For the launch of the new ForLongevity line, Nature’s chose to promote a contest offering a trip to Paris as the grand prize. The goal? To create a dedicated one-page website that could clearly and engagingly present the philosophy behind the line while guiding users to register for the contest.
ClientNature'sServicesDesign, SviluppoYear2025Linkwww.concorso-forlongevity.natures.it
The project was developed following the visual and structural guidelines of Nature’s main website, ensuring brand continuity and recognition. We designed a vertical section layout with anchor-based navigation, allowing users to move smoothly through the content — from the contest presentation to information about the ForLongevity range, all the way to the registration form and contest rules.
Special attention was given to user experience, featuring clearly highlighted calls to action, subtle micro-animations, and a simple, intuitive form. The entire design was created with a responsive approach, ensuring smooth navigation across all devices. The result is a landing page consistent with Nature’s brand image — one that enhances the new ForLongevity line and encourages user interaction through a harmonious visual and functional experience.
Beyond the visual and functional aspects, we also handled the collection and management of participant content, particularly by tracking posts published with the dedicated hashtag and mention. All data is securely stored and transferred to certified software for winner selection, ensuring full compliance with strict national regulations on prize contests.