{"id":91408,"date":"2021-09-17T17:56:00","date_gmt":"2021-09-17T15:56:00","guid":{"rendered":"https:\/\/happybrain.it\/?p=91408"},"modified":"2022-02-02T13:33:52","modified_gmt":"2022-02-02T11:33:52","slug":"digital-news-settembre","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2021\/09\/17\/digital-news-settembre\/","title":{"rendered":"Digital News September"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading heading_semantic=”h1″ text_size=”h3″ uncode_shortcode_id=”913249″]The return from the holidays always brings with it a wind of novelty and desire to get back in the game.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”193321″]That September that looks like “the beginning of the year” and is an opportunity to renew all the good intentions.
\nEven in the social world is a flourishing period of novelty and upheaval.
\nHere you are the main news to restart super updated \ud83d\ude09<\/span>[\/vc_column_text][vc_single_image media=”91410″ caption=”yes” media_width_percent=”100″ alignment=”center” uncode_shortcode_id=”196995″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”185115″]Instagram[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”169540″]<\/p>\n

Say goodbye to the swipe-up!<\/h5>\n

Since last August 30, Instagram has removed the possibility of linking external content in the stories, by swiping the finger upwards.
\nThis feature has been replaced by a sticker<\/strong>. A sticker to always apply in stories and which should change some communication dynamics.
\nFirst of all because it is possible to reply directly to the content, while with the stories with swipe-up it was not possible to interact. Furthermore, this allows a greater degree of customization<\/strong> and therefore a more creative visual.<\/p>\n

Who is granted this functionality? While previously it was limited to profiles with over 10K followers, now the figures are not yet clear, but they are still users with a large following and a business profile.<\/strong><\/p>\n

Do you want to login? Add your date of birth!<\/h5>\n

To safeguard young users and be able to provide a safer experience, Instagram is gradually asking users to provide their age if it has not already been entered at the time of registration.
\nThis will help the platform to better understand which content to show and to whom.
\nInstagram is also rolling out \u201cInstagram for Kids\u201d, in the wake of \u201cFacebook for Kids\u201d, given its great success.<\/p>\n

“Digital Insider”<\/h5>\n

Instagram has published the third edition of its magazine dedicated to emerging trends,<\/strong> in which it explains how to make the most of them with a more strategic approach.<\/p>\n

But what are the trends for next autumn?<\/p>\n

    \n
  • Respect for art and nature<\/li>\n
  • Appreciation for all things “simply happy” (trend called “C’Mon Get Happy”)<\/li>\n
  • Bright colors and extravagant patterns<\/li>\n
  • Focus on Reels<\/li>\n<\/ul>\n

    [\/vc_column_text][vc_single_image media=”91411″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”137485″][vc_custom_heading separator=”yes” separator_color=”yes” uncode_shortcode_id=”993146″]Facebook[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”482301″]<\/p>\n

    Facebook launches Horizon Workrooms<\/h5>\n

    One of Facebook’s new goals is to raise the quality of business meetings by introducing augmented reality.<\/strong>
    \nThe aim is to give work teams new opportunities and new ways to work remotely by increasing collaboration and productivity.
    \nThe idea is to be able to participate via video call or with an avatar<\/strong> and to provide a virtual whiteboard<\/strong> where everyone can write their ideas.<\/p>\n

    Holiday tips for shops<\/h5>\n

    You may not be thinking about it, but Christmas is near and Facebook is already thinking about how to increase e-commerce sales on its shops by giving some advice on key trends and adding the right festive touch.<\/p>\n

    Facebook has also added a new label<\/strong> for the highest rated stores to give more guarantees to the customer and generate more sales.<\/p>\n

    What do you advise? First of all, make sure that the information is complete<\/strong> and always up-to-date, add product tags<\/strong> to each post and create ad hoc collections<\/strong> for each holiday.[\/vc_column_text][vc_single_image media=”91412″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”157262″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”842055″]TikTok[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”936309″]<\/p>\n

    TikTok tests 5 minute video<\/h5>\n

    Shortly after launching the 3-minute videos, TikTok goes even further. In fact, it is testing the possibility of launching videos<\/strong> lasting 5 minutes<\/strong>.
    \nThe motivation? Give brands the opportunity to improve their storytelling<\/strong>, but not only. This would also allow the insertion of more advertisements.<\/p>\n

    Partnership with Shopify<\/h5>\n

    The platform has recently announced a partnership<\/strong> with Shopify. This allows companies that manage their e-commerce<\/strong> with shopify to sell<\/strong> directly on the application.<\/p>\n

    TikTok publishes the Creative Solutions Guide together with Vimeo and Canva<\/h5>\n

    TikTok has launched a guide aimed at educating creators<\/strong> on how to make relevant campaigns, thus providing a list of the key aspects of videos, how to use the features of the platform and how to improve the productivity<\/strong> of brands.<\/p>\n

    Creating content on TikTok does not require a large budget, full-screen videos are enough, and the fact that it is a full immersion experience to conquer the public.<\/p>\n

    According to a statistic, in fact, the brands that have used TikTok to create creative content have achieved 14 times greater<\/strong> success.[\/vc_column_text][vc_single_image media=”91413″ media_width_percent=”100″ uncode_shortcode_id=”131364″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”109815″]Youtube[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”109164″]Youtube has recently opened the \u201cYoutube Theater for business\u201d<\/strong> in Inglewood (California), a theater that can accommodate up to 6,000 people, where it intends to host a large number of live events<\/strong> such as conferences, sporting events, concerts and so on.<\/p>\n

    In a future perspective, once out of the pandemic, it could become a real tool to further strengthen the brand’s corporate identity<\/strong>. A place where artists can make live-streams that can be shared with all online users.<\/p>\n

    It will be interesting to see what types of events it will host and how they will be put online on the platform. We’ll see![\/vc_column_text][vc_single_image media=”91414″ media_width_percent=”100″ uncode_shortcode_id=”331265″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”203257″]Spotify[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”981035″]Spotify has recently announced the continuation of the collaboration with Nielsen, which will also provide demographics of podcast users to get a more specific picture of listeners.
    \nThis will allow us to propose contents and advertisements as targeted as possible.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    The latest news about Instagram, Facebook Horizon Workrooms, TikTok & Shopify, Youtube Theatre and Spotify! Find out the September digital news!<\/p>\n","protected":false},"author":1,"featured_media":91415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238,409],"tags":[209,211,225,269,287,322,332,333,334,407,408],"class_list":["post-91408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-news","category-social","tag-facebook","tag-tik-tok","tag-social-network","tag-google","tag-instagram","tag-youtube","tag-linkedin","tag-whatsapp","tag-twitter","tag-telegram","tag-snapchat"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/91408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=91408"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/91408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/91415"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=91408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=91408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=91408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}