{"id":97773,"date":"2025-10-08T12:17:49","date_gmt":"2025-10-08T10:17:49","guid":{"rendered":"https:\/\/happybrain.it\/?post_type=portfolio&#038;p=97773"},"modified":"2025-10-09T10:20:40","modified_gmt":"2025-10-09T08:20:40","slug":"il-rifugio-di-anna","status":"publish","type":"portfolio","link":"https:\/\/happybrain.it\/en\/portfolio\/il-rifugio-di-anna\/","title":{"rendered":"Il Rifugio di Anna"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;925319&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;385151&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;97776&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;207970&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;97783&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;400817&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; back_image=&#8221;97777&#8243; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; mobile_height=&#8221;400&#8243; uncode_shortcode_id=&#8221;102198&#8243; back_color_type=&#8221;uncode-palette&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;logo&#8221; uncode_shortcode_id=&#8221;213278&#8243;][vc_custom_heading separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;177192&#8243;]Naming[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;151443&#8243;]The search for the name began with elements deeply meaningful to the founders: the memory of Anna, Ilaria\u2019s mother; the desire to create a dog-friendly and inclusive establishment; a passion for art and illustration; and a strong bond with nature, symbolized by a lush garden and a majestic cypress tree.<br \/>\nAfter careful selection and verification on major platforms to avoid overlaps, the choice fell on a simple, evocative, and meaningful name: <em>Il Rifugio di Anna<\/em>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;124744&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;183982&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;320250&#8243;]Logo[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;121033&#8243;]Once the name was defined, we designed a <strong>visual identity<\/strong> capable of conveying its values through a simple and essential visual language. The logo, built with soft shapes and a harmonious composition, evokes a feeling of familiarity and authenticity.<\/p>\n<p>The <strong>color palette<\/strong> is inspired by the natural setting of the B&amp;B, with shades of olive green and soft hues, while the hand-drawn typography helps reinforce a warm, human, and approachable tone.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; back_image=&#8221;97779&#8243; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; mobile_height=&#8221;400&#8243; uncode_shortcode_id=&#8221;170981&#8243; back_color_type=&#8221;uncode-palette&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; back_image=&#8221;97780&#8243; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; mobile_height=&#8221;400&#8243; uncode_shortcode_id=&#8221;725944&#8243; back_color_type=&#8221;uncode-palette&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;logo&#8221; uncode_shortcode_id=&#8221;732303&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;692409&#8243;]Plus[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;697208&#8243;]To complete the project, we created a coordinated <strong>set of icons<\/strong> designed to clearly and consistently represent the main services offered by the establishment. The logo was then applied to a range of <strong>corporate materials<\/strong> and <strong>merchandise<\/strong> designed to enrich the guest experience, with particular attention to sustainability and the pet-friendly spirit.<\/p>\n<p>A visual identity that enhances and elevates every detail of the hospitality experience, from the very first glance.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;925319&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;385151&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;97782&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;118416&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;97778&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;183254&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><strong>Il Rifugio di Anna<\/strong> is an upcoming B&#038;B whose core values are <strong>hospitality<\/strong>, <strong>art<\/strong>, and <strong>inclusion<\/strong>.<br \/>\nThe project was born from the founders\u2019 desire to create a place where one can feel at home, in connection with nature and with people.<br \/>\nWe handled the naming process and the design of the visual identity, creating an image consistent with the vision of the establishment.<\/p>\n","protected":false},"author":12,"featured_media":97774,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[314],"class_list":["post-97773","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-design"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/portfolio\/97773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/comments?post=97773"}],"version-history":[{"count":6,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/portfolio\/97773\/revisions"}],"predecessor-version":[{"id":97789,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/portfolio\/97773\/revisions\/97789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media\/97774"}],"wp:attachment":[{"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/media?parent=97773"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/happybrain.it\/en\/wp-json\/wp\/v2\/portfolio_category?post=97773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}