In projects like this, our creative enthusiasm ignites. Ortonuovo needed a complete restyle of the corporate image. The intent was to revolutionize the approach and style, while maintaining the traditional values that distinguish the brand. Starting from white paper and many proposals for the hands, we arrived at the definitive version of the logo, which consists of a modern and fresh solution, versatile in use and effective in communication. The logo was developed in a modern key but with an eye for values such as tradition, authenticity and family management.
Brand Identity
The combination of colors used to develop all the material emphasizes the principles of naturalness and authenticity. The shades tend to pastel and have been combined with a brown paper texture. The graphic elements are essential and accompany the textual contents by balancing the spaces and the overall yield. Icons have been introduced to give a fresh and modern soul to the project, always in harmony with the company philosophy.
Declinations
After the creation of the logo, the new corporate image was applied to everything else. Starting from the clothing of the employees, to the van, to the exhibition stands. Everything was coordinated around the concept of relaunching the brand on the market with a more commercial approach. The aesthetics had to leverage on the customers of large and small distribution but also on the end customer who buys the product over the counter. Having found the right compromise, Ortonuovo has been able to have the flexibility to completely change the brand identity, and carry on in parallel the values handed down since 1987.
Website
The next step was to bring the values of the Ortonuovo tradition to digital. In fact, we have created the website specifically for the customer. The project was developed on the paper graphic line, fully reflects the style and is consistent with the corporate values. A modern solution, simple in structure, effective in layout both on desktop and mobile.
Shooting Prodotti
For Ortonuovo we also took care of the shooting of the products. We had to face the need to develop a strategy to give an edge to the images. In this regard, we have studied a customized graphic solution for each individual product. The background gives uniformity to the product list but at the same time helps to give movement and color to the pages.
Ortonuovo
There is nothing better than enjoying freshly picked or cooked vegetables with grandmother’s love. For this reason Ortonuovo personally chooses trusted producers and selects raw materials of local origin every day, grown with passion and care.
Ortonuovo offers only high quality products and guarantees the naturalness of the vegetables, which do not undergo alterations in flavor and do not contain added preservatives. The company philosophy is based on recipes born from the tradition of Italian cuisine.
ClientOrtonuovoServicesBrand Identity, Web Design, TecnologiaYearSettembre 2017Linkwww.ortonuovo.it