{"id":89075,"date":"2020-10-07T10:45:33","date_gmt":"2020-10-07T08:45:33","guid":{"rendered":"https:\/\/happybrain.it\/facebook-creative-hub"},"modified":"2022-02-01T10:46:18","modified_gmt":"2022-02-01T08:46:18","slug":"facebook-creative-hub","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2020\/10\/07\/facebook-creative-hub\/","title":{"rendered":"Facebook Creative Hub"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”75″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”151227″]Facebook’s creative laboratory[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”126572″]Creative Hub is one of the tools of the Facebook<\/strong> family (with Creator Studio<\/a> and Business Manager<\/a>) created to facilitate advertisers in creating content.
\nCreated in 2016, it is one of the lesser known tools, perhaps because it is the only one dedicated to the creativity of the ad, rather than its programming or analysis.<\/p>\n

It is in fact a useful tool for creating trial listings, previews and tests.<\/strong><\/p>\n

Creative Hub, through its gallery of ideas, allows you to discover the creations of other creatives and always have new ideas to attract the attention of the public. Once you have created a test ad, you can share it with colleagues and friends or view it from your mobile. It is also possible to interact as if it has already been published. This and much more in one free tool.[\/vc_column_text][vc_single_image media=”89078″ media_width_percent=”100″ alignment=”center”][vc_custom_heading uncode_shortcode_id=”196432″]Functionalities in pills[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”413691″]Create test listings<\/strong>
\nCreative Hub was created to be a tool for experimenting with new formats and types of posts. In fact, real test ads can be created for Instagram and Facebook. Once a post has been built, it is possible to interact as if it had already been published. You can then open the preview, scroll, comment, like …<\/p>\n

Find inspiration<\/strong>
\nIn a section of the platform it is possible to view advertisements created by others and shared from which you can take inspiration for the creation of a new advertisement. It also lets you know their formats, proportions, dimensions and other data to recreate them.<\/p>\n

Collaborate and share<\/strong>
\nPrecisely because it is often when you combine several ideas that you can create something truly original, with this tool you can organize your test listings in folders and invite other colleagues to collaborate. In addition, it is possible to share the ad link with other people, allowing them to view it.[\/vc_column_text][vc_single_image media=”89077″ media_width_percent=”100″ alignment=”center”][vc_column_text uncode_shortcode_id=”436307″]Import into Business Manager<\/strong>
\nWith a link, you can import the test ad in the Business Manager in the Ads Management. It therefore does not have to be recreated from scratch.<\/p>\n

Check the percentage of text<\/strong>
\nFinally, with this tool it is possible to check the percentage of text in the images. Until recently, Facebook did not allow the publication of advertisements that contained more than 20% of writings. This rule was then abolished but the social network continues to penalize images that have a large volume of text inside them. Precisely for this reason, the verification tool can be useful to avoid that your post has a too low optimization score.[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ uncode_shortcode_id=”344121″]Ready, go! Instructions for use![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”223194″]Creative Hub<\/a> can be accessed from the Business Manager by clicking on the \u201cPlanning\u201d section in the menu at the top right.<\/p>\n

To create a test listing,<\/strong> there is a special green button at the top right.
\nClicking it will open a drop-down menu from which you can choose the type of ad format. To make the ad truly realistic, you can also enter the name and profile image of the page.<\/p>\n

Once created and saved the post it is possible, from the menu on the left:<\/p>\n