{"id":88476,"date":"2017-09-26T10:37:39","date_gmt":"2017-09-26T08:37:39","guid":{"rendered":"https:\/\/happybrain.it\/ecommerce-best-practice"},"modified":"2022-02-01T10:53:43","modified_gmt":"2022-02-01T08:53:43","slug":"ecommerce-best-practice","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2017\/09\/26\/ecommerce-best-practice\/","title":{"rendered":"E-Commerce Best Practice"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; shift_y=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-202503&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;156038&#8243;]<\/p>\n<blockquote>\n<p class=\"p1\"><em>&#8220;Getting people to part with their money is difficult, and the most important tool we have is knowledge: knowledge of customers, how their thinking works, how they behave.&#8221;<\/em><\/p>\n<p class=\"p1\"><a href=\"http:\/\/www.rogerdooley.com\/\" target=\"_blank\" rel=\"noopener\">Roger Dooley<\/a><\/p>\n<\/blockquote>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;700&#8243; text_space=&#8221;fontspace-111509&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;604060&#8243;]Shopping experience[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1632393119059{margin-top: 30px !important;padding-top: 0px !important;}&#8221; uncode_shortcode_id=&#8221;187210&#8243;]The user is looking for an experience. That intangible but unforgettable aspect, which makes the difference and makes an online store strategically cared for, by one left to chance, recognizable.<br \/>\nThe customer wants to maximize earnings and minimize costs. The lowest price does not always mean cheaper, and is not always associated with the economic value of the product itself, what matters is, precisely, the <strong>overall experience.<\/strong><br \/>\nTo raise the user&#8217;s perception of having done not only a good deal, but of having experienced a satisfying shopping experience, it is necessary to first identify the type of customers we are addressing.<\/p>\n<p><strong>The Personas<\/strong><br \/>\nOne of the key points of marketing is to accurately identify the target you are targeting by identifying personas. That is, subjects with well-defined characteristics. It is important to ask immediately if the messages we send to users are relevant to the personas we have identified. If they are congruent with expectations, if they are specific and unambiguous. In addition, there are a number of techniques to be used to implement effective communication, whatever your target is:<\/p>\n<ul>\n<li>Begin the sentence with an active word such as &#8220;discover&#8221; or &#8220;enjoy&#8221;<\/li>\n<li>Eliminate all unnecessary words<\/li>\n<li>Integrate affirmations<\/li>\n<li>Write in the present<\/li>\n<li>Speak directly to the reader using words like &#8220;you&#8221; or &#8220;your&#8221;<\/li>\n<li>Change the messages related to the company into beneficial statements for the customer.<\/li>\n<li>Take the sale for granted<\/li>\n<\/ul>\n<p><strong>The purchasing process<\/strong><br \/>\nThe consumer&#8217;s purchasing decision-making process begins with the perception of need, followed by the search for information and the evaluation of alternatives. We then come to the purchase of the product and subsequently to the evaluation of the same after the purchase. To ensure that everything goes well, it is necessary to identify and eliminate the elements on the page that could divert attention during the purchase process.<\/p>\n<p>In the decision-making phase, the opinions that other people have about your company are a fundamental component for the customer. People tend to look at the actions of others for clues as to how they should behave. And in situations where there is some uncertainty, they are particularly prone to copy the behavior of others.<\/p>\n<p>Social proof, in fact, is one of the most applied techniques in e-commerce. In this regard, the solutions that can be adopted on the site are testimonials, the reporting of the best-selling items, and the number of &#8220;likes&#8221; on Facebook. The goal must be to increase the feeling of trust that the user perceives during the shopping experience on your e-commerce.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; shift_y=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;700&#8243; text_space=&#8221;fontspace-111509&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;527651&#8243;]Optimization[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1632393280149{margin-top: 30px !important;padding-top: 0px !important;}&#8221; uncode_shortcode_id=&#8221;156681&#8243;]The first part of the optimization process concerns the identification of ideas to improve the ability of your e-commerce to generate revenue. Conversion rate is a black and white metric: a user buys or doesn&#8217;t buy.<br \/>\nHowever, obstacles and interruptions occur in the customer&#8217;s mind before taking the order to checkout. To improve the conversion rate, you must be able to break down these mental brakes, and doing so means <span style=\"color: #ff3366\">aligning your website<\/span> with the operating patterns of the purchasing logic.