Google Trend: how to use it for SEO & content marketing

Google Trend is a tool that provides a wealth of useful information for your online business, and today we want to delve into everything you need to do in order to get the most of it for SEO and content marketing.

Let’s start with the basics…
Google Trend offers so many opportunities for marketers to refine their strategy and optimize performance. It is a true search query analysis tool, shows real-time trends for a given period, offers charts, the ability to compare keywords and tune results based on:

• geographic location
• topic
• period
• search surface

Paid reporting tools typically purchase data from other vendors and create statistics on these. The reliability of Google Trends, on the other hand, lies in the fact that the data is derived from a sampling of actual Google search data, making it the most accurate for keywords available.

How can we use this information to improve our strategy? We have created a guide with six simple points.

Google Trends responds to search operators, which change the data displayed.

There are four search operators:

1. Quotation marks: ” ” (“keyword1 keyword2”)
   Displays keyword data for exact match in the same order included between the quotation marks.
2. Plus sign: + (keyword1 + keyword2)
   Shows keyword data for search phrases with one or the other keyword.
3. Minus sign: – (keyword1 -keyword2)
   Shows searches for keyword phrases that include the indicated keyword, but excludes phrases containing the indicated keyword with a minus sign.
4. No search operator: (keyword1 keyword2)
   Use of no search operator shows search interest for keyword phrases that contain the indicated keywords in any order.

You can look at keyword data over the long or short term. How?
If the trend in the long run is steadily increasing, it means that it is good to create content on this trend. If on the contrary the trend is decreasing it means that the habits of the audience are changing in different directions.

If, on the other hand, you find search spikes on a regular basis, it could be seasonal patterns in queries.

Google Trends offers two great features, Related topics and Related queries.
Related topics are search queries that share a concept. Identifying related topics that are trending upward is useful for understanding how your audience and consumer demand is moving and giving you ideas for new content.

Related queries are very similar to topics. You can then understand the most popular searches, those that are becoming popular, and position yourself ahead of competitors.

One advantage of viewing short-term trends (30 days and 90 days) is that certain days of the week stand out in terms of search popularity. Knowing which days see spikes in interest in a particular topic can help you plan when to post certain topics so that your content is there just when your audience is searching for it.

Refine your search for keywords based on the correct context. By narrowing the data by category you will be able to gather more precise information with respect to the topics you are interested in.

The same goes for geographic location. The data Google Trends gives you on basic keywords can help you determine which areas are best to target to promote your content.

The information provided is very useful for link building, content creation and promotion, and pay-per-click precisely because it makes it more relevant to the people interested and that content or product.

This is one more way that Google Trends offers to refine keyword data, namely by segmenting it according to the type of search from which it came.

Search types in which you can segment the data are:

• Google Shopping
• Image Search
• News search
• Web search
• Youtube search

Well, we hope as always that this short guide will be helpful to you, see you in the next article!