user perception and conversion.

The design of the email must be in tune with the brand, hide some marketing tricks and give value to the audience. What are the key elements? What will be the trends for 2024? We find out together in this article on Email Design.

Google Play Store also arrives on the iPhone, Google launches Lumiere while Meta announces labels on images created with AI. There is also news for Instagram, Whatsapp, TikTok, and more!

Wireframe, Mockup and Prototype are the different phases of the design process. Linked to User Experience, they are often confused and/or treated as synonyms. In this article, we will discover their similarities, differences and how to use them for flawless UX!

Everything you need to know about creating your community and the monetisation opportunities offered by Instagram to grow your business.

Link building plays a key role in the ranking of a website, but obtaining quality links seems a very difficult task. In this article we shed some light and give you some tips for a winning strategy!

The first news of the year is here! Instragram is at work with new tools, LinkedIn tests new formats for videos, X and Google go hand in hand with AI. Much more news awaits you in our article!

As every year in this article we report on the trends we expect to find in this 2024. Read our Top 10. Creativity, movement, looking back and a strong focus on the UX experience.

YouTube is a must-have asset in your marketing strategy. Find out in this article how to use this platform to your advantage.

Understanding who your competitors are and analyzing their strategies and tactics is an integral part of a winning Seo strategy. Find out in our guide some simple steps to overcome your competition and achieve a higher ranking!

The whole web is abuzz with the arrival of X's new rival: Threads. But this is not the only news: Instagram tests My Week, YouTube adds the For You Page and Google launches Gemini. 2023 closes with a lot of news, discover them in this article!

In this article we dealt with Hosting: Shared Hosting, VPS, or Cloud Hosting, which one to choose? We analysed in detail what they consist of, highlighting the pros and cons of each.

We have created a short guide for you to easily juggle the various information provided and offered by Google Trend.

Introducing our guide of tips and best practices for creating a winning strategy with Instagram Ads. Success is guaranteed!

November's Digital News is here! Real-life TikToks land, new tools for Instagram creators are activated, while X and LinkedIn increasingly leverage AI. Lots more news awaits you in our article!