{"id":97351,"date":"2025-03-11T13:41:03","date_gmt":"2025-03-11T11:41:03","guid":{"rendered":"https:\/\/happybrain.it\/?p=97351"},"modified":"2025-03-11T13:41:03","modified_gmt":"2025-03-11T11:41:03","slug":"il-microcopy-piccole-frasi-per-una-grande-esperienza","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2025\/03\/11\/il-microcopy-piccole-frasi-per-una-grande-esperienza\/","title":{"rendered":"Microcopy: small sentences for a great experience"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;185403&#8243;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;329871&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text uncode_shortcode_id=&#8221;140469&#8243;]Have you ever abandoned a site because the instructions were unclear? Hesitated before completing a purchase because of an unreassuring message? These details, often overlooked, are part of microcopy and have a decisive impact on the user experience. [\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;125351&#8243;]What is Microcopy and why is it important?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;142319&#8243;]<em>Microcopies<\/em> are the short phrases found on websites, apps, and generally in all digital platforms that are meant to guide the user experience.<br \/>\nThey are usually logical phrases that help the user navigate the digital experience, but they can also be used to reinforce the identity of the brand and the product being proposed.<\/p>\n<p>Without these short texts, there is a risk of making the path through the app or site complicated and would exponentially increase the abandonment or bounce rate.[\/vc_column_text][vc_single_image media=&#8221;97357&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;126909&#8243;][vc_column_text uncode_shortcode_id=&#8221;105239&#8243;]Here are some traditional examples:<\/p>\n<ul>\n<li><strong>Call to Action (CTA) buttons: <\/strong>\u201c<em>Buy Now<\/em>\u201d or \u201c<em>Subscribe<\/em>\u201d.<\/li>\n<li><strong>Error messages: <\/strong>\u201c<em>Error. Enter data correctly<\/em>\u201d or \u201d<em>Required field&#8221;<\/em>.<\/li>\n<li><strong>Forms and sign-ups: <\/strong>\u201c<em>Use at least 8 characters and a number<\/em>&#8220;.<\/li>\n<li><strong>Confirmations and feedback to the user: <\/strong>\u201c<em>Thank you! Your order has been shipped&#8221;<\/em>.<\/li>\n<li><strong>E-commerce and checkout: <\/strong>\u201c<em>Forgot something<\/em>? <em>Check your cart!<\/em>\u201d.<\/li>\n<\/ul>\n<p>From here you can see how crucial Microcopy is and everywhere![\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;450676&#8243;]How microcopy improves the user experience[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;185693&#8243;]As mentioned earlier, Microcopy can be used to the brand&#8217;s advantage, both to ensure an optimal overall experience, but also to express its identity through specific word choice and tone.<\/p>\n<p>The key elements to follow to create functional and distinctive Microcopies are:<\/p>\n<p><strong>#1 Clarity<\/strong><\/p>\n<p>Simple and instant text, without conveying doubt to the user.<br \/>\n\u201c<em>Enter your email<\/em>\u201d is better than \u201c<em>Provide required credentials<\/em>.\u201d<\/p>\n<p><strong>#2 Brevity<\/strong><\/p>\n<p>Short and direct text, avoiding unnecessary words.<br \/>\n\u201c<em>Order completed<\/em>\u201d is better than \u201c<em>You have successfully completed your order<\/em>.\u201d<\/p>\n<p><strong>#3 Coherent tone of voice<\/strong><\/p>\n<p>The TOV chosen should be in line with that of the brand and its audience.<\/p>\n<p><strong>#4 Empathy and reassurance<\/strong><\/p>\n<p>Express confidence and understanding towards the user.<br \/>\n\u201c<em>No spam, promise!<\/em>\u201d or \u201c<em>You can change this choice at any time<\/em>.\u201d<\/p>\n<p><strong>#5 Action and involvement<\/strong><\/p>\n<p>The text should prompt the user to act naturally.<br \/>\n\u201c<em>Start now, it&#8217;s free!<\/em>\u201d is better than \u201c<em>Register here<\/em>.\u201d<\/p>\n<p><strong>#6 Personalization<\/strong><\/p>\n<p>Giving a personal touch makes the experience special.<br \/>\n\u201c<em>Welcome back Marco!<\/em>\u201d is better than \u201c<em>Welcome back<\/em>!\u201d<\/p>\n<p><strong>#7 Testing and optimization<\/strong><\/p>\n<p>Microcopy should be tested, even just a small change can increase conversions.[\/vc_column_text][vc_single_image media=&#8221;97353&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;112629&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;895602&#8243;]The impact on user actions[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;207167&#8243;]A well-executed Microcopy can make the difference between a user completing the action and one abandoning it. Clear and persuasive text can greatly impact engagement and conversions. But what are the most common <strong>mistakes<\/strong>?<\/p>\n<ul>\n<li><strong>Generic or confusing messages<\/strong>: a \u201c<em>Submit<\/em>\u201d button instead of \u201c<em>Get your quote<\/em>\u201d.<\/li>\n<li><strong>Incoherent tone of voice<\/strong>: can drive the user away.<\/li>\n<li><strong>Lack of feedback<\/strong>: not giving confirmation of a completed action can leave the user in doubt.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image media=&#8221;97354&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;211879&#8243;][vc_column_text uncode_shortcode_id=&#8221;187370&#8243;]Microcopy may seem like a small thing, but it is essential for a complete and engaging user experience. Remember that every word counts, so choose carefully. Sometimes, even just a small change can make a big difference![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A clear and targeted text can improve the user experience and conversions on your site. From buttons to error messages, every word counts! Find out how microcopy can make a difference on your website.<\/p>\n","protected":false},"author":12,"featured_media":97355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260,410],"tags":[244,259,431,515],"class_list":["post-97351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","category-ecommerce","tag-strategy","tag-e-commerce","tag-marketing","tag-retargeting"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/97351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=97351"}],"version-history":[{"count":5,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/97351\/revisions"}],"predecessor-version":[{"id":97361,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/97351\/revisions\/97361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/97355"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=97351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=97351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=97351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}