{"id":89106,"date":"2020-12-22T10:45:46","date_gmt":"2020-12-22T08:45:46","guid":{"rendered":"https:\/\/happybrain.it\/sky-ads-manager"},"modified":"2022-02-01T10:48:18","modified_gmt":"2022-02-01T08:48:18","slug":"sky-ads-manager","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2020\/12\/22\/sky-ads-manager\/","title":{"rendered":"Sky Ads Manager"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”75″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ separator=”under” separator_color=”yes” subheading=”Online. On air. On Top.”]Advertising Manager[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”131189″]For some years Sky<\/strong> has been implementing an all-round strategy to confirm itself as a real Television Network.<\/strong>
\nFrom fast fiber Sky Wifi <\/strong>to the various on-demand functions, it is keeping pace with all the new proposals and trends in the technological and digital world.<\/p>\n

Starting from 29 October 2020, Sky has also added Sky Ads Manager,<\/a> its Multichannel Digital Advertising<\/strong> platform, to its proprietary functions.<\/p>\n

This new project was conceived by the Italian marketing team, but is destined to be spread throughout Europe. The innovative on and off line advertising planning system was born from a collaboration between Sky and Hic Mobile<\/a>, a company specializing in mobile marketing.<\/p>\n

Thanks to the new tool, agencies and individuals also plan and implement their advertising campaigns (on a portfolio managed by Sky) independently and simply by choosing the audience, the channels and the budget to invest as well as the contents to show.[\/vc_column_text][vc_custom_heading separator=”yes” separator_color=”yes” uncode_shortcode_id=”182350″]Choose from 5 different campaigns![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”552079″]With sophisticated calculation algorithms, the platform optimizes the visibility of campaigns and maximizes their effectiveness. Sky ADS Manager offers the possibility to use the following advertising methods:<\/p>\n

Digital Video:<\/strong>
\nthe advertisements are conveyed on a SKY Network and on the sites that collaborate with the television platform.<\/p>\n

Hyperlocal Mobile Navigation:
\nit is possible to convey advertising on the App thanks to Proximity marketing. The advertisements will then be visible on a premium network of Apps, Google and Facebook.<\/p>\n

Hyperlocal-MultiPDV Mobile Navigation:<\/strong>
\nfollows the same planning principles as the previous one, except that it is possible to set up multiple points of sale: from a minimum of two and a maximum of one thousand.<\/p>\n

Display Banner Navigation:<\/strong>
\nallows you to insert Banner Display on Sky websites, as well as in the Fluid network, which boasts more than 350 affiliates.<\/p>\n

Addressable TV Navigation:<\/strong>
\nwhich allows you to broadcast your advertising during the broadcast of a television program in order to show the creativity of your advertisements in moments of greatest interest during a show (for a maximum of 20) and without the viewer having the opportunity to close them.
\nThe banners cannot be skipped, but interactive (with the remote control you can access other information).
\nIt is also possible to choose in which area to display your advertisements, from national to local planning.<\/p>\n

Some campaigns have time constraints, for example, that Addressable TV must have a minimum duration of 7 days and a maximum of 30.[\/vc_column_text][vc_gallery el_id=”gallery-201233″ medias=”89108,89109,89110″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_padding=”2″][vc_custom_heading heading_semantic=”h3″ separator=”yes” separator_color=”yes” uncode_shortcode_id=”991393″]Please note![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”266076″]Sky Italia’s goal is to take a step towards open cross-media planning. Already other European countries, such as Germany and England, are looking with interest at this new all-Italian project!<\/p>\n

The platform is free<\/strong>, only the costs of the campaigns are paid.
\nThe budget does not have a predefined minimum, but is commensurate with the types of campaigns chosen.<\/p>\n

However, it should be pointed out that the platform is not an alternative to the direct sales channel, but an additional tool, and therefore reflects its prices. There are some details yet to be optimized. For example it is not possible to go back to a previous section and if you don’t save the draft at the end, you have to start over! The navigation bar at the top in the non-clickable center puts the user in further difficulty, but if you aim for a search based on television tastes, you get very valuable help![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The innovative advertising planning system that allows agencies and individuals to plan advertising campaigns on Sky channels.<\/p>\n","protected":false},"author":1,"featured_media":89107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260],"tags":[214,244,286],"class_list":["post-89106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","tag-sky","tag-strategy","tag-web-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/89106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=89106"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/89106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/89107"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=89106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=89106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=89106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}