{"id":93053,"date":"2022-02-07T13:03:41","date_gmt":"2022-02-07T11:03:41","guid":{"rendered":"https:\/\/happybrain.it\/?p=93053"},"modified":"2022-02-10T15:35:46","modified_gmt":"2022-02-10T13:35:46","slug":"web-trends-2022","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2022\/02\/07\/web-trends-2022\/","title":{"rendered":"2022 Web Design and UI Trends"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading heading_semantic=”h1″ uncode_shortcode_id=”146374″ subheading=”The Web designer handbook for 2022 is based on a single watchword: UX!
\nObjective: focus on the browsing experience in search of especially emotional involvement.
\nIn this article we\u2019ll immerse ourselves in the trends of the end of 2021 that, together with the new entries of the new year, will ride the wave of 2022, to inspire you and give a boost to your creativity.
\nWe anticipate that this year\u2019s trends will put in the foreground a minimalist style to focus on the essence of content!” text_color_type=”uncode-palette” text_color_solid=”#ff0000″]Which are the new web trends?
\n[\/vc_custom_heading][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”256727″]01 Typographic hero image[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”152945″]No photos? No problem! Design a site without images and you\u2019ll be immediately fashionable.
\nThe top portion of a page, known as the “Hero Section”, is a crucial part of the site.
\nThe scenario has changed since previous years: the images are replaced with a bold and large typography.<\/p>\n

If it\u2019s true that this choice can lead to a rather minimal aesthetic, it\u2019s also true that it opens to the possibility of experimenting with alternative techniques to stimulate the user.
\nGreat emphasis on original printing solutions, interactive elements and unexpected animations.
\n[\/vc_column_text][vc_single_image media=”93083″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”186828″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”yes” separator_color=”yes” uncode_shortcode_id=”193335″]02 Serif & Moving Type[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”143716″]The serif characters, sophisticated and with a classic touch, become part of the web design trends of 2022 to remember the printed texts and their timeless elegance.
\nYes to color, with added texture, shapes, photos and emoji and why not, even animations can make your website engaging. This very text captures the user\u2019s attention. So always keep in mind what you want to communicate! \ud83d\ude01
\n[\/vc_column_text][vc_column_text uncode_shortcode_id=”199536″]#HAPPYTIP<\/strong><\/span>
\nWe like the color, but don\u2019t push it, remember that the focus remains the user experience. Too many animations could be overwhelming or distracting![\/vc_column_text][vc_single_image media=”93069″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”802437″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”113176″]03 Linework[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”201174″]Let\u2019s talk about grids! For 2022, web designers reveal a design secret: using simple edges and frames. At the end, the linework uses the lines to create sections and arouse visual interest, guiding users in navigation.
\nTo push the visitor in the desired direction you don\u2019t need arrows and fingers pointed… It\u2019s enough to put at stake more abstract solutions, which suggest rather than pointing but end up having the same effect!
\n[\/vc_column_text][vc_single_image media=”93084″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”182312″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”197162″]04 Claymorphism[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”128813″]Claymorphism is one of the freshest and most recent trends precisely because it\u2019s used in the creation of NFT and Metaverso. 3D is the master with a soft and friendly style with minimal design so much in vogue this year.
\nRemember: to get a perfect Claymorphism you have to combine these four styles: light colors, pastel and bright, large rounded corners, double inner shadow and outer shadow.
\n[\/vc_column_text][vc_single_image media=”93070″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”827269″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”211598″]05 Design Retr\u00f2[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”198940″]Emerging web designers are taking more and more inspiration from the past, especially from the Web 1.0 of the 90s<\/strong>, characterized by bright background colors and robotic typefaces.
\nThe new generation is reviving this trend in a creative and captivating way, with the advantage of almost 30 years of experience in collective design.
\n[\/vc_column_text][vc_single_image media=”93087″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”179236″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”180796″]06 Memphis design[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”205510″]The ’80s are back and becoming more popular than ever. However, unlike the “Millennial Pink” trend, the current version of Memphis that we see on Pinterest and Instagram has evolved from the debut of the original with a more modern appearance.
\nMemphis is much more than just a design trend, it breaks the rules and encourages freshness, creativity and uniqueness. In addition, it motivates daring and courage, not only in design but in life, and reminds us that our time on this earth should be fun.
\n[\/vc_column_text][vc_single_image media=”93085″ media_width_percent=”100″ uncode_shortcode_id=”149007″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”191372″]07 Material design[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”944991″]Material Design is not out of fashion, although it was designed by Google in 2014.
\nBut you know, things done well remain in time and Material is the glaring example.
\nWith its flat foundations it is able to combine visual appeal with usability optimization.[\/vc_column_text][vc_column_text uncode_shortcode_id=”242007″]<\/p>\n

