What happened on social media in the last month? 

Here is for you a selection of the news that most caught our attention … or maybe upset the way we use them 😜


Ray-Ban Stories: the new Facebook’s smart glasses

Facebook, in partnership with Rayban, created its first smart glasses.
The experience of Google and Snapchat has made it clear that they cannot be too nerdy an accessory, but rather a fashion element. That’s why the new glasses will be available in three iconic models of the brand.

They are equipped with multiple cameras that allow you to record what the user sees by simply pressing a button above the temple.

But how do they differ from those made by Google and Snapchat?

They have better technology, a 5 megapixel camera and a headset that allows you to listen to music or make phone calls. They can also be activated by voice command and a light is activated when the camera is in action. They are also equipped with an internal memory with the ability to save up to 30 videos or 500 photos, which can be downloaded in a connected app.

The connection with Instagram Stories is also fundamental.

We are curious to see how Facebook will promote this new tool and how it will be received by users. Will they be willing to wear Facebook connected cameras and spend $ 299?

We’ll see!

VIP Lists

According to some private Facebook documents leaked to the Wall Street Journal, the most used social network in the world has a program called “XCheck” with VIP lists.

Characters on these lists enjoy a different treatment than all other community members. In fact, they can freely violate all the regulations imposed on the platform without any consequence.

This program was initially designed to protect the profiles of prominent personalities, but ultimately proved to be a way to exclude millions of users from the controls of their interactions, going to violate every rule. Who knows if we will ever know the criterion behind these privileges!


Ig is working on the favorites list

What content to see first in the feed? It seems that we will soon be able to choose it!
In fact, there is talk of a possible “list of favorites, the contents of which will be shown first in our feed.
We know what you are asking yourself: but will the selected users know ?!
Quiet, it seems that these will remain in the dark about everything!

New Maps options!

Instagram has recently launched a new feature in maps. The purpose? Helping users to discover the main places of interest close to where they are, but at the same time wanting to give more visibility to small businesses. Filters have also been added: Restaurants, Bars / Cafes, Points of Interest, Hotels, Parks and Gardens and Bars.

This new feature was added after several studies on user behavior on the platform. In fact, it seems that they are often searched for places similar to their interests and share reviews.

The search can be done through the new icon located at the top right of the search section or with the search via hashtag. For now this feature is only available in Italy, Greece, Spain and Portugal.

From the stories to reels…. it’s a short step!

The fight with TikTok is increasingly fierce and you know, even Instagram is concentrating all its resources on video content. The latest innovation in the testing phase is the “Editing” function, which would allow the transformation of the stories into a Reel.

It seems that, starting from the sequence of a user’s active stories, it will be possible to create a reel, for which music tracks are also suggested to be used.

It is very strange that the platform is trying to combine two features since it is diversifying every element of the app as much as possible … but we’ll see!


Dark Mode on!

Also in the Linkedin home comes the dark mode, as an alternative to the classic white.
It is not simply a different interface; the real purpose is in fact to limit exposure to blue light, which in case of low light seems to destroy the sleep cycle, making it more difficult to fall asleep.

But it doesn’t stop there. LinkedIn takes into consideration two other concepts: that of Accessibility and that of Inclusiveness. It is therefore a matter of better readability, but it is also an opportunity to create illustrations in dark mode, giving voice to the diverse community.


Do you hate voice messages? Listen to this!

Chi non ha quell’amico chiacchierone che si diverte ad inviare messaggi vocali di svariati secondi (o minuti)!? Tanto comodi da fare, quanto scomodi da ascoltare.

Whatsapp, però, sembra avere una bella notizia per tutti noi. Dopo l’accelerazione delle note vocali, sembra che stia lavorando anche sulla possibilità di trascriverle, in modo tale da avere anche la versione testuale. Attendiamo con ansia!

Yellow Pages 2.0

Mark Zuckerberg himself announced the test of a new feature on Whatsapp.
There is talk of the introduction in the app of a digital telephone directory with the numbers of local businesses that want to join and that can be contacted directly.

The function is called “Next Business” and has been launched for now only in Brazil, but is expected to soon be extended to many other countries. Stay tuned!


Start testing communities

But what are they? The new Twitter feature is very similar to Facebook groups. For now, this is a feature available only to a few users and by invitation. The aim is to connect people with the same interests and topics.
This allows users to post tweets directly to a small group rather than directly to the wall.

Groups can only be created by authorized profiles, who will then be administrators and moderators, who can in turn appoint new group administrators.

Tests the answers via Emoji

Express your opinion with an emoji? Soon it will also be possible on Twitter!

The social network is currently testing this feature in Turkey and the emoticons available are still few, but everything is being implemented. At the moment, emojis that could lead to hatred or negative responses are excluded. This is because it is thought that one implication would be more negative feelings and discomfort, while the goal is precisely to make conversations healthier.

YouTube vs TikTok

That the amount of content published on TikTok is growing dramatically and with them the hours spent by users watching videos is now a fact.

Who would have thought, however, that it would have surpassed the giant Youtube? According to a recent study by App Annie on the US and UK, the Chinese social network exceeded the average watch time per YouTube user.

One point in its advantage is certainly the short duration of the videos. There is an average of 25 hours of viewing per month compared to about 20 hours on YouTube.

YouTube will certainly not sit idle. In fact, he recently launched “Shorts”, a section of short videos similar to TikTok and in which he plans to make large investments to incentivize creators