{"id":88916,"date":"2019-12-16T10:43:47","date_gmt":"2019-12-16T08:43:47","guid":{"rendered":"https:\/\/happybrain.it\/monopoly-verona-minuto-per-minuto"},"modified":"2022-01-31T18:48:43","modified_gmt":"2022-01-31T16:48:43","slug":"monopoly-verona-minuto-per-minuto","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2019\/12\/16\/monopoly-verona-minuto-per-minuto\/","title":{"rendered":"Verona Monopoly minute by minute"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;75&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; subheading=&#8221;All the activities you missed&#8221; uncode_shortcode_id=&#8221;156070&#8243;]Monopoly Verona[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;779402&#8243;]Over the past few months we have told you all the details of this adventure. From taking charge of the project, up to the emotions before the launch.<br \/>\nIn this article we will offer you an overview of everything we have organized.[\/vc_column_text][vc_single_image media=&#8221;90919&#8243; media_width_percent=&#8221;100&#8243;][vc_custom_heading separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; subheading=&#8221;Contacts, press conferences and first steps&#8221; uncode_shortcode_id=&#8221;124459&#8243;]Step 1[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;599739&#8243;]May 29 marks the beginning of this long march. This is in fact the date of the press conference organized in the Sala Arazzi. An important moment during which Alessio Aglione, Sales Executive of Winning Moves, in the presence of the Mayor of Verona Federico Sboarina and some councilors and councilors, officially announced the arrival of a special edition of Monopoly dedicated to Verona. All the local media take part in the press conference and will relaunch the news in their newspapers in the days immediately following.<br \/>\nAfter the thematic versions of Naples and Rome, our beautiful city was chosen for Northern Italy.<br \/>\nWhat better occasion to reveal the first square of the board? This is Ponte Pietra![\/vc_column_text][vc_single_image media=&#8221;88942&#8243; media_width_percent=&#8221;100&#8243;][vc_custom_heading separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; subheading=&#8221;P.R. and social media&#8221; uncode_shortcode_id=&#8221;915205&#8243;]Step 2[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;778318&#8243;]May 29 marks the beginning of this long march. This is in fact the date of the press conference organized in the Sala Arazzi. An important moment during which Alessio Aglione, Sales Executive of Winning Moves, in the presence of the Mayor of Verona Federico Sboarina and some councilors and councilors, officially announced the arrival of a special edition of Monopoly dedicated to Verona. All the local media take part in the press conference and will relaunch the news in their newspapers in the days immediately following.<br \/>\nAfter the thematic versions of Naples and Rome, our beautiful city was chosen for Northern Italy.<br \/>\nWhat better occasion to reveal the first square of the board? This is Ponte Pietra![\/vc_column_text][vc_single_image media=&#8221;88943&#8243; media_width_percent=&#8221;100&#8243;][vc_custom_heading separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; subheading=&#8221;The launch&#8221; uncode_shortcode_id=&#8221;196442&#8243;]Step 3[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;285067&#8243;]<strong>November 9<\/strong> is the date officially chosen for the <strong>launch<\/strong>.<br \/>\nVery excited days see us protagonists of a race against time to: disseminate<strong> promotional tokens<\/strong> in all the city buses (thanks a lot to <a href=\"https:\/\/www.atv.verona.it\/Atv_Verona_home_page\">ATV<\/a>), inflate 32 <strong>dice<\/strong>, print the <strong>10-meter maxi board<\/strong> and transport it to the event location (yes, it was not a walk in the park), create <strong>roll-ups and promotional PVC banners<\/strong> to set up the staircase of Palazzo Barbieri, recover Mr. Monopoly from his thousand raids and pray (we really did) that it doesn&#8217;t rain.<\/p>\n<p>The event is attended by over <strong>200 people<\/strong>, the two local<strong> TV channels<\/strong> of TeleArena and Telenuovo and other online and printed newspaper<strong> media<\/strong> are present. Through the activities of p.r. we are able to ensure the presence of<a href=\"https:\/\/www.instagram.com\/weareigersverona\/\"> We are Instagramers<\/a> Verona and <a href=\"https:\/\/www.instagram.com\/verona_eventi\/\">Verona Eventi<\/a>[\/vc_column_text][vc_single_image media=&#8221;88948&#8243; media_width_percent=&#8221;100&#8243;][vc_column_text uncode_shortcode_id=&#8221;411458&#8243;]The special guests are certainly the Mayor Federico Sboarina, Moveshop, the companies Hellas Verona and Chievo Verona, Agec, EyeLab Design, Ottaviano, Bottega dei Vini, Villa Monga Boutique Hotel, Adigeo, Istituto Design Palladio and of course all the staff of our agency and a delegation arrived directly from London by Winning Moves.