Ecology and environment, solutions for big companies

Environmental protection, sustainability, ecology and ethics are fundamental factors for the global development of recent years.
We have witnessed an increasing demand for actions and measures aimed at protecting our planet, in particular from the younger public.
This is why many companies are trying to respond with concrete and innovative solutions to this problem.

The great student movements of the “Global strike for Future” brought a strong message of change that prompted the leaders of the nations to address this aspect also during the G20 held on 28-29 June in Osaka. But how have the leading companies in the market responded to this great movement?

Young consumers are increasingly asking companies to guarantee not only sustainable production, with a low environmental impact, but also communication that takes into account values ​​and an identity that is increasingly protecting the planet.

For this reason, many companies are starting to launch campaigns and projects that aim to drastically reduce the problem of pollution, creating advertising campaigns that have environmental ethics and sustainability as their primary concept.

Among those who have decided to increasingly remove the production of plastic packs to replace them with aluminum or cardboard ones, we find large companies ranging from the cosmetics sector to the food sector.

Pantene has launched a line of products with an aluminum pack and an elegant dedicated graphic that reads “I reuse, I love the oceans”. Thus introducing the spirit of reusing empty packaging with special refills to save on waste of containers.

Large soft drink companies such as PepsiCo and Coca-cola have announced that they will soon be removing plastic packaging from their production and replacing it with new aluminum solutions.
The sale of Acquafina for Pepsi and Dasani for Coca-cola in America corresponds to the highest sales of water in the country.
The new pack made entirely of aluminum will in fact be replaced by the classic bottle and will soon be launched first in stadiums and restaurants and then become the object of large-scale distribution. The can of water will therefore be a big step forward for environmental protection production.

Another example is that of Corona who decides to remove plastic rings as packaging for cans from production.
In fact, having become a symbol of ocean pollution, these particular packaging will be replaced by new cans that can be screwed together, consisting of a special thread in the upper part that will fit perfectly with the lower part of the next can.

An excellent job is done by those who have decided to enter the market with strong ethical values, not as mere producers, that is, by communicating love for the environment and the planet through strong emotional messages.

The cases of Patagonia and The North Face are a clear example of how the public wants to be reflected in a strong corporate identity as well as in the product.
In fact, the communication of these two brands uses the love for nature, adventure and environmental protection as a leading concept.
This allows those who use their products to embrace a philosophy and identify with their values.
The two companies cited therefore do not only sell articles of clothing, but real ethical messages related to exploration, well-being and protection, adhering to campaigns and participating in the front line as activists.
For example, The North Face has launched a clothing line that produces clothing and accessories by recycling waste found in the largest American parks.

Awareness of environmental problems and the search for solutions that can help the development of the planet is a fundamental aspect for today’s companies.
The communication of ethical values and the constant commitment to initiatives in favor of sustainability and ecology are undoubtedly an important winning card for companies, for the consumer and for the planet.