{"id":92681,"date":"2021-12-13T15:16:17","date_gmt":"2021-12-13T13:16:17","guid":{"rendered":"https:\/\/happybrain.it\/?p=92681"},"modified":"2022-01-31T18:38:21","modified_gmt":"2022-01-31T16:38:21","slug":"trend-marketing-2022","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2021\/12\/13\/trend-marketing-2022\/","title":{"rendered":"2021\u2019 s trends that will influence also 2022"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading text_size=”h1″ separator=”yes” separator_color=”yes” sub_lead=”yes” uncode_shortcode_id=”187456″]2021\u2019s trends that will influence also 2022[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”809110″]We\u2019re almost at the end of 2021, a year full of ups, downs and changes.
\nIt seems to us the right moment to draw the conclusions on the marketing trends that we have touched with hand this years and that will undoubtedly take us also in 2022.
\nWe really have a lot to talk about so let\u2019s start now.[\/vc_column_text][vc_single_image media=”92701″ media_width_percent=”100″ uncode_shortcode_id=”142972″][vc_custom_heading uncode_shortcode_id=”854036″]Human First[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”288731″]Since the beginning of the Covid emergency we have been called to have a responsible attitude and to be in solidarity with the weakers of us. Probably even the lockdown\u2019s days gave us an extra incentive to reflect…<\/p>\n

The result is that the final consumer today is much more concerned with respect for the environment<\/strong>, health<\/strong> and the elimination of inequalities<\/strong>. It\u2019s no longer about informations and solutions about products, but he also wants to know his interlocutor, his values and his social commitment.
\nIn a world where products and producers are among the most varied, and meet every need or every type of pockets, what makes the difference are trust<\/strong> and relationships<\/strong>.<\/p>\n

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\ud83d\udccc Happy Tip<\/strong>: insert on your website a page in which you tell the values of your company! Use a personal and friendly communicative style. Take part with your business in social activities so that your brand is associated with positive thinking.<\/p>\n<\/blockquote>\n

[\/vc_column_text][vc_empty_space empty_h=”1″][vc_custom_heading uncode_shortcode_id=”431239″]Diversity is a Plus[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”190554″]\u201cIt takes all sorts to make a world\u201d<\/span><\/p>\n

This is why we must always be inclusive in the communication of our brand.
\nPeople want to recognize themselves<\/strong> and feel represented<\/strong> in the brand and in the product they buy.
\nIf you send a positive signal, you will make people feel considered and heard. This will allow you to build deep, long-term ties with your community.
\nThere are many sides of today\u2019s society, it\u2019s important to include them all in your communication.<\/p>\n

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\ud83d\udccc Happy Tip<\/strong>: Include people with different features in your website images and on social media. When you find a target, you try to think about what people might be like.<\/p>\n<\/blockquote>\n

[\/vc_column_text][vc_single_image media=”92702″ media_width_percent=”100″ uncode_shortcode_id=”184703″][vc_empty_space empty_h=”1″][vc_custom_heading uncode_shortcode_id=”151728″]Back to nature[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”268312″]This trend has been taking hold for some years now. Consumers ask for responsible brands, who share the causes that people care about and who are actively committed to a better world. More than a trend, attention to the environment has become an instrument of survival.<\/p>\n

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\ud83d\udccc Happy Tip<\/strong>: Being attentive to the environment is very important. You\u2019ll surely have noticed that many advertisements (even on TV) refer to it. Many of our customers have made sustainability a basic key of their business. Take a look at our projects Francomario and Oltre Bio! Francomario<\/strong><\/a> e Oltre Bio<\/strong><\/a>!<\/p>\n<\/blockquote>\n

[\/vc_column_text][vc_empty_space empty_h=”1″][vc_custom_heading uncode_shortcode_id=”109052″]Social selling & customer care[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”204582″]We know it\u2019s not very nice to say, but we\u2019ve become… super lazy!<\/p>\n

