UI design - useful tips for creating a successful app

Do you ever think that your smartphone, without the dozens of apps installed on it, would be virtually useless? Staying in touch with friends and family, taking photos, shopping and using public transport – these are just some of the millions of things that apps allow us to do. This is why they are becoming more and more sophisticated in terms of both design and usability.

Behind it all there is a world called user interface design (UI Design) and user experience design (UX Design), let’s see how it works.

An application, to be effective, requires a balance between aesthetics and functionality. The user experience is crucial to ensure smooth, intuitive and engaging interaction, especially considering the limited space available.

Here are some useful tips to help you design your interfaces in the best possible way!

# Less is more
In mobile apps, there is no need to fill pages with superficial elements. Always bear in mind that the space you have available is really small, so inserting unnecessary elements can only be confusing and untidy.

# Pay attention to words
Not only visual elements are important, but also what communicates with users, i.e. texts. It is essential to ensure proper readability, thus paying attention to contrast, typography and font size.

# Style is important
Creating a consistent design is one of the most important tips for a successful application. Too many contrasting elements do not allow the creation of harmony and prevent ease of navigation. Consistency is also essential to create an effective brand identity.

# Feedback
Feedback is crucial to prove that our app works properly. Always make sure there are immediate responses so that users don’t have to wait too long and remember: people may abandon the app because they find it too slow or inefficient.

# Watch out for ‘thumbs’
Digital devices respect totally different measurements from those we are used to seeing in everyday life: when we create a digital interface, we have to use thumbs.

HappyTips: always check the so-called ‘thumb zone’, i.e. the area most accessible to the thumb in a screen.

# Make wise use of notifications
Notifications are essential to keep users alert and engaged. However, if displayed in excess, they can cause frustration, which will consequently lead to app abandonment.

HappyTips: allow customisation of the receipt of notifications to ensure a better experience.

# Give the opportunity to personalize
Personalisation has proven to be the key to a successful experience, as it allows users to meet their preferences as much as possible.

HappyTips: greeting the user by name when they enter your application will make it even more special.

To design an application you therefore need to know the basics of the user interface and people’s behaviour patterns, so that you can create the best experience for everyone. Follow our tips and try your hand at digital interface development yourself!