{"id":95030,"date":"2022-12-21T11:22:30","date_gmt":"2022-12-21T09:22:30","guid":{"rendered":"https:\/\/happybrain.it\/?p=95030"},"modified":"2022-12-22T11:54:22","modified_gmt":"2022-12-22T09:54:22","slug":"il-catalogo-whatsapp-business","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2022\/12\/21\/il-catalogo-whatsapp-business\/","title":{"rendered":"Whatsapp Business Catalogue"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”709545″ subheading=”From a simple communication channel, Whatsapp is turning into a real online sales channel. Do you wanna know how?”]A mobile showcase for your company[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”206512″]With its new version, on the market since 2018, the number one of the online messaging apps allows small business owners to stay in direct contact with their customers. Perhaps you didn\u2019t know that, among the various features of this app is the ability to present and sell your products and services directly from the chat<\/strong>.
\nWe\u2019re talking about the Product Catalog<\/strong>, the new Whatsapp Business tool that helps small business owners to present their items so that customers can interact with the company in a simple and intuitive way.
\nTherefore, for small businesses it represents an excellent no-cost investment, a real showcase to share and sell their products and services.
\nIf you have a small business and you think this app is suitable for you, here you will find everything you need to know about!
\n[\/vc_column_text][vc_single_image media=”95057″ media_width_percent=”100″ uncode_shortcode_id=”107223″][vc_column_text uncode_shortcode_id=”891806″]For those who missed it, Whatsapp Business<\/strong><\/a> is an extension of Whatsapp, the renowned app released by Meta. An alternative version for both Android and iPhone devices, free as the original one, designed precisely for small business owners who want to maintain direct contact with their customers.<\/p>\n

It simplifies the interaction with customers thanks to various functions that allow you to automate, organize and respond quickly to messages. Some of the features offered are quick replies, product catalogs, automated messages and identifying tags to contacts.<\/p>\n

Therefore, we can consider it a real business card for our companies, with all the useful information for our customers.[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”210202″]A showcase within a chat[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”194468″]The Whatsapp team explains the reason why they have created this tool, that is:<\/p>\n

\n

to be a mobile showcase for those businesses that want to share their products in a way that people can easily browse and discover the company services.<\/p>\n<\/blockquote>\n

On the one hand, therefore, the brand acquires more professionalism; on the other hand, the target audience is more engaged through the use of chat without the need to use external platforms to view products or make purchases.<\/p>\n

Whatsapp Business would then turn into a small e-commerce within a chat. However, we need to highlight that it cannot yet replace a company’s e-commerce because it is not possible, at the moment, to make payments and purchases directly through chat.<\/strong>[\/vc_column_text][vc_single_image media=”95055″ media_width_percent=”100″ uncode_shortcode_id=”193830″][vc_custom_heading heading_semantic=”h3″ separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”239489″]Advantages for you and your customers[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”196036″]If we haven’t convinced you yet, here below there are 3 good reasons to create a product catalog on Whatsapp Business:<\/p>\n

    \n
  1. It allows you to reduce the distance between people and your business<\/strong>: you can introduce your business and your products or services with a simple message;<\/li>\n
  2. It helps you to increase the customer retention to your business<\/strong>: you can offer pre- and post-sales support and create a personal relationship with your customers;<\/li>\n
  3. It allows you to sell your products in a one-to-one conversation.<\/strong><\/li>\n<\/ol>\n

    Moreover, it\u2019s free, easy and intuitive<\/strong>!
    \nIf you think the catalog is suitable for you, find out how to create it by continuing to read our guide![\/vc_column_text][vc_custom_heading heading_semantic=”h3″ separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”105267″]Create your product catalog[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”108997″]First of all, it\u2019s necessary to download and create a Whatsapp Business account<\/strong>.
    \nSo, you have to download the app and customize the profile for your company, including your business name,\u00a0address, your work area, description, email address and website. This information will then be easily viewed by people watching your profile.
    \nHave you completed all the previous steps? Now let\u2019s move on to our catalog. To create it you can follow this tutorial:<\/p>\n

      \n
    1. First, open the Whatsapp Business app.
      \nIf you are using an Android device, tap More Options, Settings, Business tools, Catalog. Otherwise, if you\u2019re using an iPhone, you can directly tap Settings and follow the same steps.<\/li>\n
    2. To create a new catalog, tap Add New Item.<\/li>\n
    3. At this point you have to add the images of your product\/service. You can upload up to 10 images.
      \nNow you have to include the name of the new item and also provide optional details such as price, description, website link and the code of the uploaded product.<\/li>\n<\/ol>\n

      As we said before, it\u2019s possible to share the whole catalog or each product with your own customers. To do that, you just have to choose in which way share it:<\/p>\n

        \n
      • By sending it through the app;<\/li>\n
      • By copying and pasting it where you want;<\/li>\n
      • By sharing it through email or other apps.<\/li>\n<\/ul>\n

        [\/vc_column_text][vc_single_image media=”95056″ media_width_percent=”100″ uncode_shortcode_id=”393338″][vc_custom_heading heading_semantic=”h3″ separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”367005″]Just one more thing..[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”963845″]With one of the latest updates, Whatsapp Business also launched the Shopping Cart<\/strong> feature, which allows customers to place orders directly on the chat. The feature has been active in Italy and worldwide since December 2020.
        \nWith this function customers can browse all the products of the catalog and add them just by clicking on \u201cAdd to cart\u201d. After that, the customer will share the cart with the seller and order the products directly from the chat.<\/p>\n

        The last advice I can give you is\u2026
        \nRemember to use this tool in the right way, that is, as a communication tool. You should not send advertising messages or marketing communications because you could be banned by the algorithm and end up in spam.
        \nSo, customize your messages, nurture the relationship with your customers and let your business grow![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n

        <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

        How to sell products directly from a chat? Whatsapp Business will help you! From a simple communication channel, it is turning into a real online sales one!<\/p>\n","protected":false},"author":4,"featured_media":95063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260,409],"tags":[219,333],"class_list":["post-95030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","category-social","tag-social-networkstrategy","tag-whatsapp"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/95030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=95030"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/95030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/95063"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=95030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=95030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=95030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}