{"id":92873,"date":"2022-01-12T10:13:08","date_gmt":"2022-01-12T08:13:08","guid":{"rendered":"https:\/\/happybrain.it\/?p=92873"},"modified":"2022-02-02T18:57:33","modified_gmt":"2022-02-02T16:57:33","slug":"lets-go-green","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2022\/01\/12\/lets-go-green\/","title":{"rendered":"Let\u2019s go Green!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;162577&#8243;]<span style=\"font-weight: 400\">Trend or conscious lifestyle?<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;134098&#8243;]<span style=\"font-weight: 400\">For Millennials and Gen Z it\u2019s time to change and sustainability is (thankfully) very important.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, as we reported in <a href=\"https:\/\/happybrain.it\/en\/2021\/05\/28\/n-conference\/\">this article<\/a>, it seems that it\u2019s the youngest, with their means and their simple and direct language, to guide the choices of big companies!<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s a real hot topic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">These are the times when Greta sticks the baton to the leaders of the major world powers, so there\u2019s no time to lose and certainly our customers don\u2019t hold back from the changes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s start with who more has talked about himself recently! Guess the riddle?!<\/span>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;572439&#8243;]Cortilia[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;241704&#8243;]<span style=\"font-weight: 400\"><a href=\"https:\/\/www.cortilia.it\">Cortilia<\/a>\u00a0after having extended its service to other cities besides Milan (including our Verona), has launched a very provocative campaign entitled<\/span><\/p>\n<p><b><i>\u201cNon comparteci sempre*\u201d<\/i><\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is a clear challenge to stimulate consumers to make more informed choices on a daily basis.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign was spread through all the social channels of the brand (Instagram, Facebook, Youtube, Twitter and Linkedin), via the web and through audio sponsorships, for example on Spotify. In the cities where it\u2019s present they have also hung large billboards.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The attention is primarily captured by the visual. Eight different graphics have been created, each with bright colors, full images and capital letters!<\/span><\/p>\n<p><span style=\"font-weight: 400\">This initiative was carried out following a survey conducted on some customers, to probe the level of sustainability in their habits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It therefore consists of a real awareness campaign to make it clear that every single gesture can have a positive or negative impact on the environment.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The road still seems to be very long, but many small daily choices put together can make a difference!<\/span><\/p>\n<p><span style=\"font-weight: 400\">And you have already done the shopping with Cortilia?? After this advertising it\u2019s hard not to want to try it!<\/span>[\/vc_column_text][vc_single_image media=&#8221;92879&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;101652&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;125876&#8243;]Bios Line[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;203920&#8243;]<span style=\"font-weight: 400\">Also at home <a href=\"https:\/\/www.biosline.it)\">Bios Line<\/a>\u00a0there are some news! <\/span><\/p>\n<p><span style=\"font-weight: 400\">Last September, at Sana, was presented the new line of shower shampoos Nature\u2019s in solid format.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s a true concentrate of natural assets that respect both the environment and our body. They are vegan products, with over 92 % natural ingredients!<\/span><\/p>\n<p><span style=\"font-weight: 400\">But this isn\u2019t over! A formulation has been studied that foresees a 70% saving of water in production and an eco-sustainable, recyclable and reusable packaging!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, the box in which it is contained is made of aluminum, while the outer casing is made of FSC paper!<\/span><\/p>\n<p><span style=\"font-weight: 400\">They have created four wonderful fragrances and we don\u2019t know where to start!\ud83e\udd29<\/span>[\/vc_column_text][vc_single_image media=&#8221;92881&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;162990&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;848421&#8243;]<span style=\"font-weight: 400\">The bees came from Talent Garden Garden!<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;159288&#8243;]Latest news from Talent Garden!?<\/p>\n<p><span style=\"font-weight: 400\">The bees arrived at the Milan Calabiana headquarters. In the true sense of the word.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Talent Garden also firmly believes in the need to respect the environment around us and in the need for training in this regard. This is why, together with Apicoltura Urbana, it has created a new project that has brought to the rooftop of the building two hives equipped with Iot technology.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The purpose? To demonstrate how it\u2019s possible to live man with nature even in the city.