Green commerce makes the ecological footprint of every order visible for more transparent and sustainable shopping.

Discover why mobile marketing has become the heart of digital strategies. In this article, we guide you through formats, channels, and 2025 trends.

B2B and B2C are two fundamentally different e-commerce models in terms of audience, buying process, and strategy. Understanding these differences is crucial to building a targeted and effective online experience.

Quick Commerce is an evolution of e-commerce focused on deliveries in under an hour, enabled by urban warehouses. It offers speed and convenience but also presents economic and environmental challenges.

Integrating physical and digital retail is essential to deliver a smooth and consistent shopping experience. Discover the best omnichannel and phygital strategies to create a seamless journey between online and offline.

Product marketing is essential to turn a quality product into a sales success. Find out how to understand your target audience, position your product effectively and create winning strategies to stand out in the market.

A clear and targeted text can improve the user experience and conversions on your site. From buttons to error messages, every word counts! Find out how microcopy can make a difference on your website.

This guide presents effective strategies, such as customised Google and Meta Ads and targeted emails for abandoned shopping carts, to increase conversions and improve ROI.

How much do you know about e-commerce? Find out how it can be useful when used in the best way.

Everything you need to know about SWOT analysis, what it is, how it is used and why it is important to use this tool.

Do you think you are able to control your thoughts? Nudge marketing is proof that many decisions you make, unconsciously, have been influenced by outside sources.

Follow point by point the tips we have given in this article to improve the efficiency of your e-commerce shipping system.

Pinterest shop è la combo perfetta tra ispirazione e acquisti online. Una funzione che ti consente di trasformare in realtà i desideri che la piattaforma ha ispirato!

Sales, big opportunities, big bargains, but what are the most effective channels to use?

A short guide to learn about all the types of videos to use in your online strategy!

Here you will find some guidelines for creating a product sheet that increases the chances of converting your site visitors.

Optimize the performance of your e-commerce to offer new customers an excellent shopping experience!

WordPress is among the most used CMS on the web and in this article you'll discover the reasons why it's so appreciated!

Customer service is now a fundamental aspect of an e-commerce and there are interesting news for the future, find out which ones in this article!

If you have an online shop, augmented reality could be right for you! Find out how in this article.

Follow our guide to speed up and improve the performance of your WordPress site.

How important is the packaging of a product? Find out which elements to enhance to increase the communicative power of this aspect.

How do the major platform's algorithms work? Find out in this article.

Scopri come funziona il mondo di TikTok e come usarlo per far crescere il tuo brand!