{"id":88796,"date":"2019-07-23T10:39:28","date_gmt":"2019-07-23T08:39:28","guid":{"rendered":"https:\/\/happybrain.it\/i-segreti-del-successo-di-amazon"},"modified":"2022-02-01T10:50:58","modified_gmt":"2022-02-01T08:50:58","slug":"i-segreti-del-successo-di-amazon","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2019\/07\/23\/i-segreti-del-successo-di-amazon\/","title":{"rendered":"The secrets of Amazon’s success"},"content":{"rendered":"

[vc_row][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_single_image media=”88801″ media_width_use_pixel=”yes” alignment=”center” shadow=”yes” shadow_weight=”lg” css_animation=”bottom-t-top” media_width_pixel=”180″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ separator=”yes” separator_color=”yes” subheading=”Amazon turns 25 and is one of the most powerful companies in the world today.
\nWhat is its success due to?” uncode_shortcode_id=”964676″ text_color_type=”uncode-palette” text_color_solid=”#ff0000″]The secrets of its success<\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”75″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”88799″ media_width_percent=”100″ css_animation=”bottom-t-top”][vc_column_text text_color=”accent” css_animation=”bottom-t-top” uncode_shortcode_id=”106909″ text_color_type=”uncode-palette”]On July 5, 1994, when Jeff Bezos<\/a> gave up his job on Wall Street to found what is now one of the most powerful companies in the world.
\nThat day, 25 years ago, Amazon was born.<\/strong>
\nThe company naming, which derives from the English term for the Amazon River, is now part of our daily life and there is no online platform with a greater quantity of articles or variety of offers.
\nBut how did this company manage to become a leader in the sector, recording a continuous growth in turnover that exceeds large multinationals such as Apple?[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ separator=”yes” separator_color=”yes” subheading=”Amazon opens its business with online book sales. This type of article is chosen because it is light, not fragile and has no expiry date.
\nAmazon, understanding the potential of the internet, exploits the connection with the user as the first key point for its success.” uncode_shortcode_id=”183839″ text_color_type=”uncode-palette” text_color_solid=”#ff0000″]The beginning<\/strong>[\/vc_custom_heading][vc_column_text css_animation=”bottom-t-top” uncode_shortcode_id=”408634″]Jeff Bezos also understands how the direct consumer review<\/strong> is essential to push to buy an object of which you do not have a concrete presence and therefore implements this functionality.
\nInitially he clashes with publishing houses, which do not want to leave the user free to express their opinion, whether positive or negative, but after months of negotiation he wins his battle and sales increase exponentially.<\/p>\n

In 1998 it opens the business to new products such as: CDs, films, electronic devices, video games, toys and household utensils.
\nIt thus becomes the largest online store on the planet.<\/p>\n

Jeff Bezos is named character of the year by Time magazine.<\/p>\n

In 2005 he launched the Amazon Prime<\/a> service which, with the possibility of creating an account and a personal subscription, offers a fast delivery service that many other greats in the sector still struggle to guarantee.<\/p>\n

The birth of the first digital e-book reader forms a new market around which Amazon identifies itself as the absolute leader.
\nThe Kindle<\/a> will in fact allow the trade of a new book format that will revolutionize the sector, cutting costs and exponentially increasing profits for the company.[\/vc_column_text][vc_single_image media=”88803″ media_width_percent=”100″ css_animation=”bottom-t-top”][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ separator=”yes” separator_color=”yes” subheading=”In recent years we have witnessed an ever-increasing growth of the company that aims at continuous investment in new sectors.<\/p>\n

Ovviamente dobbiamo considerare anche alcune scelte che non si sono trasformate in casi di successo, come il tentativo fallito di Amazon di inserirsi nel mondo degli smartphone.<\/p>\n

La rapidit\u00e0 con la quale l’azienda si \u00e8 sempre distinta per le sue azioni l’ha portata comunque a cavalcare l’onda del momento.” uncode_shortcode_id=”565548″ text_color_type=”uncode-palette” text_color_solid=”#ff0000″]Latest news<\/strong>[\/vc_custom_heading][vc_column_text css_animation=”bottom-t-top” uncode_shortcode_id=”404884″]The introduction of Web Service<\/strong> available to the user, Prime Music<\/strong> and Prime Video<\/strong>, direct competitors for industry giants such as Spotify and Netflix, the home automation service connected to Echo devices: Alexa, and the “Prime Day<\/strong>” promotion days that have created a real movement with large launch operations, make Amazon a competitive company in different sectors.
\nToday it offers a more complete service than any other competitor.[\/vc_column_text][vc_single_image media=”88804″ media_width_percent=”100″ css_animation=”bottom-t-top”][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ separator=”yes” separator_color=”yes” subheading=”The secrets that have led this company to a continuous growth, which still surprises today, are many.” uncode_shortcode_id=”177954″]The keys of success<\/strong>[\/vc_custom_heading][vc_column_text css_animation=”bottom-t-top” uncode_shortcode_id=”487585″]Jeff Bezos has always stated that the key to his success is continuous user analysis<\/strong>. The direct feedback it gets from the consumer allows Amazon to adapt to the ever-changing demands of the market.
\nIt thus becomes a dynamic company ready to revolutionize itself by exploiting the innovations and trends of the moment.<\/p>\n

This aspect thus opens up another fundamental characteristic: that of continuous risk.
\nTo enable this type of success it is essential to take risks<\/strong> and take courageous action as quickly as possible.<\/p>\n

Amazon is constantly getting involved and this has guaranteed, over the years, a consolidation for a service that spans multiple sectors.<\/p>\n

We can thus define three aspects as the keys to the success of this company, which made its founder the richest man on the planet: Inventiveness, Bet and Dynamism.<\/p>\n

Amazon is the perfect example of how, by constantly getting involved and collaborating with consumers, a simple online bookstore can become a giant of the world market.[\/vc_column_text][vc_single_image media=”88807″ media_width_percent=”100″ css_animation=”bottom-t-top”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Amazon is 25 years old and today is one of the most powerful companies in the world. A dynamic company ready to revolutionize itself by exploiting innovations and trends.<\/p>\n","protected":false},"author":1,"featured_media":88797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267,410],"tags":[244,259,286],"class_list":["post-88796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-ecommerce","tag-strategy","tag-e-commerce","tag-web-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=88796"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/88797"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=88796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=88796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=88796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}