{"id":93709,"date":"2022-06-06T10:02:17","date_gmt":"2022-06-06T08:02:17","guid":{"rendered":"https:\/\/happybrain.it\/?p=93709"},"modified":"2022-06-06T10:02:17","modified_gmt":"2022-06-06T08:02:17","slug":"social-proof","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2022\/06\/06\/social-proof\/","title":{"rendered":"It\u2019s Social Proof!"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”126123″ subheading=”What is one of the usual things you do before booking a restaurant, a holiday or buying a product online?”]Question:[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”183655″]You probably read online reviews left by customers who have already been there or tried that service. Good: the set of all the opinions and comments published online is called social proof<\/strong> and is now vital for the online reputation<\/strong> management of a brand.<\/p>\n

In the past we might have talked with a friend to get some advice, but today the world of the web has made the social proof part of what we see online every day. Word of mouth continues to exist, but in different forms, integrating online and offline, and it\u2019s still the best way to make yourself known and attract customers. Thanks to social media, social proof has gained a lot of importance and including it in your company\u2019s website or digital channels, can add credibility to your brand and increase conversions.[\/vc_column_text][vc_single_image media=”93726″ media_width_percent=”100″ alignment=”center” uncode_shortcode_id=”893242″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”633900″ subheading=”While the review is perhaps the most relevant example, there are plenty of other ways to show your social proof. Here are some!”]Many ways, one goal[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”415093″]Influencer marketing<\/span>
\nInfluencer marketing is not a new thing, it\u2019s actually part of our life already from advertisements in magazines and TV programs. Associating a product with a face known to the public has long been a working strategy, but social media has taken <\/span>influencer marketing<\/strong><\/a> to the next level.\u00a0<\/span><\/p>\n

In addition to celebrities, brands can also work with micro-influencers followed by a niche audience because they share the same interests or operate locally. This way, your audience will definitely be more targeted and really interested in your product, thus increasing the possibility of converting advertising into purchase.<\/span>[\/vc_column_text][vc_column_text uncode_shortcode_id=”186368″]Campaigns with user-generated content<\/span><\/p>\n

User-generated content campaigns are a great way to increase online social proof for several reasons, including:<\/span><\/p>\n