{"id":96335,"date":"2024-01-17T13:39:40","date_gmt":"2024-01-17T11:39:40","guid":{"rendered":"https:\/\/happybrain.it\/?p=96335"},"modified":"2024-01-31T11:50:51","modified_gmt":"2024-01-31T09:50:51","slug":"i-principali-trend-di-web-design-che-il-2024-portera-con-se","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2024\/01\/17\/i-principali-trend-di-web-design-che-il-2024-portera-con-se\/","title":{"rendered":"Key Web Design Trends that 2024 will bring"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_column_text uncode_shortcode_id=”842434″]2024 we do not fear you! We are ready and full of energy!
\nTo stay on top, you need to stay up-to-date with the trends to come.
\nSo don’t miss out the 10 trends, summarised for you, that will define the layout of websites in the new year![\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”207262″]TOP 10 TREND 2024[\/vc_custom_heading][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”387546″]1. UX Design[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”923777″]Designing a website focusing on the user experience is a trend that is already in vogue at the moment and will become even more popular in the near future.<\/p>\n

While creating the path to achieve the desired results, you cannot disregard the users, as lead generation, increased traffic and conversion all have one denominator in common: the visitor.[\/vc_column_text][vc_single_image media=”96338″ media_width_percent=”100″ uncode_shortcode_id=”723708″][vc_column_text uncode_shortcode_id=”209985″]Involving the user from the very first seconds, providing information to immediately convey what the company has to offer, proposing possible solutions and creating customised experiences are just some of the techniques that are now at the heart of web design.
\n[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”179145″]2. Back to the past
\n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”206764″]Graphics typical of the 2000s, characterised by static noise in background images, mixed multi-colours, negative images and colours, are making their way back onto our screens.[\/vc_column_text][vc_single_image media=”96340″ media_width_percent=”100″ uncode_shortcode_id=”147038″][vc_column_text uncode_shortcode_id=”154249″]Retro design helps to make a site stand out by appealing to the sense of nostalgia evoked<\/strong> in the user, a technique that is considered very effective as it captures attention while allowing you to remain creative in a world that is constantly looking to the future.[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”132712″]3. Back to Gradient<\/p>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”319568″]The first to dust off the colour chart was Instagram back in 2018, with a Swiffer wipe giving new life to gradients, bringing them back into logo design.
\nThe public response to the app’s new icon was surprising enough to make graphic designers and brands reconsider their reuse.[\/vc_column_text][vc_single_image media=”96341″ media_width_percent=”100″ uncode_shortcode_id=”832248″][vc_column_text uncode_shortcode_id=”133123″]Gradients enhance the visual appeal<\/strong> of e-commerce sites and platforms, allowing you to highlight essential messages, adding depth to a flat image and creating, through gradients, the illusion of movement while maintaining a certain minimalism.
\nBasically, they increase the appeal of your site by encouraging users to continue browsing by scrolling through all the pages.
\nThey are not new but a trend that hardly ever goes out of fashion, occasionally put in a corner but always valid when dusted off![\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”201321″]4. Kinetic or dynamic typography[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”103077″]How to attract the user’s attention while reading a text? Through kinetic or moving typography. A style where animations are added to the text<\/strong>, it does not slow down the site and allows you to achieve a good result even on mobile. A touch of liveliness that the user will not disdain at all![\/vc_column_text][vc_single_image media=”96342″ media_width_percent=”100″ uncode_shortcode_id=”212929″ media_link=”url:https%3A%2F%2Fvanniv23.sg-host.com%2Fportfolio%2Frobot-city%2F”][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”132797″]5. Interactive storytelling – Let’s play together![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”148757″]The importance of storytelling is well known, it allows you to fortify your brand identity and make your company stand out in a very competitive landscape.
\nSo what\u2019s new? Interactivity. To further increase your impact on your audience in order to keep them on your site for longer, you need to add interactive elements that will increase their engagement such as gamification<\/strong>, videos and 3D images.
\nAn ingenious and fun solution![\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”238397″]6. Large or oversized text[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”185768″]A site that catches at first glance? It is possible with the addition of large or oversized text<\/strong>. We are not only talking about the main title but also about subtitles that could be in thicker or bold format to highlight best-selling products, must-haves or services offered.[\/vc_column_text][vc_single_image media=”96344″ media_width_percent=”100″ uncode_shortcode_id=”208870″ media_link=”url:https%3A%2F%2Fvanniv23.sg-host.com%2Fportfolio%2Ffmbs%2F”][vc_column_text uncode_shortcode_id=”574971″]Large text will give you the opportunity to say more with less, increasing the appeal of the site while maintaining a minimal layout. Not to mention that it will indirectly ensure greater site responsiveness by not requiring designers to upload large images to fill in the spaces.[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”114277″]7. Glassmorfism
\n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”192215″]Have you ever come across this word? It is a trend whereby designers apply transparency<\/strong> to create a glass effect to the content they want to bring out, giving depth to the site and visual hierarchy to the user interface.
\nIt captures attention to such an extent that it greatly enhances the message or product contained in the hero section.
\nThere is no doubt that this trend will be present throughout 2024.[\/vc_column_text][vc_single_image media=”96348″ media_width_percent=”100″ uncode_shortcode_id=”889595″ media_link=”url:https%3A%2F%2Fvanniv23.sg-host.com%2Fportfolio%2Fefforce%2F”][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”321488″]8. Handmade illustrations[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”257319″]The use of ‘hand-drawn art’ within a site has become increasingly common. We are talking about illustrations through which you can unleash your creativity<\/strong>, giving uniqueness to your site.
\nYou can tell stories or your company’s services, these images do not have to be elaborate to be effective, they can also have a simple design. They are a very versatile<\/strong> tool, applicable to different themes, layouts and elements, valid for any type of website.
\nThey will help you create a unique and memorable experience for your users.[\/vc_column_text][vc_single_image media=”96349″ media_width_percent=”100″ uncode_shortcode_id=”186706″][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”113849″]9. Transparent and visible borders[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”221969″]Visible and clear borders around large images and product photos will be abundantly used by designers to separate sections of the homepage and parts of text, making it easier to highlight important details or best sellers.[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”120620″]10. Homepage in motion[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”140460″]Last point!
\nOf great impact and effectiveness are the motion effects<\/strong> placed on the homepage to increase user involvement from the very first seconds.<\/p>\n

Here are some of them:<\/p>\n