{"id":95226,"date":"2023-02-14T18:05:30","date_gmt":"2023-02-14T16:05:30","guid":{"rendered":"https:\/\/happybrain.it\/?p=95226"},"modified":"2023-02-14T18:05:30","modified_gmt":"2023-02-14T16:05:30","slug":"la-realta-aumentata-nello-shopping-online","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2023\/02\/14\/la-realta-aumentata-nello-shopping-online\/","title":{"rendered":"Augmented reality in online shopping"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”179020″]An immersive experience[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”122466″]Augmented reality has become, especially during the pandemic, an emerging trend (discover all the trends of 2023<\/a>) that in the coming years could take over and revolutionize the online and offline shopping we are used to.<\/p>\n

That’s why, if you have a business or an e-commerce business, you can’t afford not to know about augmented reality!<\/p>\n

This is a technology that allows you to combine real and virtual elements in an interactive way. Together with virtual reality, it constitutes what is called immersive reality<\/strong>, and there are many brands that are beginning to include it in their strategies.<\/p>\n

One example? L’Or\u00e8al allows you to try on different shades of lipstick with a filter. IKEA, which with the Ikea Place<\/a> App allows you to see how products would look from the brand inside your home, complete with your choice of fabrics and materials.[\/vc_column_text][vc_single_image media=”95230″ media_width_percent=”100″ uncode_shortcode_id=”202216″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”380964″]What about virtual reality?
\n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”883912″]Understanding the difference is easier than you think.
\nAR is a set of technologies, hardware and software that, with artificial intelligence, insert three-dimensional digital objects into the reality in which we live.<\/p>\n

It differs from virtual reality (VR or Virtual Reality), which instead creates a real new parallel<\/strong> world, AR amplifies<\/strong> the environment in real time by integrating digital content.<\/p>\n

In recent years, augmented reality has made such great strides that it is capable of generating tactile, olfactory and auditory sensations.<\/p>\n

One example? Snapchat was the first social to integrate AR by superimposing effects and animations on its image.[\/vc_column_text][vc_single_image media=”95232″ media_width_percent=”100″ uncode_shortcode_id=”192594″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”135357″]Why integrate it into your strategy? Here are 6 good reasons![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”101527″]Arguably, the main advantage of augmented reality is that it offers customers the chance to try your products<\/strong> directly on themselves without necessarily visiting a physical store.<\/p>\n

Think about the products you can buy online that are harder to imagine in reality: sunglasses, clothes and even furniture… Here are our good reasons to integrate it into your strategy!<\/p>\n