{"id":94167,"date":"2022-08-23T17:51:56","date_gmt":"2022-08-23T15:51:56","guid":{"rendered":"https:\/\/happybrain.it\/?p=94167"},"modified":"2022-09-28T11:54:49","modified_gmt":"2022-09-28T09:54:49","slug":"ottimizza-il-tuo-checkout","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2022\/08\/23\/ottimizza-il-tuo-checkout\/","title":{"rendered":"Optimize your checkout!"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading heading_semantic=”h1″ separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”161510″ subheading=”They look to different products, they add to favourites, they put it in the cart\u2026 And then they don\u2019t buy? If you have an online e-commerce, you know clearly what we\u2019re talking about!”]Abandoned carts[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”132553″]At the moment of the checkout a lot of stuff can happen: the shopper counts the shipment\u2019s cost to make sure it\u2019s worth it, he searches on the net for a coupon to add to his expense, or the way to the purchase it\u2019s just too long and he doesn\u2019t complete it.<\/p>\n

The percentage of abandoned carts to a global level is 80,86%<\/strong> (most of it comes from mobile devices). The estimated loss sale is about 18 billion euros<\/strong>. \ud83d\ude31 It\u2019s than clear, how important it is to optimize the purchase flow on an online shop. We have some suggestions that you could apply to lower your average of loss sale![\/vc_column_text][vc_single_image media=”94186″ media_width_percent=”100″ alignment=”center” uncode_shortcode_id=”212393″][vc_empty_space empty_h=”2″][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”500″ text_transform=”uppercase” separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”128955″]1. Semplify the payment[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”109130″]Having a long checkout process, can be stressful for some people. Ask only the necessary details you need for the order\u2019s billing and shipment. Don\u2019t ask personal information you don\u2019t need, or your client will be suspicious and won\u2019t complete the purchase.[\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”500″ text_transform=”uppercase” separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”806154″]2. Pay in only one page[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”162132″]It is estimated that the 21% of the clients, doesn\u2019t complete the purchase because the process is too complicated and long. An option you can give to your customers is giving the possibility to pay on the same page where he sees the product, or choosing to add only one more page after clicking the button \u201cGo to cart\u201d.[\/vc_column_text][vc_single_image media=”94188″ media_width_percent=”100″ alignment=”center” uncode_shortcode_id=”609054″][vc_empty_space empty_h=”2″][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”500″ text_transform=”uppercase” separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”142348″]3. Guest checkout[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”136395″]During the online shopping, allow your client to register to your e-commerce or to continue the shopping as a guest. When a person chooses to buy from your shop, usually registers and subscribes to your newsletter because he\u2019s interested in your brand, but forcing him to register is never a good idea. Always give the opportunity to choose. [\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”500″ text_transform=”uppercase” separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”125332″]4. Integrated payments on your website[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”246200″]Allow the payments directly on your website. This way you\u2019ll speed up the process and you\u2019ll keep everything monitored from the beginning of the process. Always allow the customers to save their data so it\u2019ll be easier and quicker the next time they\u2019ll buy from your website. Also, make sure you\u2019ve integrated different payment methods, even the famous and trendy payment by installments, so you won\u2019t lose potential buyers![\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_weight=”500″ text_transform=”uppercase” separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”175471″]5. Social login[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”116222″]Signing in is always a boring passage that nobody loves: add to your shop the chance to login using Google or other social media. This way the customer will make the login in a few seconds and you\u2019ll also have more information about him than on a guest customer.[\/vc_column_text][vc_single_image media=”94189″ media_width_percent=”100″ alignment=”center” uncode_shortcode_id=”266305″][vc_empty_space empty_h=”2″][vc_custom_heading heading_semantic=”h1″ separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”115942″]Other useful advices[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”561643″]This advices will ease your checkout and increase the brand loyalty, but to make everything possible, always remember to check the speed of your website<\/strong>! In fact, 41% of the people leave the page if this doesn\u2019t load fast enough! Images are the ones that take more time to load, so be sure you compress your files and upload them in the right format. Try for example the WebP, you\u2019ll immediately see the difference.<\/p>\n

Try also considering a points program<\/strong> that rewards the client after every purchase, after inviting a friend or writing a review, etc. This will bring more involvement and will bring people closer to your brand. This way, for the next purchase they\u2019ll still choose you, because you\u2019re offering something more!<\/p>\n

If you have certifications<\/strong>, show them on your website pages and at the checkout moment. Use pictures with testimonials to show that your brand is wore\/used by happy people that chose you by themselves.
\nMake sure that all your contact information<\/strong> are always available on your website and if you think it might be useful, add a support chat<\/strong>.<\/p>\n

Try always to look and think forward, especially about your clients\u2019 needs. Create a easier way through the purchasing you want to happen and remember that the checkout is one of the most important phase to make the deal happen, so everything must be clear, fast and simple.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Find out how to reduce the abandoned cart rate on your site. Optimize your checkout to get more sales.<\/p>\n","protected":false},"author":1,"featured_media":94186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[410],"tags":[244,429],"class_list":["post-94167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-strategy","tag-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/94167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=94167"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/94167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/94186"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=94167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=94167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=94167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}