SEO Pills

First of all, let’s understand what SEO is, i.e. the set of search engine optimisation practices that you should employ on an ongoing basis. Are you up to date with the trends of the year? Take a little recap in our article.

To reap the benefits, SEO needs to be applied correctly, here are some useful hints.

For example, you can use images to help the user visualise what you are communicating, thus promoting understanding. Through questions and surveys ask your users what they expect from your content or what topics they would like to address together. Insert Call To Action to create engagement, so you get active conversations that foster the development of your community.

Place them within the spaces you have available, you can do this with the following steps:

• Optimize your titles with keywords;
• Enhance the meta description (preview of the site content) by making sure it is clear and explanatory, it must give the necessary information so that the user understands it and goes deeper into your site;
• Make the most of the headings, structure them as best you can, because Google appreciates this and will reward you for it;
• Use keywords also in the content you produce, in urls and alt tags;

Never forget to analyze your performance: it helps you to understand the effectiveness of the strategies you have put in place and to realign yourself along the way. You can do this with the help of tools such as Google Analytics, which allows you to monitor your site traffic and see where it comes from. In particular, you should check the number of visits, most visited pages, dwell time and bounce rate.

Social Insights can come to your rescue to examine the engagement and growth of your followers, impressions and interactions with your content.
You can make periodic reports in which you input the data collected from the measurements and through these visualize your progress and identify areas for improvement.

Of course not! Among the factors that influence your ranking are also the clicks that lead to your site.
Study a content marketing strategy that helps you create interactions and valuable content, and to do this, get in tune with your audience and find out what they want. Google Trends can come to your rescue as we explain in the previous article.

Overwhelmed by words and technology we lose sight of our followers and forget that they are people! Take care of them, get to know them well and cuddle them, generating a deep bond from which you will both benefit.

As we said, SEO is for your positioning, to get your content to those who need it. Using these techniques also on social media can give you benefits in the form of increased engagement that gives value to what you show.

According to a Google study, 40% of Generation Z prefer to search for information on social media and especially on Tik Tok. In this case, having an optimized profile from an SEO perspective can help you find new consumers and grow your community, below are some tips.

Optimisation helps to get your content into categories and position it in such a way that it is easier and simpler to find. Your brand awareness will also benefit from the use of this practice!

Developing your Instagram account with an SEO perspective can help you promote your profile more effectively, improve reach and increase engagement.

Follow our HappyTips:

• Choose an original, relevant and simple username;
• Write a clear, coherent and fluent biography, include keywords to make it clear what you are about and to make it easier to find you;
• Include keyword captions in posts;
• Use hashtags specific to your industry, don’t always use the same ones and create hashtags that represent your business;
• Use location tags and ‘alt texts’ to make content more accessible and classifiable.

Social networks are a great resource to pull information from, use them to research and learn more about your competitors or your target audience.
You can find out the most searched keywords or the questions users are asking, getting to understand their doubts and concerns, so that you can respond effectively.

Finally, hashtags can also be a great resource to see content related to a given topic or sector, analyze them and observe the conversations around them, comments and sentiment. All this will help you better understand your customers and refine your strategies!