{"id":89103,"date":"2020-12-05T17:45:46","date_gmt":"2020-12-05T15:45:46","guid":{"rendered":"https:\/\/happybrain.it\/facebook-library-ads"},"modified":"2021-09-16T16:44:43","modified_gmt":"2021-09-16T14:44:43","slug":"facebook-library-ads","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2020\/12\/05\/facebook-library-ads\/","title":{"rendered":"Facebook Library ADS"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;75&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;753200&#8243;]What strategy is your competitor using?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;142311&#8243;]Are you wondering how your competitors are investing on social media? Would you like to see the creativity of their ads, the texts used and the strategies?<br \/>\nIt may seem impossible, but it can be done and it&#8217;s very easy!<\/p>\n<p>For about a year, thanks to <a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=IT&amp;sort_data[direction]=desc&amp;sort_data[mode]=relevancy_monthly_grouped\">Facebook Library Ads<\/a> you have been able to carry out targeted searches and analyze all the paid ads activated and deactivated on any page.<\/p>\n<p>This new feature seems to have been created by Facebook to remedy the numerous slips made in recent years regarding the privacy regulations for the protection of its users. Zuckerberg&#8217;s company, following the Cambridge Analytica scandals and the presidential elections won by Donald Trump in 2016, has in fact inaugurated this new tool, with the aim of ensuring greater transparency on advertisements.[\/vc_column_text][vc_single_image media=&#8221;89105&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][vc_custom_heading separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;703139&#8243;]How it works[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;144491&#8243;]In the first version launched in May 2018, this tool was only accessible for social and economic content. For this type of advertisement, more information has always been mandatory and made public, such as the disclaimer (i.e. the funder of the campaign).<\/p>\n<p>Today, the Facebook Ads Archive looks <strong>like a real search engine.<\/strong><br \/>\nAnyone (even those who are not subscribed to the social network) can search for a page by writing the full name in the search bar.<\/p>\n<p>Numerous <strong>filters are available to facilitate your search<\/strong>, including: country, active or inactive listings, platform and impressions by date.<\/p>\n<p>This type of advertisement has a lot of information that can help us.<br \/>\nFirst of all it is possible to know:<\/p>\n<ul>\n<li>The <strong>disclaimer<\/strong>, which is the funder of the post (always visible);<\/li>\n<li>The <strong>amount<\/strong> he spent on sponsoring the post;<\/li>\n<li>The <strong>total budget<\/strong> invested;<\/li>\n<li>The <strong>date<\/strong> the page was created;<\/li>\n<li><strong>Administrators<\/strong>, their number and country of residence.<\/li>\n<\/ul>\n<p>In addition, other important information can be obtained such as:<\/p>\n<ul>\n<li>the page creation <strong>date<\/strong> and name changes;<\/li>\n<li>if the ad has been disapproved by Facebook (and the reason);<\/li>\n<li>the characteristics of the <strong>public<\/strong> to which it is addressed.<\/li>\n<\/ul>\n<p>The ad creative is saved in the library for <strong>seven years.<\/strong>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;196793&#8243;]Best of&#8230;[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;858764&#8243;]Facebook Library Ads is a useful tool both to <strong>study<\/strong> your <strong>competitors<\/strong> and to perform a competitive analysis, understanding the <strong>tone of voice<\/strong>, <strong>creativity<\/strong> and the<strong> type of advertisements<\/strong> they use, monitoring their activity on social networks and updates to their advertisements. .<br \/>\nIt is also useful to see the different creatives used according to the target and the reference countries and above all\u2026 To &#8220;draw inspiration&#8221;![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Want to spy on the ads of your competitor? With this tool you can discover creativity, budget and target of their active ads.<\/p>\n","protected":false},"author":1,"featured_media":89104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260],"tags":[209,225,244,286,287,288],"class_list":["post-89103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","tag-facebook","tag-social-network","tag-strategy","tag-web-marketing","tag-instagram","tag-adv"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/89103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=89103"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/89103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/89104"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=89103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=89103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=89103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}