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s also a way of educating the public about the importance of bees and the behaviour that we could all take to protect them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">What could we do then? Support small farms that don\u2019t use pesticides or maybe plant some flowers on the terrace, for example!<\/span>[\/vc_column_text][vc_single_image media=&#8221;92883&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;204674&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;138560&#8243;]<b>Give new life to wood? Francomario teaches us<\/b><span style=\"font-weight: 400\">!<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;139450&#8243;]<span style=\"font-weight: 400\">If you thought it was enough to use wood to be sustainable, well, read here!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thanks to Francomario we learned just that. The selection and the treatments that are made to the raw material are choices of fundamental importance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The circular economy model is based on it Francomario is called <a href=\"https:\/\/francomario.it\/collezione\/re-wood\/\">Re-wood<\/a><\/span><span style=\"font-weight: 400\">, which gives the name to the line itself. A line that highlights all the peculiarities of nature, strengths and weaknesses!<\/span><\/p>\n<p><span style=\"font-weight: 400\">The wood is recovered from old buildings, its impurities are eliminated, it is then dried and treated with natural protective oils to preserve it!<\/span><\/p>\n<p><span style=\"font-weight: 400\">And did you know <a href=\"https:\/\/francomario.it\/qualita\/\">this reality<\/a>? <\/span><\/p>\n<p><span style=\"font-weight: 400\">Run and take a look at their magnificent furniture proposals!<\/span>[\/vc_column_text][vc_single_image media=&#8221;92885&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;122003&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;189594&#8243;]<b>Falca: artisan tradition, green choices!<\/b>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;220684&#8243;]<span style=\"font-weight: 400\">Tradition yes, but low environmental impact!<\/span><\/p>\n<p><span style=\"font-weight: 400\">All their choices are aimed at sustainable production with the best working conditions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The skin? No heavy metals and produced by reducing the consumption of water by 40% during the tanning phase.<\/span><a href=\"https:\/\/falca.it\/impegno-green\/\" target=\"_blank\" rel=\"noopener\"><strong><br \/>\n<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400\">The other materials used are recycled, such as rubber, textiles and leather.<\/span><a href=\"https:\/\/falca.it\/impegno-green\/\" target=\"_blank\" rel=\"noopener\"><strong><br \/>\n<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400\">But it\u2019s not enough to focus on raw materials. Innovation and resource savings are also concentrated in the production process.<\/span><a href=\"https:\/\/falca.it\/impegno-green\/\" target=\"_blank\" rel=\"noopener\"><strong><br \/>\n<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400\">Another commitment from Falca? The regeneration of the forest heritage through the planting of 10 thousand new trees every year in Romania, as from there comes the wood used. The goal is to return to nature more than it was used in production!<\/span><a href=\"https:\/\/falca.it\/impegno-green\/\" target=\"_blank\" rel=\"noopener\"><strong><br \/>\n<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400\">Read <a href=\"https:\/\/falca.it\/impegno-green\/\">here<\/a> Falca\u2019s commitment<\/span>[\/vc_column_text][vc_single_image media=&#8221;92887&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;132503&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text uncode_shortcode_id=&#8221;608046&#8243;]<span style=\"font-weight: 400\">Fortunately, there are more and more realities around us that are implementing choices and virtuous behavior towards the environment.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This article was an excellent opportunity for us to reflect on our actions!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Perhaps we should all review our priorities and embrace the ideas of the new generations by getting closer to nature.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">And how sustainable are you in everyday life?<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sustainability is now a matter of fundamental importance. Find out how some of our customers respond to this hot topic!<\/p>\n","protected":false},"author":1,"featured_media":92901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[220,267],"tags":[244,269],"class_list":["post-92873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-happyprojects","category-lifestyle","tag-strategy","tag-google"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/92873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=92873"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/92873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/92901"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=92873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=92873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=92873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}