June Digital News

Even WhatsApp will no longer be immune to advertisements! A few days ago Meta announced that the latter platform will also introduce advertisements, which will appear in the updates section and will be customised based on users’ generic information such as location and language. Meta states that no sensitive data such as private chats, calls or groups will be used.

OpenAI has integrated ChatGPT image generation directly into WhatsApp, turning conversations into creative experiences. The feature, available free of charge to all, allows users to send text prompts and receive AI-generated illustrations within the chat. This makes the use of AI images in everyday communication even more immediate and intuitive.

Significant changes are coming to Meta: it was recently announced that the “Reels” format is being extended to all videos posted on Facebook, making them de facto short vertical clips in the style of TikTok and YouTube Shorts: the aim is to transform all videos into this format in order to consolidate its competitiveness in the short video market and to simplify and unify the user experience.

Threads is testing an anti-spoiler filter that allows users to hide text or images containing reveals about films and TV series. Simply select the content and click “mark spoiler”: it will become blurred and visible only if the user decides to unblock it. The function puts the onus on content creators to mark the revelations correctly, and is currently the only major social with such a tool.

Instagram is updating its statistics for creators by introducing new data on post views, non-follower visitors and follower growth, useful for optimising content and growth strategy. These insights allow you to better assess engagement and understand how much your audience expands beyond existing followers. The aim is to offer more effective tools to measure and grow your presence in a targeted way.

Instagram has introduced on Edits, its app dedicated to creating/editing Reels, an integrated teleprompter: this is a box with scrolling text visible during registration directly in the interface. You can write or load a script, adjust the scroll speed, size and transparency of the text, and position it wherever you like on the screen. In practice, there is now no need to use external apps or hand-reading: you look into the camera, read the script and the result is more fluid, professional and natural

YouTube is introducing in beta on Shorts the integration with Google Lens, which allows users to pause a short video, select an object, place or text and get information or translations directly in the overlay. The function is currently available on mobile (iOS and Android), without advertisements and not active on Shorts with affiliate links or paid promotions. This innovation makes the videos more interactive, useful for discovering content in real time, but also raises questions about the privacy of the creators.

TikTok has partnered with Scope3 to offer advertisers a tool to transparently measure the CO₂ emissions generated by advertising campaigns on the platform. Using an open-source model, the system enables the precise calculation of emissions related to the selection, distribution and display of ad formats (expressed in gCO₂eq per thousand impressions). The objective is threefold: to increase transparency on environmental impact, to simplify the reporting of advertisers’ Scope 3 emissions and to encourage greener advertising strategies. The initiative is part of TikTok’s journey towards carbon neutrality by 2030, coupled with an increasing focus on energy efficiency and verifiable data.

LinkedIn has introduced new video advertising features, with the aim of boosting brand visibility and offering more effective tools to B2B marketers. Among the new features are “First Impression Ads”, full-screen vertical videos shown as the first advertising content of the day. This format ensures maximum exposure when opening the app, making it ideal for short, high-impact campaigns.