Il Rifugio di Anna
In Design
Il Rifugio di Anna
Il Rifugio di Anna is an upcoming B&B whose core values are hospitality, art, and inclusion.
The project was born from the founders’ desire to create a place where one can feel at home, in connection with nature and with people.
We handled the naming process and the design of the visual identity, creating an image consistent with the vision of the establishment.
ClientIl Rifugio di AnnaServicesDesignYear2025
Naming
The search for the name began with elements deeply meaningful to the founders: the memory of Anna, Ilaria’s mother; the desire to create a dog-friendly and inclusive establishment; a passion for art and illustration; and a strong bond with nature, symbolized by a lush garden and a majestic cypress tree.
After careful selection and verification on major platforms to avoid overlaps, the choice fell on a simple, evocative, and meaningful name: Il Rifugio di Anna.
Logo
Once the name was defined, we designed a visual identity capable of conveying its values through a simple and essential visual language. The logo, built with soft shapes and a harmonious composition, evokes a feeling of familiarity and authenticity.
The color palette is inspired by the natural setting of the B&B, with shades of olive green and soft hues, while the hand-drawn typography helps reinforce a warm, human, and approachable tone.
Plus
To complete the project, we created a coordinated set of icons designed to clearly and consistently represent the main services offered by the establishment. The logo was then applied to a range of corporate materials and merchandise designed to enrich the guest experience, with particular attention to sustainability and the pet-friendly spirit.
A visual identity that enhances and elevates every detail of the hospitality experience, from the very first glance.
