Indexing a website

When we put a new project online, we are often asked questions like: what should I do to index my site? Why don’t I google if I search for my name?

Answering this question is relatively simple because online positioning is the result of time, number of visits, quality of content, page loading speed, mobile rank.

Indexing means inserting web pages in engine searches to make it present in search results.
This aspect does not define the position in the search SERP (i.e. the order of the search results), but simply establishes the presence of one or more pages within the engines..

Search engines, primarily Google, need a period of “evaluation” of the new site to understand if the resource is reliable, assigning a sort of quality score through algorithms of various kinds and complexity.

Google, for example, ranks the site according to several factors.
First check that the contents are valid and original, it must not be a site where there are spam or fishing activities and the texts must not be copied from other sources. It also evaluates any errors in the various functions of the site, such as the availability of all reachable pages (404).

He also appreciates:

• choosing an SEO friendly domain;
• citation of the site on other pages (backlink);
• presence of links that refer to other sites and internal pages.

All these operations are carried out by Google with a “Spider Bot” (or crowler) that periodically reviews the web and indexes the new pages.
Once the site has passed these checks, it is still monitored and scanned by the daily bot called “Fresh”.

This process can last from a week to a maximum of three months.
During this time the site will not be visible in the searches carried out.
When the search engine approves all aspects it will be indexed, that is, inserted in the SERP.

At this point, if you want to get a better position in the indexes of results, you will need to carry out further SEO work, considering the same time to be able to record significant results.

The first weapon to use when it comes to positioning is patience!
In fact, if the work phases are carried out in the best way, all that remains is to wait and everything will go the right way!

To help speed up these operations, there are several steps that can be done quite simply.

First you can submit a sitemap to the search engine to tell you which parts of the site can be reviewed first. Scanning the site one part at a time will allow you to start this verification earlier and, consequently, speed up the times.

Another aspect not to be underestimated is that of Google Ads. Google gives the possibility to create sponsored ads according to the needs and this can certainly be a help above all in the first phase of launching a site.

Furthermore, a very simple but equally effective operation is to collaborate with other sector portals to create a link relationship from one site to another.
If other sites, already recognized and verified with a certain positioning in search engines, name the site by inserting the recall link, there will be an increase in the reputation of the site itself which will help the crawl and evaluation phase.