{"id":95257,"date":"2023-03-07T17:06:26","date_gmt":"2023-03-07T15:06:26","guid":{"rendered":"https:\/\/happybrain.it\/?p=95257"},"modified":"2023-03-08T20:04:33","modified_gmt":"2023-03-08T18:04:33","slug":"lefficacia-del-neuromarketing","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2023\/03\/07\/lefficacia-del-neuromarketing\/","title":{"rendered":"The effectiveness of neuromarketing"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”177459″]Neuroscience and marketing: a winning combination?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”156109″]Can science be applied to marketing? The answer is simple: neuromarketing<\/strong>!
\nThis word originated in 2002 to represent the neuroscientific practices used to understand the consumer and create effective marketing strategies.<\/p>\n

Today, it is a real discipline that studies the human brain to predict and influence a consumer’s behavior<\/strong>, as well as the whole process involved in making a decision during a purchase.[\/vc_column_text][vc_single_image media=”95264″ media_width_percent=”100″ uncode_shortcode_id=”107887″][vc_column_text uncode_shortcode_id=”191059″]A good marketer has everything under control, but one of the metrics that cannot be measured is emotion<\/strong>. Neuroscience can help make more specific and targeted choices and create more effective plans.<\/p>\n

That is, to understand consumers’ reactions to certain content or strategies: from packaging to design (why is packaging<\/a> so important?), from colors to the layout of an email or any communication to the public.<\/p>\n

It may seem like an abstract discipline, but we come into contact with neuromarketing every day. So find out what techniques can help your business.[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”206180″]The price game[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”264200″]Have you ever wondered why you are more likely to buy a product at \u20ac9.99 and not one at \u20ac10.00? It’s simple, even though they have the same price, our brain automatically recognises the 9 as lower, thus considering the offer more advantageous.
\nThis is what is known as the coquette price<\/strong>.[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”582596″]Social proof always works[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”211470″]Man is a social animal and if someone has made a decision before us, our subconscious suggests that then that is a good idea.
\nA written testimonial or review<\/strong> therefore adds real, concrete value to your product or service.
\nOne of the simplest solutions is the star rating<\/strong>, a glance is enough to tell if your service fits the consumer’s needs.[\/vc_column_text][vc_single_image media=”95270″ media_width_percent=”100″ uncode_shortcode_id=”189485″][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”392483″]Tell the consumer where to look[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”877436″]One of the best known neuromarketing techniques is to suggest to the user where to look and make sure that their attention is caught by exactly what you prefer.
\nSo create attention points<\/strong>, with call to action, graphics or simply by following some logic related to the human eye and the normal fruition of content. In fact, in many tests carried out using the technique of Eye Tracking<\/strong> with heat maps, it can be seen that the subject’s gaze, turned towards the product, leads the user to look in a certain direction.[\/vc_column_text][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”459837″]Less is more[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”183781″]Too many choice options lead nowhere as our minds are programmed to look for shortcuts<\/strong>.
\nToo much information leads to confusion<\/strong>, so choose the right compromise: provide all information about your products and services, but play with concise labels and descriptions.[\/vc_column_text][vc_single_image media=”95272″ media_width_percent=”100″ uncode_shortcode_id=”170575″][vc_custom_heading text_size=”h3″ sub_reduced=”yes” uncode_shortcode_id=”141116″]Play on scarcity[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”254603″]One of the most exploited neuromarketing techniques in persuasive communication is to create scarcity and urgency<\/strong>. Only a few days left, hurry up! Only two rooms left, book now! The promo ends tonight, don’t miss it! Last bounties!<\/em>
\nUsing these phrases can lead to great results!!<\/em><\/p>\n

The field of neuroscience is an endless source of knowledge. Do you have to use all the neuromarketing techniques discovered so far? Of course not.
\nThe important thing is to analyze your goals, understand your consumers’ needs and implement those techniques that suit your online business.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Marketing and science have found their meeting point in neuromarketing, the discipline that deals with predicting and influencing a consumer’s behavior.<\/p>\n","protected":false},"author":4,"featured_media":95263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260,267],"tags":[360,431,459],"class_list":["post-95257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","category-lifestyle","tag-neuromarketing","tag-marketing","tag-scienza"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/95257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=95257"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/95257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/95263"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=95257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=95257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=95257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}