August Digital News

Facebook continues to increase the use of AI on the platform. This time by creating comment summaries that provide a general overview of the opinions expressed,
However, this could reduce engagement in comments, what do you think?

Is introducing new features and restrictions that affect user experience and marketing strategies. For example, the platform has restricted the promotion of carousels with images of varying sizes; in fact, full-screen photos cannot be sponsored.
However, it has announced new features including ‘super likes’ for stories, which allow users to express more enthusiasm for the content, which can only be repeated once a day, and the enhancement of audio in reels.

Last but not least, the launch of AI Studio, which allows users to create AI versions of themselves and enables them to use artificial intelligence to interact with followers by responding to content and messages.

Meta made its AI models, AI Llama, open source, aiming for a more transparent and sustainable use and offering the possibility for developers to create new systems based on these models. Furthermore, following the increase in conversion costs in campaigns, it changed the targeting exclusion option by relying on AI to optimise ad visibility, thus avoiding manual exclusions.

Google will not remove third-party cookies as it had long promised, but will introduce the possibility for users to make informed choices about their browsing and will continue to work on the Privacy Sandbox programme.

Google Drive creates a new feature that allows automatic transcription of videos, subtitles will be generated for videos uploaded to the platform. The transcription can be managed and edited in the video menu option, through which it is also possible to search for specific content with keywords.

Whatsapp is developing a function that allows file transfers without an internet connection, similar to Airdrop but also allows sending between iOS and Android, it is currently in the testing phase and there are no exact predictions as to when it will be available. We will keep you updated!

The platform is testing an option to block links in replies to posts, in order to keep discussions on X, this could block spammers and unwanted links on the one hand, but on the other limit debate. It does however offer a loophole, as it is possible for users to activate or deactivate the function for each post.

Threads is testing the blue label that will be placed on content that deals with trending topics allowing faster access to ongoing conversations; it is also implementing filter systems to display the most recent content.
The platform is also introducing a new feature that allows two images to be merged by pinching them, this is making the social more active and increasing engagement, but more updates are on the way!

The Tik Tok Shop function was re-launched in Europe, thanks to which it is possible to sell products directly on the platform via live shopping, shoppable videos and product showcases. This gives brands various benefits and makes it easier for followers to convert by offering an immediate purchase.
If you can’t use this feature, use the TikTok app for Shopify to synchronise your ecommerce by highlighting your company.

Youtube is testing a new type of ‘smaller’ ads that do not interrupt the viewing experience, called Picture-in-Picture mind-rolls. They appear during live streaming, but do not block the stream: advertising revenues are already increasing by 20%!
The platform is also experimenting with integration with Gemini in YouTube Studio, the feature is called ‘Brainstorm with Gemini’ and offers suggestions, insights and trend ideas to creators to improve performance.

AI news is good and bad, but let’s start with the good!
Gemini has introduced a side panel that improves efficiency when using apps such as Gmail, Google Drive, Docs, Sheets and Slides, only for Workspace subscribers. In addition Gemini has been enhanced for use from mobile, it will be able to control smart home devices, more updates are on the way.
Now to the toughest ones to digest, OpenAI is developing a watermark that will be inserted in the generated texts, but this could cause difficulties in translation and lead to limitations in use; what do you think?