{"id":88547,"date":"2018-02-15T10:38:39","date_gmt":"2018-02-15T08:38:39","guid":{"rendered":"https:\/\/happybrain.it\/trend-web-design-2018"},"modified":"2022-02-01T10:52:45","modified_gmt":"2022-02-01T08:52:45","slug":"trend-web-design-2018","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2018\/02\/15\/trend-web-design-2018\/","title":{"rendered":"Web Design Trends for 2018"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”577887″]Order, please![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”965180″]Geometric shapes have already made their appearance among the web trends since 2016, but it is this year that they climb to the top of the rankings.
\nLines, circles and polygons<\/strong> are one of the key elements of flat design and material design. They then appear as a background pattern<\/strong> in combination with other minimal decorative elements.
\nWaves and oblique motifs<\/strong> become the key to a new and soft creativity that breaks tradition.[\/vc_column_text][vc_single_image media=”88551″ media_width_percent=”100″ alignment=”center” border=”yes” css_animation=”zoom-in”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”316274″]Break the Grid![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”181690″]The grid division of the layout has always been present in web design, because it helps to give order and harmony. But never before has it been open to experimentation. New projects appear on the scene in which images and text elements drift apart. They come out of their spaces with unexpected but modern and revolutionary overlaps.<\/strong>[\/vc_column_text][vc_single_image media=”88553″ media_width_percent=”100″ alignment=”center” border=”yes” css_animation=”zoom-in”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”176376″]New life to the Fluo![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”205682″]With 2018 the elements and the tops are increasingly distinct from each other and in pastel and delicate colors, strong colors<\/strong> and optical motifs<\/strong> are preferred up to now banned for the complicated relationship with our eyes and the monitor.
\nFluo definitively becomes synonymous with digital, in projects full of energy and color. The use of vibrant colors has also favored the return of the nuance in lively backgrounds.
\nThe spread of mobile has forced many web designers to review their layouts to increase the centrality of the call to action. The trend of this new year is to use the negative<\/strong> to make the conversion easier and more immediate.[\/vc_column_text][vc_single_image media=”88555″ media_width_percent=”100″ alignment=”center” border=”yes” css_animation=”zoom-in”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”105136″]If you don’t know how to say it, draw it![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”108812″]If we have long been accustomed to using icons to accompany texts that are used for SEO but no one really reads, now it’s time to make room for illustrations. More or less detailed are the key to expressing concepts, giving personality and character, immersing the user in your web project. There are many sketch art<\/strong> artists who are supporting companies in this path of updating to the new.[\/vc_column_text][vc_single_image media=”88557″ media_width_percent=”100″ alignment=”center” border=”yes” css_animation=”zoom-in”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”206927″]Animations? Yes, please![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”198434″]In almost all platforms, from social networks to the most used messaging apps, there have been animated emoticons and GIFs for some time.
\nUI and UX design have been profoundly influenced, so much so that animated interactions are now indispensable and become the best way to give feedback, also visual, to user actions.
\nThe addition of GIFs<\/strong> or videos<\/strong> helps to obtain an emotional involvement of the user, increasing the permanence and attention of those who visit the site.
\nAnd what about the scroll<\/strong> page? The parallax has almost completely disappeared, but the trending websites still do not give up moving the elements on the page.[\/vc_column_text][vc_single_image media=”88559″ media_width_percent=”100″ alignment=”center” border=”yes” css_animation=”zoom-in” media_link=”url:http%3A%2F%2Fwww.joop-fragrances.com%2F||target:%20_blank|”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading]Web + App = Progressive Web App[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”208804″]2018 saw the definitive overtaking of visits from mobile compared to traditional desktops.
\nThis inevitably led to a merger between the two environments to try to bring some features closer.
\nTherefore, push<\/strong> notifications also arrive on the PC, the loading animations are increasingly similar to the splash screens<\/strong> of mobile apps and several sites, first of all Google, have introduced the offline mode<\/strong> which makes some features available even without a connection.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”311619″]SVG,\u00a0nevermore without![\/vc_custom_heading][vc_column_text uncode_shortcode_id=”787386″]The increasing popularity of retina screens obliges designers to pay particular attention to images and icons. They must have an excellent resolution in order to make the layout really impactful. The SVG has the advantage of being able to be enlarged and reduced without compromising quality<\/strong>.[\/vc_column_text][vc_single_image media=”88561″ media_width_percent=”100″ alignment=”center” border=”yes” css_animation=”zoom-in” media_link=”url:https%3A%2F%2Ftwochimpscoffee.com%2F||target:%20_blank|”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”204680″]Siri, are you there?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”173458″]Although not strictly connected to the work of our web designers, we cannot avoid dedicating a few words to bots and chatbots.
\nThe arrival of voice assistants has radically changed the way we search. Google knows that, first of all, has changed its algorithm to give greater relevance to content that includes question and answer formulas. It is not difficult to imagine a future, not too distant, in which the FAQ foresees a voice interaction with the user.
\nMany sites already integrate chatbot systems, as a pre-filter to customer care. We therefore suggest that you make a note on the subject and keep the antennas raised ready for the future integration of intelligent and increasingly interactive technology into your site.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Discover the main Web Design Trends for this 2018. From fluo colors to geometric shapes, all the best practices to design a modern web layout.<\/p>\n","protected":false},"author":1,"featured_media":88548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236,281],"tags":[235],"class_list":["post-88547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend-online","category-web-design","tag-web-design"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=88547"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/88548"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=88547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=88547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=88547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}