{"id":95561,"date":"2023-06-16T14:27:27","date_gmt":"2023-06-16T12:27:27","guid":{"rendered":"https:\/\/happybrain.it\/?p=95561"},"modified":"2023-06-22T10:50:12","modified_gmt":"2023-06-22T08:50:12","slug":"come-creare-la-dashboard-per-il-tuo-e-commerce","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2023\/06\/16\/come-creare-la-dashboard-per-il-tuo-e-commerce\/","title":{"rendered":"How to build ad e-commerce dashboard?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text uncode_shortcode_id=&#8221;420415&#8243;]Do you know whether your shop attracts quality traffic? Do your users tend to stay or quickly leave the site? Is your turnover evolving?<\/p>\n<p>If you don&#8217;t know how to answer these questions, we have created the right article for you! Let&#8217;s talk about the e-commerce dashboard: a customized tool that gives you an overview of the most important indicators for your business.[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;266678&#8243;]Code word?! KPIs!<br \/>\n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;434573&#8243;]Let&#8217;s talk again about Key Performance Indicators, which we discussed a short while ago in <a href=\"https:\/\/happybrain.it\/en\/2023\/06\/16\/quali-kpi-misurare-nel-marketing-la-guida-per-il-2023\/\">this article<\/a>. Today, however, we want to help you select the ones that best suit your business to create a perfect dashboard for your e-commerce.<\/p>\n<p>Which of these should you include in your dashboard? Let&#8217;s find out together![\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;187695&#8243;]Performance and Result indicators[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;207737&#8243;]Result and Performance KPIs are crucial for an online shop. Here are some examples:<\/p>\n<ul>\n<li>Turnover, excluding and including VAT: allows you to assess the financial health of the company.<\/li>\n<li>The number of orders: can be enriched with additional data such as conversion rate, return rate or order cancellations;<\/li>\n<li>The operating and acquisition cost: this indicator designates the expenses for production, the distribution of a product and the acquisition of visitors;<\/li>\n<li>The operating result: this figure corresponds to the income and\/or loss generated by the operation of the business, before tax and interest.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image media=&#8221;95592&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;181357&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;111069&#8243;]Acquisition Indicators[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;756984&#8243;]How to monitor visitor acquisition? If you use promotions, advertising or other organic strategies here is what data you should monitor:<\/p>\n<ul>\n<li>The number of visitors\/visits (unique traffic\/traffic)<\/li>\n<li>The number of visitors\/visits per channel<\/li>\n<li>The cost of acquisition per channel: this element allows you to know the expenditure required to generate a visit, for each of the channels used.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;771283&#8243;]Conversion indicators[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;190564&#8243;]Here are some indicators that allow you to measure the performance of your site in terms of visitor conversion:<\/p>\n<ul>\n<li>The conversion rate: find all the information in this <a href=\"https:\/\/happybrain.it\/en\/2023\/01\/09\/check-up-ai-tassi-di-conversione\/\">check-up<\/a>!<br \/>\nHappyTips: you can break down the conversion rate by acquisition channel. This helps you get an idea of which channels are most effective in attracting relevant visitors;<\/li>\n<li>Bounce rate: the percentage of visitors who abandoned the shop after visiting a single page;<\/li>\n<li>Shopping cart abandonment rate: helps you identify potential problems in the final stages of the purchase path. <a href=\"https:\/\/happybrain.it\/en\/2022\/08\/23\/ottimizza-il-tuo-checkout\/\">Optimize your checkout<\/a> in just a few steps.<\/li>\n<li>Click-through rate: with this figure you can find out which areas of the site are most interesting and optimize the click-through rate;<\/li>\n<li>Average cart: this indicator corresponds to the average price of the order placed by all customers.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image media=&#8221;95495&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;976764&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;135933&#8243;]Loyalty indicators[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;909266&#8243;]We will never stop saying how crucial customer loyalty is (we also talked about it in <a href=\"https:\/\/happybrain.it\/en\/2023\/02\/22\/importanza-del-customer-care\/\">this article<\/a>). Here are some indicators that will help you monitor it:<\/p>\n<ul>\n<li>The ratio between old and new customers;<\/li>\n<li>Purchase frequency: this indicator represents the number of purchases that one of your customers makes in a given period<\/li>\n<li>The average time between orders;<\/li>\n<li>The rate of product returns;<\/li>\n<li>Customer satisfaction index: take into account reviews, they will help you to know if consumers are satisfied with the shop and its products.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;407781&#8243;]After-sales indicators[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;427763&#8243;]Last but not least, because the customer relationship does not stop once the purchase is made. Post-purchase performance can be monitored with the following indicators:<\/p>\n<ul>\n<li>The return rate: the number of products returned compared to the number of products sold<\/li>\n<li>The average number of refunds;<\/li>\n<li>The average amount of refunds.<\/li>\n<\/ul>\n<p>All clear? The KPI indicators to monitor are endless: select the ones that best suit your business and create a dashboard that focuses on the success of your strategy[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The e-commerce dashboard allows you to have a global view of the most important indicators for your business, find out how to create it!<\/p>\n","protected":false},"author":4,"featured_media":95588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260],"tags":[244,454,469,470],"class_list":["post-95561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","tag-strategy","tag-business","tag-roas","tag-kpi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/95561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=95561"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/95561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/95588"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=95561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=95561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=95561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}