Smartwatch

If we talk about Smartwatches, the companies that are the masters are Google with the Android Wear used by companies such as Samsung, Sony, LG, Huawei and Apple with AppleWatch

However, there are also simpler and cheaper models of other brands, but with fewer features.
They are called activity trackers and are limited to the management of the movement and control functions of basic parameters. They give the possibility to be connected to the fitness apps and to the classic time view.

Smartwatches are not simply digital watches, they are real multifunction devices that can help in many aspects of everyday life. For this, many companies have studied solutions involving these technological objects.

The clock function is the simplest, but it also has more options.
For example, you can choose between hands or digital numbers, you can set the alarm, timer or stopwatch that send signals directly to the wrist via sound or vibration.

Smartwatches also allow you to connect to your phone to access reminders, notes and calendar.
In this way we can always keep the various commitments under control and have access to other resources such as e-mails, messages and calls.

Updates come directly to your wrist with a small light signal or vibrate mode.
This allows you to leave the phone in silent mode while not missing any notifications.

One of the aspects that has certainly pushed many users to approach the world of smart watches, contributing to the continuous growth of this sector, are all the functions related to fitness and health.

Sportsmen are the first buyers of Smartwatches to have a device capable of monitoring physical activity.
In fact, it is possible to check the heartbeat, count the steps or the distance traveled, manage the map function through localization.
Many companies have created real Apps dedicated to training and designed specifically for these new generation watches.

Heart rate control, sleep analysis and counting of the number of steps, with a daily goal, are useful tools for any type of user.
However, there are those who have tried to exploit the full potential of this technology in the most useful way possible.
Today there are Apps created specifically to send a distress signal in case of excessively high or low heart rate and for more specific cases some important parameters can be checked, such as blood sugar or pressure with the help of other support tools.

For this reason, whether you are a worker in constant motion who needs to always have their notifications under control, a sportsman who wants to track their daily workouts or who simply want to check how many steps you take in a day, we can consider Smartwatches as a small revolution. .

The many features available make Smartwatches extremely useful for all companies that want to interact with their users directly and quickly.

More information about consumers and their habits can be gained by personalizing corporate messages in super-targeted marketing.

Getting the message we want to convey directly to a customer’s wrist, in real time, can undoubtedly be an easy and effective way.

However, we must consider that the user is now inundated with ads and commercials 24 hours a day. Furthermore, the privacy issue certainly cannot be underestimated, especially if proximity techniques are used.

How to exploit all these incredible new technologies in a functional way?
The best strategy is to create a service for the user, so that they voluntarily decide to integrate it into their device, thus getting closer to the brand. The promotional objective must be exceeded by the utility.