{"id":88469,"date":"2017-12-14T10:37:39","date_gmt":"2017-12-14T08:37:39","guid":{"rendered":"https:\/\/happybrain.it\/linfluenza-dei-social"},"modified":"2022-02-01T10:52:55","modified_gmt":"2022-02-01T08:52:55","slug":"linfluenza-dei-social","status":"publish","type":"post","link":"https:\/\/happybrain.it\/en\/2017\/12\/14\/linfluenza-dei-social\/","title":{"rendered":"The influence of social media"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”0″ shift_y=”0″][vc_column column_width_percent=”80″ position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_column_text uncode_shortcode_id=”996833″]<\/p>\n

How can social media influence your e-commerce sales?<\/h1>\n

Over the next 3 years, a considerable increase in online shopping in the fashion industry is expected.<\/strong>
\nThe main actors of this change will be social networks.
\nConsumer behavior in fact shows an ever greater involvement on digital platforms, compared to traditional media.<\/p>\n

1 user out of 2 indicates the “Fashion & Shopping” area as their interest on Facebook and Instagram.
\nEven 85% of millennials say they are strongly interested in fashion.<\/p>\n

The BCG-Facebook “Fashion Forward 2020” report reveals that fashion is the category that generates the most revenue.
\n70% of people who are active on the internet every day complete their online purchases.
\n85% of these prefer to shop on their mobile devices.<\/p>\n

At the moment Facebook is still the reference social network for companies that want to achieve excellent conversion results. In fact, it offers a unique opportunity for companies because it provides specific tools such as Facebook Advertising and the Shop Section.
\nToday, nearly 90% of e-commerce users are already on Facebook.
\nWith 184 million users logging into Facebook every month (97% on a mobile device), the potential this platform offers is astounding!<\/p>\n

The well-known e-commerce platform Shopify, analyzing the data of 37 million visits and 529,000 orders, confirmed that 85% of all social orders come from Facebook.<\/p>\n

However, new platforms are emerging such as Polyvore, a well-known community, which is generating the highest average order value of Facebook, Pinterest and Twitter.<\/p>\n

However, the fashion industry also achieves excellent results on Instagram and understanding the cause is very simple: the engagement rate of a photo is 1.03 (that of videos is 0.79).
\nThere is therefore a tendency for many brands to reduce the amount of average posts on Facebook in favor of an increase in activity on Instagram.<\/p>\n

If in 2013 online sales were 0.3% by 2020 it is estimated that values \u200b\u200bequal to 11\/12% will be reached, even exceeding the revenues deriving from physical stores.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

In the next 3 years a considerable increase in online shopping in the fashion industry is expected. The main actors of this change will be social networks.<\/p>\n","protected":false},"author":1,"featured_media":88470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267,409],"tags":[225,244],"class_list":["post-88469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-social","tag-social-network","tag-strategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=88469"}],"version-history":[{"count":0,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/posts\/88469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/88470"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=88469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/categories?post=88469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/tags?post=88469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}