We like to buy quickly and easily, without having to move from one platform to another. It\u2019s for this reason that probably, from next year, also in Italy we\u2019ll be able to shop directly on Facebook and Instagram. At the moment, on these social, you\u2019re only allowed to tag products in our posts and have a shop window.
\nTo meet the needs of customers, having a good customer care service is an essential thing. For this reason it\u2019s very important to be available for public questions directly on social media or via chat support.
\nactivating the shop section on social media is essential to sell online. Remember to always post your latest arrivals and to share stories in which the details of the products are highlighted. If your community is very active, repost the stories they mentioned you in! Another plus might be the sponsoring of ads on Facebook and Instagram, which talk about your company or highlight what you sell.[\/vc_column_text][vc_empty_space empty_h=”1″][vc_custom_heading uncode_shortcode_id=”205009″]Effetto TikTok[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”110183″]Tiktok will probably be the most used social network in 2022. Zuckerberg\u2019s empire could be surpassed by the Chinese short video platform Byte Dance, which in a few years from its birth has reached lots of downloads and modified our way of creating content.
\nIt\u2019s the app where spontaneity, sympathy and talent can be emphasized without the need for many words. In 2022 Tiktok<\/strong> is also destined to become a sales channel and to see a shop developed within it. Don\u2019t underestimate his influence by getting carried away by the thought that it is a social for kids, but join the party!<\/p>\n

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\ud83d\udccc Happy Tip<\/strong>: create interactive content for your social networks. Publish stories with polls and quizzes to know what your users want and have real-time feedback with them. Share nice and funny videos, catch your attention!<\/p>\n<\/blockquote>\n

[\/vc_column_text][vc_single_image media=”92714″ media_width_percent=”100″ uncode_shortcode_id=”537713″][vc_empty_space empty_h=”1″][vc_custom_heading uncode_shortcode_id=”141377″]Hybrid events and Metaverso[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”118449″]As the events of the last two years had already made us imagine, marketing will no longer be the same as before. We have seen a great change in the preferences of our customers, and we have to adapt to create successful strategies.
\nHybrid is perhaps the word that best defines 2021 and that will certainly be one of the trends that will most affect in 2022.<\/strong>
\nLocal activities have shifted to digital and terms such as delivery, e-commerce and e-learning have become commonplace.<\/p>\n

There is one sector that has been resoundingly affected by the pandemic, the event\u2019s worlds, which had a second life (perhaps too late) through online events. How will its future be?
\nIt will continue to be Hybrid<\/strong>. The on-site experience will always be supported by the digital experience. Virtual events in the last year have grow up and it\u2019s unthinkable that they can disappear altogether. Moreover, they give the opportunity to participate in many people who, due to problems of distance or time, could not appear in person.<\/p>\n

In 2021 two very powerful societies declared great strides in this direction.<\/p>\n

Google announced the birth of the Google Starline project<\/strong>, a futuristic technology that could be the future of video chat. It\u2019s a magic window that makes communication bidirectional, engaging and realistic, from which you can see the person with whom we are connected video in three dimensions.<\/p>\n

The other great technology, announced about a month ago, comes from the Facebook house and is called Metaverso.<\/strong> It\u2019s a technology that allows integration between the physical and the virtual world. Thanks to avatars and augmented reality, we can live a second virtual life, in which it will also be possible to have working relationships.<\/p>\n

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\ud83d\udccc Happy Tip<\/strong>: NoIt\u2019s not said that the world we live in is ready for the Metaverse. But for now you can take advantage of some aspects of augmented reality!
\nHave you had a chance to take a look at Ikea Space yet? With this technology you can insert the objects you would like to buy inside the furniture of your home! In this way you can see if it matches well or not! As far as the hybridity of your business is concerned, try to keep your physical store and your online store easily accessible, so that users feel free to buy where they prefer! Set the free shipping costs if they exceed a certain amount and give them the opportunity to change them without too much trouble and be always available for assistance!<\/p>\n<\/blockquote>\n

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Discover the new marketing trends and our tips to best meet the needs of your customers<\/p>\n","protected":false},"author":1,"featured_media":92713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236,260],"tags":[209,211,225,269,287,322,332,333,334,339],"class_list":["post-92681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend-online","category-web-marketing","tag-facebook","tag-tik-tok","tag-social-network","tag-google","tag-instagram","tag-youtube","tag-linkedin","tag-whatsapp","tag-twitter","tag-metaverso"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/92681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=92681"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/92681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/92713"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=92681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=92681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=92681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}