<\/p>\n<p>Are you curious? Here are some photos of the event![\/vc_column_text][vc_gallery el_id=&#8221;gallery-134814&#8243; type=&#8221;carousel&#8221; medias=&#8221;88932,88918,88925,88938,88921,88930,88922,88927,88923,88919,88920,88940,88926,88928,88929,88933,88924&#8243; explode_albums=&#8221;yes&#8221; carousel_lg=&#8221;2&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-two&#8221; gutter_size=&#8221;3&#8243; carousel_height=&#8221;equal&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;200&#8243; carousel_loop=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243;][vc_custom_heading separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; subheading=&#8221;Promotion!&#8221; uncode_shortcode_id=&#8221;178038&#8243;]Step 4[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;119804&#8243;]After the launch event, the game officially arrives on the shelves of the best toy stores.<br \/>\nFinished you say? Not yet! In fact, for each weekend we have planned promotional initiatives. A game tournament at <strong>Lucchi Giocattoli,<\/strong> a jog at the <strong>Toy March<\/strong> and a foray at the <strong>Bentegodi Stadium<\/strong> live SKY during the<strong> Hellas Verona &#8211; Rome match.<\/strong><\/p>\n<p>It ends with a flourish, with an event with <strong>AIRC<\/strong> for charitable purposes in Gran Guardia. For the occasion, let&#8217;s dust off the maxi board, the inflatable dice and collect reservations for the purchase of Monopoly Verona which in the meantime has gone so fast as to be finished!<br \/>\nAt Christmas we are all better off and therefore part of the proceeds from this latest event will be donated to charity to support pediatric cancer research.<br \/>\nA special commendation goes to Andrea Piccinini, owner of <a href=\"https:\/\/www.acmesicurezza.com\/\">Acme Sicurezza<\/a>, who decided this year to give copies of Monopoly Verona to his employees, thus contributing to the cause of AIRC.[\/vc_column_text][vc_gallery el_id=&#8221;gallery-134814&#8243; medias=&#8221;88949,88952,88953,88956&#8243; explode_albums=&#8221;yes&#8221; style_preset=&#8221;metro&#8221; gutter_size=&#8221;2&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; subheading=&#8221;All what we have done!&#8221; uncode_shortcode_id=&#8221;103457&#8243;]Pills[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;158044&#8243;]<strong>Press Office, P.R. and Social<\/strong><\/p>\n<p>&#8211; p.r. with the Municipality of Verona for the presence of the Mayor at key events<br \/>\n&#8211; opening official Instagram and Facebook channels<\/p>\n<ul>\n<li>Facebook to date 1291 followers and over 80 posts and over 400 messages on messenger<\/li>\n<li>Instagram to date 440 followers with 65 posts and over 500 direct messages<\/li>\n<\/ul>\n<p>&#8211; drafting of 8 press releases with distribution to the media and to the press office of the Municipality of Verona<br \/>\n&#8211; p.r. activity by presence at the launch event influencer &#8220;weareigenersverona&#8221; and &#8220;verona_eventi&#8221;<br \/>\n&#8211; p.r. activity with Hellas Verona for presence at the presentation of the shirts and at the Bentegodi stadium for the Hellas Verona \/ Roma match<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Activity Event Planner<\/strong><\/p>\n<p>&#8211; organization of the launch press conference at the municipality<br \/>\n&#8211; organization of launching through the streets of the center with broadcast on TeleArena, L&#8217;Arena and interview with Radio Verona<br \/>\n&#8211; programming and coordination of 15 Mr. Monopoly outings in over 30 different locations<br \/>\n&#8211; coordination, organization, planning of the launch event<br \/>\n&#8211; event organization at Bentegodi Stadium &#8211; Hellas Verona<br \/>\n&#8211; Lucchi event organization<br \/>\n&#8211; organization of the Toy March event<br \/>\n&#8211; coordination, organization, event planning in Gran Guardia with AIRC[\/vc_column_text][vc_single_image media=&#8221;90922&#8243; media_width_percent=&#8221;100&#8243;][vc_column_text uncode_shortcode_id=&#8221;102671&#8243;]<strong>Graphic design<\/strong><\/p>\n<p>&#8211; press conference materials<br \/>\n&#8211; graphic creativity for launch materials<\/p>\n<ul>\n<li>rollup<\/li>\n<li>pvc banner<\/li>\n<li>signs and hostesses<\/li>\n<li>bus tokens<\/li>\n<li>thank you cards<\/li>\n<\/ul>\n<p>&#8211; graphic creativity of materials for AIRC event<\/p>\n<ul>\n<li>map rollup<\/li>\n<li>Grand Guard banner<\/li>\n<li>event invitation for AIRC<\/li>\n<\/ul>\n<p>&#8211; shooting and video making of all the releases including post production[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The story of all the social media activities and p.r. for the promotion of the game in box Monopoly Verona and the photos of the event exclusively.<\/p>\n","protected":false},"author":1,"featured_media":88917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[220,267],"tags":[209,287,299,300,301],"class_list":["post-88916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-happyprojects","category-lifestyle","tag-facebook","tag-instagram","tag-verona","tag-monopoly-verona","tag-monopoly"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=88916"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/88917"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=88916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=88916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=88916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}