{"id":88873,"date":"2019-09-16T10:39:28","date_gmt":"2019-09-16T08:39:28","guid":{"rendered":"https:\/\/happybrain.it\/contest-marketing"},"modified":"2021-09-21T12:01:28","modified_gmt":"2021-09-21T10:01:28","slug":"contest-marketing","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2019\/09\/16\/contest-marketing\/","title":{"rendered":"Contest Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;75&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;671125&#8243;]<strong>How to create Awerness through online contests<\/strong>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;204067&#8243;]Organizing an online contest is an effective method for a marketing operation that aims at user involvement, customer loyalty, or simply the promotion of new campaigns.<\/p>\n<p>Creating this type of content is not that simple and requires a thorough knowledge of the existing regulations in this area.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;75&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;592978&#8243;]<strong>Italian Regulations<\/strong>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;386428&#8243;]At the moment, the law in force in Italy regarding the regularization of contests is the <a href=\"https:\/\/sosonline.aduc.it\/normativa\/430+2001+regolamento+concorsi+operazioni+premio_18374.php\">D.P.R. 430\/2001<\/a> and provides for a fairly complex process to be carried out every time you want to proceed.<br \/>\nTrying to simplify, specifically, the organization of a contest must today include:<\/p>\n<ul>\n<li>The drafting of an <strong>official competition regulation<\/strong> and the compilation of the Prema Co \/ 1 form to be sent 15 days before the start of the contest;<\/li>\n<li>The payment of a <strong>deposit<\/strong> at the Provincial State Treasurer;<\/li>\n<li>The involvement of a <strong>notary or official of the competent<\/strong> chamber of commerce in the area, to draw up the assignment and closing minutes<\/li>\n<\/ul>\n<p>Finally, it is necessary to send appropriate communication to the MiSE (Ministry of Economic Development) to undertake planning and carrying out the competition.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;75&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]<strong>Contest Light<\/strong>[\/vc_custom_heading][vc_single_image media=&#8221;88879&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221;][vc_column_text uncode_shortcode_id=&#8221;187675&#8243;]Very difficult, you say. Well, not necessarily!<br \/>\nIn fact, there are some particular forms of contest that can exclude this bureaucratic process.<br \/>\nIn fact, the Ministry does not consider these cases to be subject to the code provided for by the Presidential Decree:<\/p>\n<ul>\n<li>Competitions that deal with the production of<strong> literary, artistic or scientific works<\/strong> or presentation and industrial \/ commercial studies if the awarding of the prize corresponds to the recognition of the winning work as personal paternity merit;<\/li>\n<li>Radio broadcasters presenting <strong>live contests<\/strong> without promotional purposes for outside companies;<\/li>\n<li>If the prizes consist of promotional products or <strong>coupons<\/strong>, spend them in the same company points of sale;<\/li>\n<li>Prizes considered to be of <strong>modest value<\/strong>, ie below the \u20ac 25 threshold;<\/li>\n<li>Competitions in which the prizes are intended for charities or associations with <strong>social purposes<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;75&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;205436&#8243;]<strong>Contest on social networks?<\/strong>[\/vc_custom_heading][vc_single_image media=&#8221;88878&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221;][vc_column_text uncode_shortcode_id=&#8221;144095&#8243;]The same regulations described also apply to social media in Italy. In this case, however, there may be specific rules for each platform.<br \/>\nFor example Facebook allows you to:<\/p>\n<ol>\n<li>Comment or post to proceed with the registration for the contest by the user;<\/li>\n<li>Use likes and reactions for the evaluation;<\/li>\n<li>Send direct messages to confirm your participation in the competition;<\/li>\n<\/ol>\n<p>The obligation to share content or the tag of a contact to allow participation in the contest is not valid.<br \/>\nThe contests on Instagram have been a great success.<br \/>\nOne of the best known case histories is the <strong>Pirati in Viaggio<\/strong> contest.<\/p>\n<p>The German online travel agency has in fact asked its users to insert a template with the wishlist made up of three destinations in the stories.<br \/>\nUp for grabs the possibility of being extracted and leaving for the destination of the heart with a companion.<\/p>\n<p>The initiative met with extraordinary success, contributing to the exponential growth of the profile&#8217;s followers and attracting the attention of other companies for this type of content and similar initiatives.<br \/>\nContest Marketing can therefore be an excellent strategy to increase brand awareness and a way to give visibility to the company&#8217;s services or products in a rather short time.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Contests are an effective method to involve the user, but they are regulated by a very complex legislation. Discover the differences between the various platforms!<\/p>\n","protected":false},"author":1,"featured_media":88874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236,260],"tags":[225,244,286,304],"class_list":["post-88873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend-online","category-web-marketing","tag-social-network","tag-strategy","tag-web-marketing","tag-contest"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=88873"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/88874"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=88873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=88873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=88873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}