7 Must-have for web design

Are you designing the layout of your new website? Then don’t miss this article!
During the design phase of your website, there are several aspects that you should not underestimate, being the element you will use to give visibility to your company it will be a good idea to elaborate it without making mistakes.

We suggest arming yourself with a pen and paper to jot down a few tips.

1. Brand Identity and what you want to communicate
Be clear about who you are, what you do, your strengths and what your goals are. This will help give a clear picture of you without creating confusion and consequently disinterest in those who approach your site.

2. Coherence with your brand 

All the elements of your website must be consistent with your brand to give users and potential customers a way to easily recognize you.
It is basically your business card, so logo, colors, graphics and tone of voice should be in harmony with the soul of your company.

3. Colors 

Reconnecting with the previous point, you will understand how crucial the colors you decide to use for your website are. Have you ever thought about that? A lot of research has been conducted about this topic and apparently it takes to the average user very few seconds to judge your site worthy of their time and attention or whether to say “Next,” let’s move on to the next one. It emerges that the 80% of your brand recognition is determined by the color your choose. So pay attention!

4. The Target Audience
The target audience of your business is very important for publishing content suitable for your audience and for understanding how to structure it.
It is also good to answer these questions: for which audience should you design your site?
For users who mainly use their mobile for browsing or for those who still rely on the good old desktop?
Tough decision to make, although, data in hand, it would seem that over this past decade mobile has taken over, accounting for about 60% of the market.
Tip for those who haven’t done a refresh of their website since a while: hurry up and update it!

5. Content proposed
The power of words and their influence. Sometimes we tend to underestimate this point by taking it for granted, forgetting that the contents that you create, you write, help to establish a bond of trust with your potential buyer and it also influences the success of a possible sale.
By including the words “Guaranteed” in the description of the product/service you want to sell and our “Contact Information” in the header of our site, the customer will already feel more protected and less bewildered.

6. How long does your site take to load?
It is well known that nowadays time is short and there are many things to do so you must try to make a fast and reliable site in order to avoid user turning to one of your competitors.

Ensuring and maintaining fast loading times guarantee that the buyer will come back to buy your items and will not abandon you, out of desperation, since the images will not load.

7. Last but not least, let’s not make them bored!
Let’s keep customers engaged, let them browse your site as long as possible to increase the likelihood of purchase. 
Speaking about that ,apparently, the first two screens turned out to be the most viewed and clicked on, can you say the same about your site as well?

Consider it a “win-win,” you commit to create an appealing and effective site, in exchange, satisfied users will repay you with a purchase or a constant peek at your masterpiece!