{"id":89055,"date":"2020-07-24T10:45:07","date_gmt":"2020-07-24T08:45:07","guid":{"rendered":"https:\/\/happybrain.it\/tiktok-ads"},"modified":"2022-02-01T10:49:07","modified_gmt":"2022-02-01T08:49:07","slug":"tiktok-ads","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2020\/07\/24\/tiktok-ads\/","title":{"rendered":"TikTok ADS"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”75″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ separator=”yes” separator_color=”yes” uncode_shortcode_id=”920788″]The ads land on TikTok[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”864145″]If you are under the age of 25 or have teenage children or grandchildren, you can’t have missed out on TikTok<\/a>. It is definitely the Social Network of the moment and one of the most downloaded apps on the planet in 2020.<\/p>\n

Created in 2016 by a Chinese startup, ByteDance<\/strong>, it incorporated a similar app called Musical.ly<\/strong> in 2018, and is today the fastest growing community in history. The users of this application are called TikToker<\/strong> and are mostly represented by boys between 14 and 25 years old.<\/strong><\/p>\n

For these users, social networks are a place to find entertainment and \/ or freely express their creativity. In fact, one of the latest statistical studies of 2019 by Globalwebindex reports that in recent years the use of social media for sharing personal information or connecting with friends is less and less important. The new social media are increasingly aiming at the use of these for research or creation of entertainment content and this seems to be a real priority at a global level for users.[\/vc_column_text][vc_single_image media=”89057″ media_width_percent=”100″][vc_column_text uncode_shortcode_id=”196487″]The approach to social platforms has therefore gone from “passive browsing”<\/strong>, ie the user who quickly scrolls through social feeds to passively consume content, to an “active browsing”<\/strong> approach, and therefore users who favor creation, more than the use of creative contents within entertainment networks.<\/p>\n

In early 2020, TikTok recorded 104 million downloads,<\/strong> a 46% increase over 2019, and has nearly a billion monthly active users<\/strong> globally.<\/p>\n

It is the second most downloaded application in the world, just after Whatsapp (it has already surpassed Facebook), present in over 150 countries and translated into 75 languages.<\/p>\n

The heart of the app consists in sharing short videos of 15-60 seconds that can be created from scratch by users, or from existing videos, with choreography, reinterpretation of scenes from films or TV series or “visual karaoke”; contents that quickly become viral even outside the application (on Instagram, on Facebook …).[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”174016″]How it works[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”105437″]What users appreciate most about this application is that unlike other social networks such as Instagram and Facebook, it forces you to get out of the box and not care about looking perfect, indeed, it makes people appear clumsy, witty, spontaneous and authentic. There is therefore no obligation to create a visually beautiful content, but to entertain oneself and others. it is a social network that instills positivity, so much so that its slogan is \u201cmake every second count\u201d, make sure that every moment is important.<\/p>\n

As anticipated in our article<\/a>, Generation Z and Millennials have been the most affected by this phenomenon.<\/p>\n

Large companies were eagerly awaiting the opportunity to advertise on TikTok to target the consumers of the future.<\/p>\n

Just 30% of users of this age target confirmed that online advertising is essential for discovering new brands.<\/p>\n

Among the content most loved by users we find Comedy in first place while Fashion & Lifestyle is the one that has recorded the fastest growth.<\/p>\n

In Italy the topics that go the most are:<\/p>\n