{"id":95422,"date":"2023-04-21T12:45:55","date_gmt":"2023-04-21T10:45:55","guid":{"rendered":"https:\/\/happybrain.it\/?p=95422"},"modified":"2023-05-02T12:48:09","modified_gmt":"2023-05-02T10:48:09","slug":"9-strategie-di-fidelizzazione-al-tuo-e-commerce","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2023\/04\/21\/9-strategie-di-fidelizzazione-al-tuo-e-commerce\/","title":{"rendered":"9 customer retention strategies for your e-commerce"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_column_text uncode_shortcode_id=”457434″]Loyal customers are incredibly valuable to your e-commerce business.
\nThat’s why it’s important to provide new customers with an excellent experience that continues over time and a strategy that allows you to nurture the relationship with them so they come back more often.<\/p>\n

If you don’t know where to start, here are some ideas for optimizing your shop’s performance.[\/vc_column_text][vc_single_image media=”95429″ media_width_percent=”100″ uncode_shortcode_id=”629037″][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”180649″]1. Provide excellent customer care[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”944214″]Many companies struggle to provide good customer service. It is important to make your customers feel well-served, appreciated and relieved that you have made their lives easier. Because of this you will stand out and customers will come back. Read our article<\/a> to learn more about this topic.[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”758494″]2. Follow up with your customers[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”209126″]After someone has purchased from your e-commerce, don’t forget about it!
\nThe watchword is communication.
\nSend emails confirming the purchase. Send shipping status updates. Ask for feedback on your service and products purchased. Send FAQ emails. Offer your help, make sure they have the information they need.<\/p>\n

Happy Tips:
\nYou can streamline much of this by using email marketing automation tools such as AutomateWoo, created specifically for WooCommerce shops.<\/p><\/blockquote>\n

[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”687648″]3. Reward loyal customers with discounts[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”153704″]Reward customers with thank-you discounts or personalized offers. Use creativity and imagination. You can reserve more or longer-lasting discounts for your most loyal customers.<\/p>\n

Happy Tips:
\nPrefer monetary discounts rather than percentage discounts. For example, “save 30 euros on an expense of 100.” The more customers spend, the more profit you will make over that threshold.<\/p><\/blockquote>\n

[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”169877″]4. Send segmented emails based on previous purchases[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”115213″]Talk about a form of personalized marketing that shows your customers that you are paying attention to them. You can identify and segment contacts that revolve around specific product categories and start communicating with each of these segments about these topics: relevant products, common issues, ways to solve them, tips and tricks, how-to content.[\/vc_column_text][vc_single_image media=”95433″ media_width_percent=”100″ uncode_shortcode_id=”680741″][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”183088″]5. Reward referrals[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”211077″]Why you should count on referrals? Referrals are like a 5-star review on TrustPilot in that they increase credibility and stimulate word of mouth. By incentivizing referrals, you tap into your network of already satisfied customers to expand your reach.<\/p>\n

Happy Tips:
\nYou can hold referral contests with great prizes for winners or reward people based on each new customer they bring in<\/p><\/blockquote>\n

[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”129048″]6. Ask for reviews and testimonials[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”347268″]By writing reviews and testimonials for products, customers increase their connection with your company. Reviews don’t just increase customer loyalty, they can in fact help you obtain new ones.<\/p>\n

Happy Tips:
\nInvite your customers by e-mail (a few days or weeks after purchase) to provide public feedback. To make it even easier, already include links to sites where the customer can write the review, such as TrustPilot<\/a>, one of the largest review communities, in which Happy Brain is a partner.<\/p><\/blockquote>\n

[\/vc_column_text][vc_single_image media=”95435″ media_width_percent=”100″ uncode_shortcode_id=”166496″][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”415524″]7. Offer bonuses, perks and special gifts
\n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”198768″]Surprise your most loyal, long-term or big-spending customers with unexpected bonuses and gifts.
\nFor example, cosmetics shops can send samples or include in the order a travel version of a product.
\nThese small attentions will delight the customer and greatly increase the chances that he or she will return to buy from your site.
\n[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”617900″]8.Create subscriptions[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”216466″]If the type of products in your business allows, you can increase customer loyalty by creating subscription options for purchasing products and services. Customers will thus remain attached to you.
\nOf course, the subscription must give real benefits and perks that you can only get by subscribing.
\n[\/vc_column_text][vc_single_image media=”95431″ media_width_percent=”100″ uncode_shortcode_id=”100368″][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”166256″]9. Say thank you![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”208483″]It may seem trivial, but thanks can never be too much. Therefore you should show gratitude to your customers at every stage of the sales cycle.<\/p>\n

Put even a few of these customer retention strategies into practice in your ecommerce business and, over time, you will be able to retain more customers, increase revenue, get more reviews and referrals, and grow your business.
\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Optimize the performance of your e-commerce to offer new customers an excellent shopping experience!<\/p>\n","protected":false},"author":4,"featured_media":95428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[410],"tags":[222,429],"class_list":["post-95422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commercestrategy","tag-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/95422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=95422"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/95422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/95428"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=95422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=95422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=95422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}