How can social media influence your e-commerce sales?

Over the next 3 years, a considerable increase in online shopping in the fashion industry is expected.
The main actors of this change will be social networks.
Consumer behavior in fact shows an ever greater involvement on digital platforms, compared to traditional media.

1 user out of 2 indicates the “Fashion & Shopping” area as their interest on Facebook and Instagram.
Even 85% of millennials say they are strongly interested in fashion.

The BCG-Facebook “Fashion Forward 2020” report reveals that fashion is the category that generates the most revenue.
70% of people who are active on the internet every day complete their online purchases.
85% of these prefer to shop on their mobile devices.

At the moment Facebook is still the reference social network for companies that want to achieve excellent conversion results. In fact, it offers a unique opportunity for companies because it provides specific tools such as Facebook Advertising and the Shop Section.
Today, nearly 90% of e-commerce users are already on Facebook.
With 184 million users logging into Facebook every month (97% on a mobile device), the potential this platform offers is astounding!

The well-known e-commerce platform Shopify, analyzing the data of 37 million visits and 529,000 orders, confirmed that 85% of all social orders come from Facebook.

However, new platforms are emerging such as Polyvore, a well-known community, which is generating the highest average order value of Facebook, Pinterest and Twitter.

However, the fashion industry also achieves excellent results on Instagram and understanding the cause is very simple: the engagement rate of a photo is 1.03 (that of videos is 0.79).
There is therefore a tendency for many brands to reduce the amount of average posts on Facebook in favor of an increase in activity on Instagram.

If in 2013 online sales were 0.3% by 2020 it is estimated that values ​​equal to 11/12% will be reached, even exceeding the revenues deriving from physical stores.