\n

Do you need inspiration?
\nSee all the best designs on DesignRush<\/a><\/strong>.<\/p>\n<\/blockquote>\n

[\/vc_column_text][vc_single_image media=”93092″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”598984″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”949273″]08 Fluid shades[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”452777″]A versatile effect that echoes the nuanced designs of the 90s, but in a more… fluid way!
\nGradients are back in vogue in 2018, with the Instagram shaded logo, and since then they\u2019re widely used to create an illusion of movement and dynamism, while maintaining the minimal design.[\/vc_column_text][vc_single_image media=”93077″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”535946″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”205609″]09 Virtual reality and Metaverse[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”174565″]Where does the border between reality and imagination begin? Looking at many new websites we may not be 100% sure. Thanks to the advent of the Metaverse, the trend that unites real and imaginary was born.
\nWeb designers are inspired by virtual worlds, experimenting with bright and bright colors, abstract and round shapes, with holographic textures. This trend is widely used in the crypt space, to accentuate the idea of a futuristic world.
\n[\/vc_column_text][vc_single_image media=”93078″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”209677″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”937945″]10 Glassmorphism[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”202847″]Glassmorphism is the trend to create elements inspired by glass thanks to the overlapping of semi-transparent objects with a colored background. A combination of transparency, blur and translucent effect similar to frosted glass. Glassmorphism adds depth and visual hierarchy to the interface. And it\u2019s perfect for highlighting relevant content!<\/p>\n

Is this effect here to stay or will it be a flash in the pan?
\n[\/vc_column_text][vc_single_image media=”93079″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”632677″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”112691″]11 Graphic interactions
\n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”184078″]Want a cutting-edge website? This is the right trend for you!
\nGraphic interactions proved to be a brilliant solution to keep the user
\nlonger on the site, thus avoiding that you leave the web page. This will also lower the bounce rate.[\/vc_column_text][vc_single_image media=”93117″ caption=”yes” media_width_use_pixel=”yes” uncode_shortcode_id=”475326″ media_width_pixel=”1200″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”907477″]12 Inclusive design[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”524389″]The watchword of today\u2019s world is inclusiveness! So why not make the web a welcoming place for everyone? It\u2019s time to make websites accessible to everyone, regardless of ethnicity, gender, culture, and ability.
\nThis trend expresses the will to move towards a universal awareness of the impact of design on users.[\/vc_column_text][vc_column_text uncode_shortcode_id=”899981″]#HAPPYTIPS<\/strong><\/span>
\nThere are standards you can refer to called Web Content Accessibility Guidelines<\/a>, or WCAG. The WCAG explains how to make web content more accessible to people with disabilities, explaining how to incorporate text, sounds and images.
\n[\/vc_column_text][vc_single_image media=”93081″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”107974″][vc_empty_space empty_h=”2″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”577380″]13 Page speed prioritization – Speed and performance
\n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”147375″]The 2021 update of Google\u2019s algorithm makes loading speed an increasingly crucial factor for SEO. So remember to make your site fast and performance, to prevent users from leaving immediately (53% of users leave a web page that takes more than 3 seconds to load).<\/p>\n

#HAPPYTIPS<\/strong><\/span>
\nTry Google Pagespeed Insights! It is a useful tool to evaluate the speed optimization of a web page.[\/vc_column_text][vc_empty_space empty_h=”2″][vc_separator sep_color=”” uncode_shortcode_id=”764456″][vc_empty_space empty_h=”2″][vc_column_text uncode_shortcode_id=”235095″]<\/p>\n

Review the trends of last year or compare the new trends with those of previous years!<\/span><\/p>\n

[\/vc_column_text][vc_column_text uncode_shortcode_id=”902090″]<\/p>\n