The power of words: UX Writing

Have you already heard of UX Writing? Today we are talking about this new discipline, very closely related to UX Design, which focuses on creating texts that improve the user experience within digital products by making the interaction with a product as fluid and intuitive as possible.

In other words, UX writing determines how a product ‘sounds’ in the eyes of the user and specifically concerns the writing of microcopy, i.e. those short texts that guide users in their interactions with a digital product, such as buttons, error messages and instructions.

Good UX writing can make the difference between a user abandoning an application because they are confused and one who continues to use it with satisfaction. The language used must be clear, concise and useful. For example, a well-written error message not only informs the user that something has gone wrong, but also provides guidance on how to solve the problem, reducing frustration and improving the overall experience.

Here are some Happy Tips:

1. User knowledge
   It is essential to understand who the users are and what their needs and expectations are. This can be achieved through research and analysis of their interactions with the product. Show the user only what they need to know at a given time, and present it to them when they need it.
2. Clarity and simplicity
   Language should be direct and unambiguous. Avoid technical jargon or complicated terms that might confuse the user.
3. Consistency
   Use consistent language and style throughout the product to create a harmonious and smooth user experience. This means keeping tones and terms ‘uniform’.
4. Empathy
   Consider users’ feelings in different situations. For example, an error message should be worded in a way that does not make the user feel guilty.

A practical example can be seen in action buttons. Instead of using ‘Submit’ as a label for a button, you can opt for ‘Confirm Order’ or ‘Complete Registration’, thus providing more context and clarity on the action the user is about to take.

UX writers work closely with designers, developers and product managers to ensure that the text seamlessly integrates the visual design and technical functionality of the product. They must be able to write text that is not only functional but also reflects the brand’s tone of voice and enhances the overall user interaction.

The responsibilities of a UX Writer may seem very similar to those of other writing and content specialists, but we want to clarify the differences.

• It is not marketing writing.
  Marketing aims to capture attention and sell, with texts for elements outside the product. UX writing deals with texts within the product to convey its value.
• It is not technical writing.
  Technical writing is for users with advanced skills and creates documentation separate from the product, such as manuals. UX writing addresses the average user.
• It is not blogging.
  Bloggers write long content, while UX writers focus on microcopies.
• It is not just content strategy.
  Although it may include it, UX writing focuses on designing interfaces and planning their effectiveness.

In conclusion, remember that UX writing is more than just writing: it is the soul of a successful digital experience. We must see it as an opportunity to create meaningful and positive connections with users. This can really make the difference between an app or site you love and one that makes you run for the hills!