Discover unmissable e-commerce opportunities!

According to data collected by Netcomm, the reference point for e-commerce and digital retail, 133 billion euros!
This amount corresponds to the shared value produced by the online sales channel in Italy in 2021 and testifies to the power of this ever-expanding sector.

The largest slice of earnings comes from online sellers, such as retailers, brands and marketplaces, the remainder is generated by suppliers and sales support, which are essential in the purchasing stages.
Shared value is the wealth produced by companies that trade on the web, and you could be among them!
To understand the impact this innovation has had and is having, let us think about how we buy a technology product, for example a smartphone. We might go to the shop, face traffic and risk running into rushed and unfriendly assistance from an attendant. Or we could rely on our friend Google and search for the necessary information and make a quick and safe purchase, in comfort.

Having an e-commerce has now become a must-have to improve the effectiveness and efficiency of your business. If you are already convinced to embark on this adventure, in one of our previous articles you can find tips on the first steps to take to get off on the right foot!

Online you can buy anything you can imagine, from sunglasses to cars to energy bars.
To give you an overview: the most popular products are clothing, sporting goods and accessories, followed by electronic and computer goods.

As a result of the development of social media, touch points have been generated that influence purchasing and help to increase the health & beauty sector, along with food & grocery.

A segment of e-commerce is finally occupied by furniture and home living products, but also publishing.

1. Affordability: products have attractive discounts or promotions, especially in electronics, health and wellness;
2. Wide assortment: in fashion, for example, there is the possibility of accessing a catalogue that is often more extensive than at the point of sale;
3. Quick and easy shopping: everything is more immediate, intuitive and without time or location restrictions;
4. Reduced delivery costs: important for food, publishing and furniture products;
5. Habit of buying on site or app: most users prefer this channel. Learn more about the strategies to put in place to achieve a winning result.

The first are definitely search engines, which together with brand websites and apps show the products you have and lead your customers to buy.

Social media are also your allies, because with their support you can generate campaigns and sponsor your e-commerce, also making use of push notifications.

However, the contribution of physical stores should never be underestimated. They create an experience for the customer by fostering his curiosity and giving him the opportunity to touch the products and services you offer. The latter are important for purchases such as home accessories, household appliances and furniture.

When evaluating and considering the touch points that customers encounter, don’t lose sight of the purchasing process Funnel and make sure you are respecting the 4 phases present.

1. It is a secure and always active sales channel, in fact it adapts to the needs of your customers;
2. It is growing, as proven by the data;
3. It is good for everyone! Also for the community, because it generates tax revenues that can be converted into investments for public services and infrastructure, thus also for your business

Integrate is the watchword that should guide you in creating or scaling up your e-commerce.
The customer experience at the physical store can be enriched through the support of the networked store, uniting two strongly interconnected dimensions.
In a previously written article you can find tips on some infallible sales promotions.

Today’s consumers no longer make a distinction between the two realities; combining them provides you with consistency and increased likelihood of purchase through an immersive customer experience.

So how can you integrate the two?
Create purpose-built strategies by generating a common thread between the two worlds through Cross Media Marketing. Launch the two campaigns together, following a thorough study of your potential customer, leverage the two channels by creating bridges between one and the other, structuring a Business Plan. Be consistent and keep your communication recognizable to succeed!