<\/p>\n<p><strong>Here are some elements that, according to best practices, it would be better to foresee<\/strong>:[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;accent&#8221; back_image=&#8221;88481&#8243; back_position=&#8221;center center&#8221; parallax=&#8221;yes&#8221; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;85&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-search3&#8243; size=&#8221;fa-2x&#8221; text_size=&#8221;h5&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; align=&#8221;left&#8221; title=&#8221;Ricerca e filtri&#8221; uncode_shortcode_id=&#8221;168325&#8243;]Help users to identify the most suitable products with filters.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-layers&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h5&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; align=&#8221;left&#8221; title=&#8221;Breadcrumb&#8221; uncode_shortcode_id=&#8221;147550&#8243;]Navigation path to make it easier for the user to move between content.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-speech-bubble&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h5&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;600&#8243; align=&#8221;left&#8221; title=&#8221;Contatti \/ Chat \/ Reso&#8221; uncode_shortcode_id=&#8221;254797&#8243;]Always leave contact info, chat and rendered in evidence, this reassures users.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-tag2&#8243; size=&#8221;fa-2x&#8221; text_size=&#8221;h5&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; align=&#8221;left&#8221; title=&#8221;Promo&#8221; uncode_shortcode_id=&#8221;178412&#8243;]Discount coupon for site registration or newsletter subscription.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-heart3&#8243; size=&#8221;fa-2x&#8221; text_size=&#8221;h5&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; align=&#8221;left&#8221; title=&#8221;Wishlist&#8221; uncode_shortcode_id=&#8221;208322&#8243;]Allow users to create and share a wish list.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-shuffle&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h5&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;600&#8243; align=&#8221;left&#8221; title=&#8221;Compara&#8221; uncode_shortcode_id=&#8221;632807&#8243;]Being able to compare products gives the user the opportunity to understand the differences.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-layout&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h5&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; align=&#8221;left&#8221; title=&#8221;Mobile&#8221; uncode_shortcode_id=&#8221;565508&#8243;]Rethink to a very simplified mobile version in content.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-star2&#8243; size=&#8221;fa-2x&#8221; text_size=&#8221;h5&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; align=&#8221;left&#8221; title=&#8221;Rating&#8221; uncode_shortcode_id=&#8221;148303&#8243;]Give users the opportunity to vote and leave comments on products.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-share2&#8243; size=&#8221;fa-2x&#8221; text_size=&#8221;h5&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;600&#8243; align=&#8221;left&#8221; title=&#8221;Social Wall&#8221; uncode_shortcode_id=&#8221;208728&#8243;]Insert a social wall or a connector of all your official social networks.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;60&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-122259&#8243; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;88478&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; back_image=&#8221;88479&#8243; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; mobile_height=&#8221;400&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; shift_y=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; font_family=&#8221;font-134980&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;700&#8243; text_space=&#8221;fontspace-111509&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;189894&#8243;]To conclude[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1632393535675{margin-top: 30px !important;padding-top: 0px !important;}&#8221; uncode_shortcode_id=&#8221;380523&#8243;]It is essential to have a methodical approach aimed at constant improvement. Who believes in the continuous integration of small changes to increase the quality and efficiency of your e-commerce.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The first part of the optimization process is the identification of ideas to improve the ability of your e-commerce to generate revenue.<\/p>\n","protected":false},"author":1,"featured_media":88477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260],"tags":[244,259],"class_list":["post-88476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","tag-strategy","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=88476"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/88477"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=88476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=88476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=88476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}