{"id":91362,"date":"2021-07-09T15:00:10","date_gmt":"2021-07-09T13:00:10","guid":{"rendered":"https:\/\/happybrain.it\/?p=91362"},"modified":"2022-02-01T10:45:33","modified_gmt":"2022-02-01T08:45:33","slug":"digital-news-luglio","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2021\/07\/09\/digital-news-luglio\/","title":{"rendered":"Digital News July"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”520842″]How many news from the digital world overwhelm you every day?![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”126035″]In most cases, these are changes that directly impact the user experience with the tools and devices you use, both at work and in private life.<\/p>\n

However, it is difficult always keeping up-to-date. That’s why we decided to create a fixed appointment and leave you a guide every month with the main news<\/strong> in the digital field!<\/p>\n

Only by fully knowing the present we can understand the news of tomorrow.
\nAnd since everything flows so quickly … let\u2019s discover what June has brought us![\/vc_column_text][vc_single_image media=”91365″ media_width_percent=”100″ uncode_shortcode_id=”515294″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” subheading=”How the algorithm works and the new monetization features for creators” uncode_shortcode_id=”129894″]Instagram Creator Week[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”873777″]Why does Instagram show you that content first? Why didn’t your post have the usual views? How does the Instagram algorithm work?<\/p>\n

Here are some of the most popular questions from all creators and social media managers who daily try to understand how to improve their performances.<\/p>\n

But surprise surprise: after years of silence, during the Creators Week<\/strong>, Instagram itself decided to involve us and make us understand what lies behind the experience on the app.<\/p>\n

First of all, it is not a single algorithm, but rather a multitude of algorithms, processes and rankings<\/strong>.
\nThe contents generated every day are so many that it is impossible for a user to view them all. So each section has a specific functionality.[\/vc_column_text][vc_icon position=”left” icon=”fa fa-arrow-right2″ icon_color=”accent” heading_semantic=”h6″ text_size=”h6″ css_animation=”left-t-right” title=”FEED” uncode_shortcode_id=”398777″ icon_color_type=”uncode-palette”]It highlights posts from users you interact with the most through comments, likes and replies to stories, but also based on popularity and where the post is tagged.[\/vc_icon][vc_icon position=”left” icon=”fa fa-arrow-right2″ icon_color=”accent” heading_semantic=”h6″ text_size=”h6″ css_animation=”left-t-right” title=”EXPLORE” uncode_shortcode_id=”155199″ icon_color_type=”uncode-palette”]Shows the most relevant content based on trends and interests and therefore the type of post we have saved, commented on or liked. Then more videos or more photos will be proposed depending on the one with which you tend to interact more. As for the issues, we think in clusters. By relating the user’s interests with those of another with whom there has been an interaction.[\/vc_icon][vc_icon position=”left” icon=”fa fa-arrow-right2″ icon_color=”accent” heading_semantic=”h6″ text_size=”h6″ css_animation=”left-t-right” title=”REELS” uncode_shortcode_id=”784146″ icon_color_type=”uncode-palette”]This section, clearly inspired by TikTok, shows those contents that entertain the most and from which it is difficult to break away. Unlike the Explore section, here the videos of creators with whom you have already had an interaction are shown and they try to give more and more space even to small creators.[\/vc_icon][vc_custom_heading uncode_shortcode_id=”114679″]Instagram and Creators[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”158017″]There is another big news from Facebook. Instagram wants to establish itself as a reference for all creators, whether they are beginners or their business is well underway.<\/p>\n

While today the monetization<\/strong> of influencers is linked to the relationship that is established with a brand, or to the products they sell on their shop or to ads, the project now is to introduce an affiliate program.<\/p>\n

This means giving creators more functionality for shops<\/strong>, allowing them to share products with the public and earn commissions on the sales they bring.<\/p>\n

Another way to increase revenue is through Instagram Live Badges and Facebook Stars<\/strong>. This is to reward creators<\/strong> who bring more and more engagement to the platforms.<\/p>\n

Although it is still difficult to understand, that of the creator is becoming a full-fledged job.
\n[\/vc_column_text][vc_single_image media=”91366″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”297126″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” subheading=”The new version of the paid social network” uncode_shortcode_id=”147696″]Twitter Blue[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”792183″]Have you heard of Twitter’s new paid service?
\nIt is probably the first of a series of actions to relaunch the platform and introduce paid services, with the aim of diversifying revenue (mainly from display advertising) and not giving too much power to the advertising business.<\/p>\n

There are not many features it includes, but the most important are certainly the ability to edit the tweet within 30 seconds of publication and their cancellation<\/p>\n

It costs just $ 2.99 a month and is currently only available in Canada and Australia, but it’s just the beginning of a big transformation.<\/p>\n

Will it soon be followed by the other social giants too? Although they have always fought for free accessibility and inclusion, this is not an option to be excluded. We’ll see!
\n[\/vc_column_text][vc_single_image media=”91368″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”164391″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” uncode_shortcode_id=”139913″]TikTok recruiting[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”209042″]TikTok<\/strong>, the social phenomenon of the recent years, is putting itself into play to become much more than an app for entertainment and brand sponsorship.<\/p>\n

Given the impact it is having in particular on Generation Z<\/strong>, why not make it a useful tool too?<\/p>\n

The ways in which young people communicate have changed and the job\u2019s worls is also trying to get closer to them.<\/p>\n

This is why the Chinese social network wants to ride the social recruiting trend and is working on the development of a section dedicated to it.<\/p>\n

This is an external page, accessible from the app, which connects young people and companies, thus giving the opportunity to bring together supply and demand in an alternative and more attractive way.<\/p>\n

It seems that there are already many Big Tech giants interested and that some have already entered into partnerships, companies like Shopify.<\/p>\n

Paper resume? Goodbye! Here to highlight your skills you need music, stickers and a creative montage.<\/p>\n

Not many details are known yet, but one thing is certain: the language and way of interacting of young people changes daily and abruptly. All we can do is to follow them and adapt![\/vc_column_text][vc_single_image media=”91369″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”156617″][vc_custom_heading separator=”under” separator_color=”yes” sub_reduced=”yes” subheading=”The new version of the paid social network” uncode_shortcode_id=”146231″]Buying on Pinterest? The shopping list is here![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”879852″]Pinterest is now far from being just a place to dream and get inspired.<\/p>\n

For years it has been trying to improve the user experience on the platform more and more, and increasingly aims to transform it into a real meeting point between brands and customers.<\/p>\n

The Shopping List<\/strong> has also been recently introduced, which allows you to save products and receive notifications about price increases or decreases.
\nThe Verified Merchant Program<\/strong> has also been added, which gives certain qualifications to retailers to make shopping even safer.<\/p>\n

In the US and UK, the \u201cThe Goods by Pinterest\u201d<\/strong> feature is also available, showing selected, limited edition products.
\nFor now these features are not yet available in Italy, but we are confident they will arrive soon as it could significantly increase sales, especially in particular niches.[\/vc_column_text][vc_single_image media=”91370″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”198643″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Instagram Creator Week, Twitter Blue, TikTok recruiting and Shopping List onPinterest! Read July digital news!<\/p>\n","protected":false},"author":1,"featured_media":91373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238,409],"tags":[287,313,321,324],"class_list":["post-91362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-news","category-social","tag-instagram","tag-pinterest","tag-tiktok","tag-twitter-blue"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/91362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=91362"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/91362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/91373"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=91362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=91362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=91362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}