July Digital News

Instagram is experimenting with a new automatic scrolling feature designed to make navigation smoother. This option, which can be disabled at the user’s discretion, would allow content to be viewed without having to scroll manually. At present, the new feature would only apply to static posts, excluding reels.
However, some users have expressed concerns about the effects of an overly passive experience, raising doubts about the impact this mode could have on social media addiction and unconscious content consumption.

In addition, Rosalía, a font inspired by the calligraphy of the famous Spanish singer, has been released and has already gone viral on Stories and Reels in just a few days. Its irregular style, in block letters and with an inked stroke, gives it a very original artistic look.

Happy tips: typing combinations of symbols such as “<3”, “:-)”, “3:)”, “***” or “+++” activates five hidden, hand-drawn emoji doodles, perfect for personalising your stories!

WhatsApp is testing reminders for important messages: simply hold down on a message, tap the bell icon and choose the default interval of 2, 8 or 24 hours, or set a custom interval. The selected message will be marked with a small bell, and when the time is up, you will receive a notification with a preview of the text and the original chat.

WhatsApp is also testing smart notifications, a feature that could alert users to unread messages from the contacts they interact with most frequently.
This is useful for those who manage numerous chats and risk missing important conversations among the many notifications.

Meta has confirmed that video ads on Facebook lasting 30 seconds or less are automatically looped for approximately 90 seconds, thereby increasing views and the impact of the message.
This system means that a 16-second video is viewed an average of six times if it remains in continuous playback.

This is important news for advertisers: short videos = more repetitions = greater brand memorability. However, if the video is not optimised for repetition, it could be annoying or overly repetitive, so this is something to keep in mind when creating ads!

LinkedIn updates its algorithm: less spam, more AI and resized hashtags. LinkedIn has backtracked on a recent change that showed posts that were too old in timelines: now it is back to giving more weight to the freshness of relevant content.
Hashtags are losing momentum as the main lever for visibility: now they serve more to define the theme of the post than to increase its reach.
At the same time, advanced AI features are being introduced to improve job search matching and quality by analysing intent and linguistic context in queries.

Launches ‘Songwriter Features’, a recognition for music writers.
This is a new feature that offers composers the opportunity to create a dedicated profile with the label ‘Songwriter’ and a new ‘Music’ tab that highlights songs written or co-written.
Authors can also tell the stories behind their tracks, improving visibility, monetisation and connection with fans.

With the July 2025 update, it is finally possible to schedule posts directly from the app, without having to use external tools. This is a very important new feature that simplifies management and makes the platform even more competitive.

It has officially activated the ability to send photos in DMs, enriching conversations with visual content directly in the inbox integrated within the app.
The feature is the first step after the introduction of native DMs on Threads, now completely separate from Instagram — with a dedicated inbox and private chats between followers or mutual followers over the age of 18.
Meta is already planning further innovations: group chats, GIFs, stickers, editing options and inbox filters are on the way for increasingly comprehensive messaging.

Meta is also experimenting with the possibility of accessing Threads using a Facebook account, without the need for an Instagram profile. The aim is to expand access and make Threads more independent, leveraging Facebook’s user base.

Google has launched Web Guide, an experiment in Search Labs that uses Gemini AI to classify search results into thematic categories (such as ‘how-to guides,’ ‘personal stories,’ etc.) and offer summary descriptions for each section. Currently available only in the Web tab and manually activated, this mode promises a more exploratory and organised approach than the classic list of links. Perfect for complex or open-ended searches, the feature adapts the layout to the user’s intent using the “query fan-out” technique.