{"id":92771,"date":"2021-12-17T17:03:38","date_gmt":"2021-12-17T15:03:38","guid":{"rendered":"https:\/\/happybrain.it\/?p=92771"},"modified":"2022-01-31T18:50:40","modified_gmt":"2022-01-31T16:50:40","slug":"real-time-marketing","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2021\/12\/17\/real-time-marketing\/","title":{"rendered":"Real Time Marketing: follow the moment!"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading text_size=”h1″ separator=”yes” separator_color=”yes” sub_lead=”yes” uncode_shortcode_id=”162198″]RTM isn\u2019t a bad word!<\/b>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”551805″]This is not the usual marketing article! Today we want to give you some ideas and tools to take advantage of the main topics to your advantage. <\/span>Real time marketing (or RTM)<\/b> in fact is the ability to adapt your communication to a topic or topic much discussed online, inserting itself naturally in the buzz already present on the net.<\/span><\/p>\n

If you want to embark on this adventure, then you cannot do without these 3 watchwords: <\/span>monitoring, originality and timing<\/b>!<\/span>[\/vc_column_text][vc_single_image media=”92783″ media_width_percent=”100″ uncode_shortcode_id=”141492″][vc_custom_heading separator=”yes” separator_color=”yes” uncode_shortcode_id=”184633″]How can I do?<\/b>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”140837″]Real time marketing can be summarized in two different types.<\/span><\/p>\n

It\u2019s <\/span>responsive<\/b> when communication is an immediate response to a current event or a statement by a famous person or a relevant news item with the soul of your company.<\/span><\/p>\n

It\u2019s <\/span>planned<\/b> instead in the case of a series of initiatives related to some foreseeable events such as proximity to a certain physical location, the visit of a specific section of your site or the choice of a certain service<\/span>[\/vc_column_text][vc_empty_space empty_h=”1″][vc_custom_heading separator=”yes” separator_color=”yes” uncode_shortcode_id=”152406″]Okay, you get it?<\/b>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”793405″]If you still don\u2019t understand how it works, don\u2019t worry you don\u2019t need to call for help from home. Here are some examples that will enlighten you immensely!<\/span><\/p>\n

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OREO AT SUPER BALL<\/b><\/p>\n

During the blackout during the 2013 Super Bowl, it took 5 minutes for Oreo\u2019s ninja social media to create a winning post that went viral in just a few minutes. We\u2019re talking 15,000 retweets and 20,000 likes on Facebook!<\/span><\/p>\n

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BARILLA AND HIS EPIC FAIL!<\/b><\/p>\n

Guido Barilla states that he will never use homosexual couples for his commercials. On the wave of indignation of the network, there are reactions from many brands like Misura with a tweet.<\/span><\/p>\n

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ALTHEA WITH A SOCIAL MEDIA POST <\/b><\/p>\n

[\/vc_column_text][vc_single_image media=”92775″ media_width_percent=”100″ uncode_shortcode_id=”190674″][vc_column_text uncode_shortcode_id=”147193″]PASTIFICIO DEI CAMPI WITH A HIGHLY EMOTIONAL SLOGAN <\/b>[\/vc_column_text][vc_single_image media=”92785″ media_width_percent=”100″ uncode_shortcode_id=”146993″][vc_empty_space empty_h=”1″][vc_column_text uncode_shortcode_id=”212533″]CERES<\/b><\/p>\n

This company has always used irreverent communication on the piece.\u00a0<\/span>These are just some of the latest and super current visuals used on social media<\/span><\/p>\n

[\/vc_column_text][vc_single_image media=”92777″ media_width_percent=”100″ uncode_shortcode_id=”271312″][vc_empty_space empty_h=”1″][vc_column_text uncode_shortcode_id=”132067″]TAFFO<\/b><\/p>\n

A company that has made noir humor a real must so as to collect now the best jokes in a<\/span> book<\/b>. How about it… Irreverent or macabre?<\/span>[\/vc_column_text][vc_single_image media=”92779″ media_width_percent=”100″ uncode_shortcode_id=”479718″][vc_empty_space empty_h=”1″][vc_column_text uncode_shortcode_id=”103438″]KLINEX<\/b><\/p>\n

How to respond to thousands of people cooled down? Think klinex with this video<\/span><\/p>\n

[\/vc_column_text][vc_single_image media=”92772″ media_width_percent=”100″ uncode_shortcode_id=”147028″][vc_empty_space empty_h=”1″][vc_custom_heading separator=”yes” separator_color=”yes” uncode_shortcode_id=”462836″]Tips to the top!<\/b>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”165291″]Now real time marketing has no more secrets for you! Then mark these tips to <\/span>avoid style falls<\/b>:<\/span><\/p>\n