{"id":91336,"date":"2021-09-20T17:56:37","date_gmt":"2021-09-20T15:56:37","guid":{"rendered":"https:\/\/happybrain.it\/?p=91336"},"modified":"2021-10-05T18:06:22","modified_gmt":"2021-10-05T16:06:22","slug":"facebook-iq","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2021\/09\/20\/facebook-iq\/","title":{"rendered":"Facebook IQ"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;91338&#8243; media_width_percent=&#8221;40&#8243; uncode_shortcode_id=&#8221;123375&#8243;][vc_column_text uncode_shortcode_id=&#8221;165806&#8243;]<\/p>\n<p style=\"text-align: left;\">Day after day the digital world becomes <strong>more and more open and connected<\/strong>, so marketing strategies and variables are continuously redefined. Facebook has recently introduced a new platform, with the aim of helping professional and beginner marketers to navigate this <strong>ever-developing<\/strong> world.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;91351&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;805341&#8243;][vc_column_text uncode_shortcode_id=&#8221;841365&#8243;]Thus Facebook IQ was born, a portal, similar to a <strong>blog<\/strong>, dedicated to data and research on <strong>audiences, targets<\/strong> and <strong>users.<\/strong> In many respects it follows in the footsteps of Think with Google. In fact, it presents features and tools similar to those made available by its number one competitor.<\/p>\n<p>It is a <strong>global collective<\/strong> of business strategists, trendsetters, futurists, planners, ethnographers, journalists and analysts who offer <strong>different perspectives<\/strong> based on their experiences and practices. This deep knowledge, resources and conflicting thoughts can not only inspire leaders to think big about their future, but also prepare them to make <strong>bold decisions<\/strong> that will surely bring positive changes to their business, industry, community.[\/vc_column_text][vc_custom_heading separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;177951&#8243;]<span style=\"font-weight: 400;\">Where you have questions, Facebook IQ has Insights<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;840719&#8243;]The analysis of the data to be included within a <strong>social strategy<\/strong> could be a long and expensive job if you do not have the right tools available. If you are looking for <strong>inspiration<\/strong> or a <strong>winning marketing strategy,<\/strong> rely on Facebook QIs to have access to up-to-date research and insights.<\/p>\n<p>Facebook IQ is a useful tool for <strong>analyzing a sector topic<\/strong> in which to develop a business idea. You can enter keywords to make your search even more specific depending on your target market.<br \/>\nThis portal thus becomes a real search engine that allows, through filters, to provide quantitative and qualitative data to be exploited in a social media marketing plan.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;91352&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;207077&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;91353&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;165374&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;91354&#8243; media_width_percent=&#8221;100&#8243; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; uncode_shortcode_id=&#8221;108487&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;91355&#8243; media_width_percent=&#8221;100&#8243; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; uncode_shortcode_id=&#8221;242401&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text uncode_shortcode_id=&#8221;119736&#8243;]<strong>The filters available are:<\/strong><\/p>\n<ul>\n<li>Regions, in which the reference countries can be chosen<\/li>\n<li>Business sector, where you can select the sector of interest<\/li>\n<li>People, where to choose between Gen Z and Millennials<\/li>\n<li>Platforms, where to include apps or devices of interest<\/li>\n<li>Topics, which lists the most searched topics.<\/li>\n<\/ul>\n<p>As always, Facebook is very attentive to the <strong>privacy<\/strong> of its users. Precisely for this reason, it declares that all the information in its possession is collected from anonymous data in aggregate form.[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;91357&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;204860&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;101818&#8243;]<span style=\"font-weight: 400;\">Find your perfect audience!<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;138792&#8243;]Now that you&#8217;ve found all the data and insights that can help you with your next digital strategy, it&#8217;s time to get down to business!<br \/>\nThe more information you can gather about your target audience, the more likely your ads are to be seen by the <strong>right people<\/strong>, interested in buying or knowing what you offer.<\/p>\n<p>Before dedicating yourself to any Facebook Ads campaign, we therefore recommend that you check out <strong>Facebook Audience Insights<\/strong>!<br \/>\nThis other free tool gives you the opportunity to do an internal and external analysis of your audience. In addition to specifying which users of your fan base to aim for, it also allows you to find new possible audiences with the help of setting keywords in the appropriate search base.<\/p>\n<p>The algorithm will then build an audience based on demographic characteristics, interests and behaviors and will also identify new useful information to be included in the targeting.[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;91358&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;103077&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Facebook recently introduced a new platform with the aim of helping marketers navigate this ever-developing world.<\/p>\n","protected":false},"author":1,"featured_media":91351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260],"tags":[269,286,325],"class_list":["post-91336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","tag-google","tag-web-marketing","tag-digital-training"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/91336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=91336"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/91336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/91351"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=91336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=91336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=91336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}