{"id":95469,"date":"2023-05-25T12:41:06","date_gmt":"2023-05-25T10:41:06","guid":{"rendered":"https:\/\/happybrain.it\/?p=95469"},"modified":"2023-05-25T12:41:06","modified_gmt":"2023-05-25T10:41:06","slug":"tipologie-di-video-per-aumentare-le-conversioni-del-tuo-e-commerce","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2023\/05\/25\/tipologie-di-video-per-aumentare-le-conversioni-del-tuo-e-commerce\/","title":{"rendered":"Types of videos to increase your ecommerce conversions"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text uncode_shortcode_id=&#8221;523339&#8243;]Having an e-commerce business today is not so simple: there are many activities to consider and the competition is fierce. In many sectors, the market is almost saturated and a well planned strategy is needed to stand out.<br \/>\nVideos have now entered the marketing plans of almost all companies and if yours does not yet include them, perhaps this article will be useful!<\/p>\n<p>This type of content is effective because it is an all-in-one channel that can cover and identify all the vital points of a brand or product. Moreover, it can be disseminated on every platform, from social media to email newsletters, from landing pages to e-commerce platforms.<\/p>\n<p>Before we discover the best formats to increase conversions, let&#8217;s take a look at some significant statistics.<\/p>\n<ul>\n<li><strong>54%<\/strong> of buyers want to <strong>see more videos<\/strong> from brands and companies<\/li>\n<li>buyers who watch this content are<strong> 1.81 times more likely to convert<\/strong> than non-viewers<\/li>\n<\/ul>\n<p>Have we convinced you? Now you just have to choose the right type for you! \ud83d\udc47[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;180431&#8243;]1. Animated explicatory videos[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;180476&#8243;]This format uses <strong>animations<\/strong>, images and <strong>graphics<\/strong> to convey a message. It is the best way to explain a brand, a process or any complex idea. You can choose from many animation styles, such as from <strong>2D<\/strong> or <strong>3D<\/strong> to <strong>stop motion<\/strong>. In addition, there are no limits to your creativity in deciding style colors, music, storyline and all other parts.[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;421894&#8243;]2.Product videos[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;525380&#8243;]If you want to portray your products in a more real-life situation, this could be the perfect solution! It allows you to highlight their <strong>features<\/strong>, <strong>merits<\/strong> and <strong>demonstrates<\/strong> their uses.<br \/>\nThe most popular formats for this typology are the unboxing videos or <strong>tutorials<\/strong>, which are simple but effective in highlighting the single product.[\/vc_column_text][vc_single_image media=&#8221;95479&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;871176&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;648494&#8243;]3. Comparison videos[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;180090&#8243;]Is your brand in a highly developed sector? Then you have numerous competitors and to win customers you can use comparison videos that highlight the features of your products or propose them as an ideal solution to the consumer&#8217;s problem. There is no need to show the brands of your <strong>competitors<\/strong>, this content is used to explain to your audience <strong>why they should buy from your shop<\/strong> instead of another and is often used in combination with the product video.[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;364007&#8243;]4. Videos on corporate culture[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;698060&#8243;]People are often curious about how a company works. It is nice to know who and what is behind the brand, to understand how ideas are born, <strong>how they are developed<\/strong>, up to the practical processes of <strong>packaging<\/strong> and <strong>shipping<\/strong>. It might therefore be a good idea to give your audience a peek behind the scenes. Moreover, a corporate culture video is also effective for building relationships, increasing engagement with potential leads and retaining existing customers.[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;127926&#8243;]5.Interactive videos[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;607587&#8243;]With this option you can increase engagement rates by <strong>up to 47%<\/strong> compared to a non-interactive video. How to do it? Here are some suggestions:<\/p>\n<ul>\n<li>insert a link or button to make a purchase directly;<\/li>\n<li>add related content so that the user can choose and move on to the next one;<\/li>\n<li>if you have the opportunity, make a 360 degree virtual reality video that allows the audience to explore every direction and have an amplified experience.<\/li>\n<li>record live, put your face to it and start a live broadcast where users can interact directly with you, perhaps through a Q&amp;A format.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image media=&#8221;95482&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;872508&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;128697&#8243;]6. Emotional videos[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;442148&#8243;]To increase engagement you can also focus on <strong>emotions<\/strong>, it is one of the most effective ways to connect with people.<br \/>\nFor a video to be truly moving, you need to build a good <strong>storytelling<\/strong>, that is a compelling storyline from start to finish, where there are moments where the user&#8217;s attention is captured and immersed in the story. To ensure conversion, include a clear call to action at the end of the content.[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;141032&#8243;]7. Video testimonials and reviews[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;631064&#8243;]To achieve a high conversion rate, <strong>testimonial<\/strong> and <strong>review<\/strong> videos should not be excluded either. You can ask your customers to tell you about their buying experience or to say a few words about your brand. Hearing the words of those who have bought before you can greatly influence whether or not they continue with the order.<br \/>\nMoreover, this will improve trust in your brand and its level of <strong>reputation<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A short guide to learn about all the types of videos to use in your online strategy!<\/p>\n","protected":false},"author":4,"featured_media":95478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[406,410],"tags":[244,423,424,429],"class_list":["post-95469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-web","category-ecommerce","tag-strategy","tag-videomarketing","tag-video","tag-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/95469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=95469"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/95469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/95478"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=95469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=95469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=95469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}